Rob Saric didn’t set out to build a SaaS company - he just wanted his physiotherapy clinic to stop drowning in spreadsheets.
That pain turned into Provider.app, a bootstrapped tool that’s now helping over 100 clinics focus on patient care instead of admin chaos.
In this episode, Rob and I dive into:
Why solving your own problem is the best way to find product‑market fit.
How he grew his SaaS with zero ads, relying on cold calls and genuine conversations.
The balance between tech and coaching in early SaaS businesses.
Lessons from 20+ years of entrepreneurship, including mistakes and hard pivots.
How AI is reshaping the way small teams can out-execute larger competitors.
This isn’t a growth-hack story; it’s a conversation about building something useful, sustainable, and profitable - without outside funding.
If you’re a founder trying to bootstrap your own product, this episode is full of practical advice and hard-won insights.