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The Long Game
Allie Decker, David Ly Khim, Alex Birkett
231 episodes
2 weeks ago
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for The Long Game is the property of Allie Decker, David Ly Khim, Alex Birkett and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/231)
The Long Game
Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset
Erik Episcopo (Wiz) shares insights on AI in SEO, hiring super ICs, scaling content, and staying sharp through unconventional, scrappy career moves.
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3 weeks ago
55 minutes 48 seconds

The Long Game
Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode)
The team unpacks Google's “AI Mode” and what it means for SEO, attribution, LLM visibility, and the future of content in a generative-first search landscape.
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1 month ago
54 minutes 26 seconds

The Long Game
Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible
Britney Muller (formerly Moz, Hugging Face) discusses real-world AI use, prompt strategy, and why accessibility—not hype—is the future of marketing with AI.
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1 month ago
1 hour 12 minutes 36 seconds

The Long Game
Kitchen Side: Generative Engine Optimization
Exploring the future of SEO in the age of AI—how to optimize for LLMs, brand mentions, and answer engines with generative engine optimization (GEO).
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2 months ago
59 minutes 38 seconds

The Long Game
Kitchen Side: Spryng Reflections, Connection, Community, and Soul
Reflections from the SPRYNG B2B conference: exploring AI’s role in creativity, prompt engineering, community, and where humans still fit in the machine.
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2 months ago
48 minutes 17 seconds

The Long Game
Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt
Alice Wyatt shares her journey in B2B fintech marketing, discussing community, adaptability, ABM to PBM strategy, and redefining success in a post-AI world.
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3 months ago
1 hour 49 minutes

The Long Game
Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns
Molly St. Louis shares insights on creativity in B2B marketing, the power of storytelling, PR strategies, and why video is an underutilized asset in content.
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3 months ago
1 hour 25 minutes 46 seconds

The Long Game
Kitchen Side: Live in New York! - Part 2
Live from NYC (Part 2): The team explores MQLs, AI-driven automation, proprietary data, and how differentiation will define the future of marketing.
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3 months ago
1 hour 24 minutes 18 seconds

The Long Game
Live in New York! - Part 1
Live from NYC: The team discusses insights from marketing leaders on AI, SEO shifts, attribution challenges, and the evolving role of brand and demand strategies.
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3 months ago
1 hour 10 minutes 53 seconds

The Long Game
​​The Behavioral Science Episode with Erik Johnson
Erik Johnson discusses behavioral science, decision-making, AI’s role in shaping habits, and how to design systems for better personal and professional outcomes.
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4 months ago
1 hour 8 minutes 14 seconds

The Long Game
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
Exploring AI’s role in content creation, structured thinking for marketers, and how differentiation is key in the age of automation.
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4 months ago
1 hour 41 seconds

The Long Game
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
Aashish Krishna Kumar (Zuora) discusses startup pricing, AI’s impact on SEO, and why content quality and multimedia will shape the future of organic search.
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4 months ago
56 minutes 20 seconds

The Long Game
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist
Exploring the evolution of SEO and content, with insights on user-first strategies, AI's impact, and crafting content that drives real business value.
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5 months ago
1 hour 6 minutes 34 seconds

The Long Game
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era
Sean Ellis, creator of "growth hacking," discusses product-market fit, growth fundamentals, and AI's impact on startups in a candid conversation.
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5 months ago
1 hour 4 minutes 40 seconds

The Long Game
Alex Talks to Startup Founders About SEO (Founders Common)
Alex Birkett discusses SEO fundamentals for startup founders, including early-stage strategies, programmatic SEO, and adapting to evolving search trends.
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5 months ago
49 minutes 27 seconds

The Long Game
Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena
Katie Arena of Clinch breaks down omni-channel advertising, personalization strategies, and streamlining ad campaigns across platforms for maximum efficiency.
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6 months ago
54 minutes 8 seconds

The Long Game
Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM
Rethinking SEO metrics and strategy: why North Star KPIs, guardrails, and meaningful business outcomes matter more than vanity metrics.
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6 months ago
58 minutes 10 seconds

The Long Game
Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy
Chris Walker, CEO of Pasetto, discusses customer-centric marketing, demand creation, and the future of attribution and B2B go-to-market strategies.
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6 months ago
50 minutes 42 seconds

The Long Game
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems
Exploring ChatGPT search, SEO insights, custom GPTs, productivity systems, and year-end planning in a caffeinated Friday brainstorming session.
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7 months ago
55 minutes 37 seconds

The Long Game
Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot)
Exploring agency operations with Gray MacKenzie of ZenPilot. Insights on scaling teams, balancing innovation and efficiency, and building systems for success.
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7 months ago
57 minutes 35 seconds

The Long Game
The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.