Today on The Magnetic Pull, we're sharing a conversation that originally aired on The Business Fondle by Professional Babe aka Peta Serras. Peta and Amy chat about their mutual love and respect for one another, the BIG core skills required for business success, and how much of it comes down to taking radical responsibility for our own outcomes. They talk sexy businesses, convenient circumstances that keep us from moving forwards, how Motherhood is not the excuse you think it is, and what it r...

In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them. Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them i...

Send us a text Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers...

Join Amy as she reveals the ways in which we unknowingly sabotage our ability to BE magnetic online. OWN YOUR AUDIENCE: Join The 11-Day Challenge MAKE IT MAGNETIC: Messaging Sprint Waitlist Questions? Send them through right here to be answered on the pod. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business...

Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. – This question comes up all the time: “Should I create a second Instagram account or a whole new brand for my side offers?” Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh. You’ll hear: Why creating a second brand can dilute your momentumHow to use your existing audience more effectivelyWhat to ask ...

Feel like your content is consistently getting lost in translation? This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion. Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you ...

Join Amy as she delves into the intricacies of building trust with your audience before they commit to buying from you. As a creative strategist and business expansion coach, Amy guides listeners through the core principles of magnetising a business to attract an aligned audience. She explores the essence of 'The Magnet Effect' and exposes what it takes to create an irresistible pull toward your brand. Amy emphasises the importance of being the obvious choice for your audience by cultiv...

Introducing: The MAGNETIC Pull with Amy Pearson fka Brand Conversations. Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing, Branding + Sales–to align your purpose-led business with a life you love-without sacrificing integrity. Discover answers to the true questions that you have about building money momentum through your craft, while keeping your artistic integrity intact. You've landed in the right space. – The Magnetic Pull is Hosted by Amy Pearson A Cre...

Today's Guest, Jeff McCann, is a Multi-disciplinary Artist, Illustrator & Maker based on Gadigal Land, Sydney. Jeff crafts imaginative creative pieces, spaces + installations exploring themes of play, childhood nostalgia, and the natural environment. Their work ranges from murals and installations through to wearable art, illustrations & small-batch products. Jeff and Amy dive deep into the themes of revisiting past failures + carving space for reflection, embracing creativity, an...

Lauren Cassar is an Artist, Mother and qualified Art Therapist who lives in Southern Lutruwita, Australia. Creating under the name, MIRADOR, Lauren’s art is connected to both the domestic & the wild, evoking a grounded, yet abstract vibe. Lauren believes in nurturing creativity to heal and express the intricacies of the human experience. Lauren's journey involves studying design, working as an in-house designer + collaborator for fashion brands, and then leaning into her pai...

Today’s guest is Madeline from SIT WITH SELF, who helps grown-up good girls access authenticity, flow, and balance in their lives. Madeline and Amy discuss the journey of Sit With Self, from the very early DIY stages to the place she is today, the pitfalls of people-pleasing, the pressures of starting a business while balancing family, and how Madeline’s engagement with Brand Universe Generator has helped her venture into the expertise and authenticity needed to attract her dream clients. Wor...

Today we are joined by the brilliantly vibrant artist and illustrator, Georgia Perry. Georgia shares the intersection of her personal life and parenting journey alongside managing a creative business. Georgia speaks on her creative journey, beginning as a trained graphic designer, and moving into freelance illustration - now, Georgia works on Big Brand collaborations, from Clinique to KitKat. She also speaks to her journey through motherhood, and how that created a huge shift in both her per...

Today’s episode is a conversation heavy on Brand & Business building during Motherhood, with Jess Rosenberg from MOODE. MOODE is a brand changing the reproductive health conversation. They make nutritionally formulated vitamins, host uncomfortable conversations, and provide maternal health education. Amy & Jess discuss Jess’s home life as a Mum of 3, the balancing act of entrepreneurship with motherhood, and the dynamics of family support systems against the backdrop of startin...

In today's episode of Brand Conversations, Amy speaks with Morgan Rapp. The designer, turned entrepreneur who scaled her business to 500k, all whilst raising 5 babies. This conversation is BIG juicy, and brimming with valuable insights. Becoming an Entrepreneur, The Impact of Decreased Capacity, Ideal clients & solving problems, scaling business whilst prioritizing family, and SO much more. Find Morgan here Questions? Send them through right here to be answered on the pod. – The ...

So you've got an idea, a service, or a digital product that you want to sell, ASAP. Do you really need thousands of followers before a launch is successful? In today's solo episode, Amy responds to that exact question: "Do I need a certain amount of followers before I launch a digital offering?" sent in by a listener, along with suggesting 4 things you can do to improve launching with a small audience. Claim your FREE launch checklist here Sign up to work with Amy here Questions? Send...

We're kicking off 2024 with a different type of episode. Briana Soler is a writer, reader & photographer from Houston Texas. This conversation with Briana is all about building and harnessing a personal brand, being a millennial who grew up chronically online, finding community in the bookstagram world, finding joy in the mundane, and many other philosophical musings on life, the internet & books. Questions? Send them through right here to be answered on the pod. – The Magnetic...

In this solo episode, Amy encourages you to celebrate your wins throughout 2023, no matter how small. She also talks you through her word of 2024, and how to find your own. Thank you for sharing 2023 with us here at Brand Conversations. Happy Holidays, see you soon. Questions? Send them through right here to be answered on the pod. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fu...

Today’s episode features the Brand Packaging expert, Jo Chunyan. Jo shares her experience of how a relationship breakdown in her early 20s led to her finding the Path of Creativity, how she decided to embrace change, tap into her Intuition & step into alignment with her life. This episode is incredibly inspirational but also informative – particularly if you're a designer, or you have a brand, a business, or a product. Questions? Send them through right here to be answered on the pod. – ...

In celebration of SUN MOTHER Studio's THIRD Birthday this week, Amy Pearson talks through three KEY things she would do if she were to start her business again today. This would be helpful for not only new business owners, but also business owners who are still fumbling their way through, without a clear vision, strategy or guide to get to where they want to be. Questions? Send them through right here to be answered on the pod. – The Magnetic Pull is Hosted by Amy Pearson A Creative Strateg...

Today we FINALLY have Nikki on the show, one of Amy's closest business friends. Nikki speaks about how she built her brand SEEDLING DIGITAL from scratch during maternity leave with her first baby after being made redundant from her corporate role. We speak about how Nikki makes money by changing lives, and how money mindset can effect us. She also graciously shares her journey of being diagnosed with autism and ADHD this year, and how that's impacted her life and business. We speak on burnout...