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The Makerkit Podcast
Makerkit
3 episodes
6 days ago
The Makerkit Podcast showcases SaaS founders who used Makerkit to launch a successful SaaS business. Discover stories, struggles and lessons from bootstrapped founders.
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Technology
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The Makerkit Podcast showcases SaaS founders who used Makerkit to launch a successful SaaS business. Discover stories, struggles and lessons from bootstrapped founders.
Show more...
Technology
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44113606/44113606-1753190580777-9ec67c9f6de7a.jpg
Zero Coding Experience to Profitable SaaS: Michael's ChatFlow Success Story
The Makerkit Podcast
30 minutes 52 seconds
2 months ago
Zero Coding Experience to Profitable SaaS: Michael's ChatFlow Success Story

Join us for an inspiring conversation with Michael Mullings, founder of ChatFlow, who transformed from an electrical engineer in Jamaica's BPO industry to a successful SaaS entrepreneur - all without prior programming experience.

In this episode, Michael shares his remarkable journey of:

  • Teaching himself Next.js, React, and Supabase from scratch in just 3 months
  • Building ChatFlow, an AI-powered customer support platform tailored for the Caribbean market's 4,000+ dialects
  • Landing his first enterprise customer (a government ministry) through cold outreach
  • Bootstrapping to profitability with 156+ organizations actively using his product
  • Competing against giants like Intercom by finding an underserved niche
  • Securing a patent grant from Jamaica's Development Bank
  • Growing from solo founder to a team of 5 in just 15 months


Key takeaways:

  • How to find your first customers through cold outreach (not paid ads)
  • Why niching down geographically can be your competitive advantage
  • The power of SaaS starter kits for non-technical founders
  • How to differentiate in crowded markets by solving specific regional problems
  • Why word-of-mouth remains powerful in certain markets


Whether you're a non-technical founder, interested in international SaaS markets, or looking for bootstrap success strategies, this episode delivers actionable insights on building a profitable SaaS from the Caribbean to the world.

🔗 ChatFlow: https://chat-flow.app🔗 MakerKit: https://makerkit.dev

The Makerkit Podcast
The Makerkit Podcast showcases SaaS founders who used Makerkit to launch a successful SaaS business. Discover stories, struggles and lessons from bootstrapped founders.