📌 S1EP8 is up, and we had Sibane "Siba" Nxumalo as our guest!🎙
On this episode, we discussed Siba's journey into creative leadership and what her role as Chief Creative Officer at TORI Branding has looked like thus far. We also discussed the ups and downs of running creative agencies, dealing with clients, and managing a growing team.
🗒️GUEST BIO:📌Siba is a strategist, and creative entrepreneur based in Kigali. She is the Co‑founder and Chief Creative Officer of TORI Branding where she turns complex brand briefs into honest, people‑first stories for organisations like FIA, FC Bayern Munich, Radisson Blu, and BK Arena and more- helping global and local brands speak in a more human voice.
As an events consultant, Siba has worked across global sports, entertainment, and cultural gatherings - designing guest experiences, leading volunteer teams, curating exhibitions and managing logistics working in events for brands like NBA (BAL), FIFA, Giants of Africa, IRONMAN, Unleash and more.
She’s also the co‑Founder of Yanbu Hub, a learning community equipping young creatives with the skills, mentorship, and community she once searched for herself.
🌐FIND TORI ONLINE VIA: www.createwithtori.com
📷INSTAGRAM:
TORI: https://www.instagram.com/createwithtori_/
Yanbu Hub:https://www.instagram.com/yanbuhub/
LINKEDIN:Sibane's page: https://www.linkedin.com/in/sibane-nxumalo-a64aab152/
TORI: https://www.linkedin.com/company/createwithtori/
#creatives #africa #creativeentrepreneurship #agency #storytelling #kigali #rwanda #creativeagency'
🎙The Lucreative Africa Podcast:https://linktr.ee/lucreativeafrica
YOUTUBE
https://www.youtube.com/@LucreativeAfrica
📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs.
You sure don't want to miss what we have in store for you!
🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.
FOLLOW US ON SOCIALS
Instagram: https://instagram.com/lucreativeafrica
LinkedIn: https://linkedin.com/company/lucreativeafrica
📌 S1EP7 is up!
🎙On this episode, Kevin discusses his work in curating cultural programs, events, and experiences as a cultural programmer. He also generously gives us a peek into the business world of being a DJ!
🗒️GUEST BIO:📌Kevin Rugamba, creatively known as K’Ru, is a DJ, cultural programmer, and curator of African music and culture, with a deep passion for telling stories and connecting people.
Born in Kenya, he was raised around the African continent and is of Ugandan and Rwandan heritage.He is the founder and creative director of Pineapple Undertones, a music-first creative platform that champions and explores African culture and creativity.
He is also co-founder of Bridging the Gap, a platform connecting creatives across disciplines through networking and curated learning experiences that foster collaboration, knowledge-sharing, and professional growth.
🌐FIND K'RU AND HIS WORK ONLINE VIA:
📷INSTAGRAM:
Personal page: https://www.instagram.com/feelgoodkru/
Pineapple Undertones: https://www.instagram.com/pineappleundertones/
Bridging the Gap: https://www.instagram.com/btg.africa/
Hashtags
#creatives #africa #creativeentrepreneurship #design #musicindustry #music #business #kigali #rwanda #dj #djing
🎙The Lucreative Africa Podcast:
https://linktr.ee/lucreativeafrica
YOUTUBE
https://www.youtube.com/@LucreativeAfrica
📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!
🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.
FOLLOW US ON SOCIALS
Instagram: https://instagram.com/lucreativeafrica
LinkedIn: https://linkedin.com/company/lucreativeafrica
📌 S1EP6 is out! For our first episode of 2025, we spoke with Philippe Nyirimihigo.🎙 On this episode, Philippe tells us about his journey co-founding and running a creative agency in Kigali, and shares lessons on hiring, storytelling, branding and the business considerations for those looking to run an agency.
🗒️GUEST BIO:📌Philippe is an accomplished co-founder, communications strategist, and creative leader with over 15 years of experience at the intersection of storytelling, strategic communication, and leadership across Africa. As a co-founder at ILLUME, Ltd, a communications and storytelling agency in Kigali, Rwanda, Philippe has been instrumental in transforming the company into a sustainable pan-African entity.
His work encompasses developing content strategies, managing multi-channel production, and delivering impactful storytelling that resonates with diverse audiences and drives tangible results.
Throughout his career, Philippe has led high-profile projects for major clients, including Mastercard Foundation, Google Africa, FIFA, META, and the Government of Rwanda. His work extends beyond traditional media, curating international exhibitions that highlight African creative talent on global platforms. Philippe’s passion for capacity-building is evident through programs like the African Women Storytellers initiative, supported by ACP-EU and the British Council.
Philippe’s influence is further demonstrated through the creation of significant works, including the photography book ‘This is Rwanda: An Aerial Photography Journey’, and the founding of AfrikBall, a platform promoting basketball culture and storytelling across Africa.
His versatility is reflected in projects ranging from national campaigns like Rwanda Day 2024, Kwita Izina, and Kwibuka30 to capturing influential figures such as President Paul Kagame for Forbes Africa.
With a background that includes education from Stanford Graduate School of Business - (GSB) SEED Africa and coursework in Political Science at McMaster University, Philippe brings a unique blend of creative vision and strategic thinking to his work. His involvement with the World Economic Forum as a Shaper in the Kigali Hub, Africa Communications Week and his connection to the Stanford GSB - SEED Network underscore his commitment to driving positive change and innovation in Africa's creative and business leadership landscape.
Philippe's work continues to shape perceptions, inspire action, and contribute to the positive transformation of the African continent, positioning him as a key figure in narrating Africa's journey towards innovation and sustainable development.🌐FIND PHILIPPE ONLINE VIA:📷INSTAGRAM: https://www.instagram.com/starp/🌐WEBSITE: https://nyirimihigo.com/Hashtags#creatives #africa #creativeentrepreneurship #design #creativeagency #storytelling #photography #business #agency #kigali #rwanda🎙 The Lucreative Africa Podcast:https://linktr.ee/lucreativeafricaYOUTUBEhttps://www.youtube.com/@LucreativeAfrica📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.FOLLOW US ON SOCIALSInstagram: https://instagram.com/lucreativeafricaLinkedIn: https://linkedin.com/company/lucreativeafrica
📌 S1EP5, our final banger for 2024 with Mike Lawson! 🎙 On this episode, we discussed personal and business branding, misconceptions around these concepts, challenges faced by creative entrepreneurs in African countries, and skills and concepts necessary for building successful creative businesses. 🗒️GUEST BIO: 📌Mike Lawson is a brand strategist and the founder of Brainstorm Africa, a design and brand consulting agency based in Accra, Ghana. Over just the past 2 years, Mike has worked on 35 projects with brands of a combined value of $5m. 🌐FIND MIKE ONLINE VIA: 📷INSTAGRAM: https://www.instagram.com/themikelawson/ 🌐FIND BRAINSTORM AFRICA: www.brainstormafrica.com 📷INSTAGRAM: https://www.instagram.com/brainstormafrica/ Hashtags #creatives #africa #creativeentrepreneurship #design #designer #branding #personalbrand #brandstrategy #africancreatives #podcast #creativebusiness #agency #designagency #accra #ghana 🎙 The Lucreative Africa Podcast: https://lucreativeafrica.com/podcast YOUTUBE https://www.youtube.com/@LucreativeAfrica 📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you! 🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date. FOLLOW US ON SOCIALS Instagram: https://instagram.com/lucreativeafrica Twitter: https://twitter.com/lucreativafrica LinkedIn: https://linkedin.com/company/lucreativeafrica
📌How do you create a personal brand based on your values?
🎙 On this episode, Qalbsaleem shares his creative journey with us, how he has built his personal brand, and how his work continues to be guided by his values.
🗒️GUEST BIO:
📌Qalbsaleem Muhammad is a versatile calligraphy artist from Kano, Nigeria, with a background in Architecture. His works reflect a profound passion for uniqueness and individuality, weaving together elements of history, his background, culture as a Hausa Muslim, and identity that authentically capture his perspectives using hausa ajami calligraphy & contemporary calligraphy as a medium.
✒ As one of the pioneers of the budding calligraphy industry in Nigeria, he is also a skilled instructor who has taught over 700 people the art of calligraphy virtually & in person through online courses, workshops, and providing an outlet for calligraphy materials. As a skilled graphics designer, Qalbsaleem enjoys helping people stand out with their business through calligraphy-led brand strategy & Identity designs.
Beyond visual art, Qalbsaleem is a poet & storyteller who skillfully encapsulates life's love, beauty, and complexity. With a unique fusion of authenticity, creativity, passion, and mentorship, he stands as a rising star in art and design, aspiring to ignite and help others find what makes them unique and how to make the most of their passions.
🌐FIND QALBSALEEM ONLINE VIA:
📷INSTAGRAM: / qalbigraphy / qalbsaleem_inc
Hashtags
#creatives#africa
#creativeentrepreneurship
#design
#designer
#calligraphy
#branding
#personalbrand
#brandstrategy
#visualart
#artist
#africancreatives
#podcast
#creativebusiness
#businessofcalligraphy
#calligraphy
🎙 The Lucreative Africa Podcast
YOUTUBE: @LucreativeAfrica 📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you! 🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date. FOLLOW US ON SOCIALS
S1E3!💥
🎙️On this episode, Dami speaks with Elma Akob about her experiences as a creative entrepreneur and how she juggles being an MC, voiceover artist, business owner, and an academic, all at the same time!
🗒️GUEST BIO:
📌 Elma is a 3 time graduate with a Masters in Strategic Business Management, and she is currently pursuing a PhD in Corporate Sustainability at 24 years old.
She is an award-winning global speaker and MC, a TEDx speaker with over 300k views on her talk titled "The Dangers of Western Feminism" and a Voice Over artist for Disney, Netflix, DSTV and 100+ other companies.
Elma has a number of accolades to her name such as being listed as one of the Top 10 Outstanding Young Persons in the World 2022 through Junior Chambers International, she was also recently recognised as one of Sunday World’s Unsung Heroes in Entrepreneurship; Gauteng Women of Wonder Awards and awarded Top 100 Most Employable Graduates in South Africa.
She is the founder and and CEO of Award winning company Elevate Africa, a company that strives to pass on the gift of Public Speaking to Africans all over the continent. Elevate Africa was awarded the Top Youth Owned Education Brand in South Africa 2022.
FIND ELMA ONLINE VIA:
Youtube: / @elmaakob
INSTAGRAM: /
TEDx TALK: • The Dangers of Western Feminism to Af...
FIND ELEVATE AFRICA ONLINE VIA:
WEBSITE: https://elevate-africa-academy.com/
INSTAGRAM: /
🎙 The Lucreative Africa Podcast:
https://lucreativeafrica.com/podcast
YOUTUBE
/ @lucreativeafrica
📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!
🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.
FOLLOW US ON SOCIALS
Instagram: / lucreativeafrica
Twitter: / lucreativafrica
LinkedIn: / lucreativeafrica
S1E2 is up!💥
🎙️On this episode, we will be hearing Alabi Mayowa (a.k.a Shutabug) discuss his journey into visual art and illustration and how he has navigated the business side of his craft.
🗒️GUEST BIO:
📌 Mayowa 'Shutabug' Alabi, is a multidisciplinary Visual Artist, Graphic Designer, Photographer and Animator based in Lagos, Nigeria.
🎨 Specializing in digital paintings, his work exudes a deliberate rawness, preserving an authentic sense of originality. His journey began in 2017, winning the European Union/United Nations Women Gender Equality Picture It Comic & Cartoon Competition. This ignited his artistic path.
FIND SHUTABUG ONLINE VIA:
WEBSITE: https://www.alabimayowa.com/
INSTAGRAM: / shuta.bug
HASHTAGS:
#creatives
#africa
#creativeentrepreneurship
#design
#designer
#illustration
#digitalart
#visualart
#artist
#africancreatives
#podcast
#creativebusiness
#businessofillustration
🎙 The Lucreative Africa Podcast:
https://lucreativeafrica.com/podcast
YOUTUBE
/ @lucreativeafrica
📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!
🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.
FOLLOW US ON SOCIALS
Instagram: / lucreativeafrica
Twitter: / lucreativafrica
LinkedIn: / lucreativeafrica
It’s our first interview episode!💥
🎙️In this podcast episode, Dami has a sit down with Fungi Dube to discuss her journey into becoming a full time designer and creative solopreneur, the ups and downs of that journey, some advice for other creatives who might be planning to thread a similar path.
🗒️GUEST BIO:
Fungi Dube is a Scientist turned self-taught brand, webflow, and now type designer who took the bold and scary move of making a career pivot to become a successful creative solopreneur.
🌍Her work is heavily influenced by the delicate yet profound nuances that are embedded into Afrikan cultures like natural elements, patterns, textures, historic writings, symbols and colour as a form of visual and global communication.
FIND FUNGI DUBE ONLINE VIA:
WEBSITE: www.fungidube.com
INSTAGRAM:www.instagram.com/fungidubegraphics/
Hashtags
#Creativeentrepreneurship#creativeentrepreneur#creative#africa#designer#artist#creativebusiness#entrepreneur#business#africanartist#solopreneur
🎙 The Lucreative Africa Podcast
YOUTUBE: @LucreativeAfrica 📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you! 🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date. FOLLOW US ON SOCIALS
Welcome to The Lucreative Africa Podcast! In this episode, Dami and Tealee introduce Lucreative Africa, what inspired them to start this, and what audiences can expect in coming episodes. On this podcast, we'll be having conversations to educate African creatives on the business side of their crafts. We aim to equip creatives with the knowledge, skills, and tools they need to establish sustainable, lucrative enterprises and businesses. Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you! Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.