023 Battling the "sample of 1 " in brand decisions

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The Marketer Whisperer

Magali Leroux

27 episodes

1 day ago

Created by an FMCG marketer for marketers. The Marketer Whisperer is the coaching podcast for experienced marketers rethinking their career, in-job or in-between jobs. Whether you’re prepping for a tough meeting, developing your new, starting in a new leadership role, crafting a unique narrative for your CV or just feeling off-brand, these bite-sized episodes help you reset, reflect and reposition. Speak soon, Mags

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Marketing

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023 Battling the "sample of 1 " in brand decisions

The Marketer Whisperer

19 minutes 1 second

1 year ago

023 Battling the "sample of 1 " in brand decisions

In this episode, I'm going through the oh-so frustrating classic "sample of 1" (or n=1) we frustratingly encouter too often in our marketing job.

It's a deadly thing that leads to decisions based on personal anecdotes instead of real consumer insights. Many marketers have even said to me "oh that's a classic"....shocking all of us have experienced it!!

I'll provide you with 5 tips for marketers to push back against individual biases overruling research.

And more good stuff for you:

Website: ⁠www.startingblockscoaching.com⁠

UPON community for marketing leaders ⁠here⁠ !

For support with coaching, facilitation, workshops and more, find me on ⁠LinkedIn⁠ !

⁠Free resources⁠ to downloads right here!

Speak soon !