20: What If Vegetables Were As Cool As Wine? Lessons From Wine Culture

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The Market Gardener Podcast

JM Fortier

32 episodes

2 days ago

Welcome to The Market Gardener Podcast! Join hosts JM Fortier and Chris Moran as they engage with influential members of the global small-scale farming and organic regenerative agriculture community. Our podcast is your gateway to insightful conversations about farming, food, small businesses, and thought leadership in the world of sustainable agriculture. We're here to shine a positive light on the practices and principles that drive small-scale farming, agroecology, and community building. Tune in for high-level discussions that inspire and empower a new era of positive farming.

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20: What If Vegetables Were As Cool As Wine? Lessons From Wine Culture | Myrtha Zierock

The Market Gardener Podcast

2 hours 3 minutes 12 seconds

6 months ago

20: What If Vegetables Were As Cool As Wine? Lessons From Wine Culture | Myrtha Zierock

In this episode, we explore the connection between natural wine and terroir-focused vegetables with our guest, Myrtha Zierock, a biodynamic vineyard manager turned small-scale vegetable farmer. Myrtha shares her journey of integrating diversified farming into a wine estate, emphasizing soil health, biodiversity, and the artistry of farming. Discover how vegetables can be celebrated with the same prestige as wine through concepts like tastings and storytelling. We also delve into the challenges of sustainable farming and the importance of embracing beauty and culture in agriculture.

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Timestamps

[1:45] Introducing Myrtha

[4:05] Imagining farm produce as celebrated as wine

[8:00] A veggie tasting inspired by wine culture

[12:00] The concept of veggie sommeliers

[17:00] Vegetable tourism and experiences around farms

[25:00] Challenges of selling high-quality produce

[31:00] Markets, food co-ops, and consumer access to fresh produce

[43:00] Making vegetables cool and celebrated like wine

[53:00] Historical practices in winemaking and farming integration

[1:04:00] Biodynamic principles at the wine estate

[1:15:00] Artisanal versus natural wine

[1:24:00] Personal journey into farming and veggie.

[1:31:00] The case for radicchio: “Winter’s colorful crunch”

[1:40:00] Challenges facing small farms in Europe

[1:43:12] Sense of Wonder by Rachel Carson

[1:43:14] Rapid-fire Q&A

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Market Gardener Institute: https://themarketgardener.com/

Masterclass: https://themarketgardener.com/courses/the-market-gardener-masterclass/

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Blog: https://themarketgardener.com/blog

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