Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.

I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring coaches as they get their business off the ground.

Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.

I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight.

I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.

If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why.

This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without any loss of quality or consistency.

This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results.

This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he loved. Would you be willing to work that kind of ratio in your business?

This week I found out I'm not a Visionary, and that's okay.

It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters.