📌 S1EP6 is out! For our first episode of 2025, we spoke with Philippe Nyirimihigo.🎙 On this episode, Philippe tells us about his journey co-founding and running a creative agency in Kigali, and shares lessons on hiring, storytelling, branding and the business considerations for those looking to run an agency.
🗒️GUEST BIO:📌Philippe is an accomplished co-founder, communications strategist, and creative leader with over 15 years of experience at the intersection of storytelling, strategic communication, and leadership across Africa. As a co-founder at ILLUME, Ltd, a communications and storytelling agency in Kigali, Rwanda, Philippe has been instrumental in transforming the company into a sustainable pan-African entity.
His work encompasses developing content strategies, managing multi-channel production, and delivering impactful storytelling that resonates with diverse audiences and drives tangible results.
Throughout his career, Philippe has led high-profile projects for major clients, including Mastercard Foundation, Google Africa, FIFA, META, and the Government of Rwanda. His work extends beyond traditional media, curating international exhibitions that highlight African creative talent on global platforms. Philippe’s passion for capacity-building is evident through programs like the African Women Storytellers initiative, supported by ACP-EU and the British Council.
Philippe’s influence is further demonstrated through the creation of significant works, including the photography book ‘This is Rwanda: An Aerial Photography Journey’, and the founding of AfrikBall, a platform promoting basketball culture and storytelling across Africa.
His versatility is reflected in projects ranging from national campaigns like Rwanda Day 2024, Kwita Izina, and Kwibuka30 to capturing influential figures such as President Paul Kagame for Forbes Africa.
With a background that includes education from Stanford Graduate School of Business - (GSB) SEED Africa and coursework in Political Science at McMaster University, Philippe brings a unique blend of creative vision and strategic thinking to his work. His involvement with the World Economic Forum as a Shaper in the Kigali Hub, Africa Communications Week and his connection to the Stanford GSB - SEED Network underscore his commitment to driving positive change and innovation in Africa's creative and business leadership landscape.
Philippe's work continues to shape perceptions, inspire action, and contribute to the positive transformation of the African continent, positioning him as a key figure in narrating Africa's journey towards innovation and sustainable development.🌐FIND PHILIPPE ONLINE VIA:📷INSTAGRAM: https://www.instagram.com/starp/🌐WEBSITE: https://nyirimihigo.com/Hashtags#creatives #africa #creativeentrepreneurship #design #creativeagency #storytelling #photography #business #agency #kigali #rwanda🎙 The Lucreative Africa Podcast:https://linktr.ee/lucreativeafricaYOUTUBEhttps://www.youtube.com/@LucreativeAfrica📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.FOLLOW US ON SOCIALSInstagram: https://instagram.com/lucreativeafricaLinkedIn: https://linkedin.com/company/lucreativeafrica