38: Small-Scale Farming Is The Coolest Counterculture Of Our Time

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The Market Gardener Podcast

JM Fortier

39 episodes

1 week ago

Welcome to The Market Gardener Podcast! Join hosts JM Fortier and Chris Moran as they engage with influential members of the global small-scale farming and organic regenerative agriculture community. Our podcast is your gateway to insightful conversations about farming, food, small businesses, and thought leadership in the world of sustainable agriculture. We're here to shine a positive light on the practices and principles that drive small-scale farming, agroecology, and community building. Tune in for high-level discussions that inspire and empower a new era of positive farming.

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38: Small-Scale Farming Is The Coolest Counterculture Of Our Time

The Market Gardener Podcast

46 minutes 19 seconds

1 week ago

38: Small-Scale Farming Is The Coolest Counterculture Of Our Time

In this heartfelt solo episode, Jean-Martin Fortier reflects on the idea that small-scale farming is the true counterculture of today; a colorful, creative, and deeply rooted way of life that stands in contrast to mainstream consumerism and the obsession with wealth. He explores three key pillars: culture, diversity, and resiliency, highlighting how small farms foster biodiversity, preserve tradition, and offer an authentic alternative to homogenized food systems. Jean-Martin shares his personal journey and observations from farms around the world, emphasizing that these local, human-scale farms are not only feeding communities but also nurturing ecosystems. This is an uplifting, passionate tribute to the global movement of growers fighting back with resilience, creativity, and community.

Timestamps

[0:00] When did it become cool to get rich? Reflections on what “being cool” used to mean.

[4:31] Why small-scale farming is the ultimate counterculture today.

[8:06] Farms as colorful, original spaces that resist mainstream homogenization.

[13:05] The farm as a lifestyle: freedom, connection, and shared struggle.

[21:39] Rediscovering crate art and the creativity of early 20th-century farms.

[23:11] Diversity in farming and why it's essential to human health and culture.

[34:07] Small farms as key players in restoring biodiversity and rewilding.

[39:28] Scaling out, not up: how a network of small farms builds resiliency and food sovereignty.

Sponsors

Tessier: Use promo code MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&utm_medium=cpc&utm_campaign=Tessier+MGI+podcast

Links/Resources

Market Gardener Institute: https://themarketgardener.com

Masterclass: https://themarketgardener.com/courses/the-market-gardener-masterclass

Newsletter: https://themarketgardener.com/newsletter

Blog: https://themarketgardener.com/blog

Books: https://themarketgardener.com/books

Growers & Co: https://growers.co

Heirloom: https://heirloom.ag/

The Old Mill: https://www.espaceoldmill.com/en/

Follow Us

Website: http://themarketgardener.com

Facebook: http://facebook.com/marketgardenerinstitute
Instagram: http://instagram.com/themarketgardeners

JM:

Instagram: https://www.instagram.com/jeanmartinfortier

Facebook: https://www.facebook.com/jeanmartinfortier