In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection.

Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing.

Key Topics:

• The Lonely Marketer Experience: Zanaba discusses the challenges of being a solo marketer in the recruitment industry, including limited resources and budget constraints.
• Navigating Recruitment Marketing: She shares insights on overcoming challenges, such as demonstrating ROI and building relationships with business leaders.
• The Benefits of a Diverse Marketing Background: She reflects on her experience transitioning from corporate marketing to recruitment marketing and highlights the transferable skills she gained.
• Building Customer Loyalty: Zanaba emphasises the importance of customer lifecycle marketing in the recruitment industry, including post-placement follow-ups and relationship building.