Amy Tilbury: Octopuses, pointless marketing tactics, and TikTok strategy

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The Lonely Marketers

124 episodes

6 days ago

Welcome to The Lonely Marketers, the go-to podcast for insights into the world of recruitment marketing. In each episode, we dive straight into the realities of the job—celebrating successes, reflecting on missteps, and sharing expert advice from the front lines of the recruitment industry. And, of course, our favourite swear words. Whether you're looking for practical tips, inspirational stories, or just a moment to feel understood in the unique world of recruitment marketing, The Lonely Marketers has something for you. The Lonely Marketers is brought to you by the team at Paiger.

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Amy Tilbury: Octopuses, pointless marketing tactics, and TikTok strategy

The Lonely Marketers

56 minutes 56 seconds

1 year ago

Amy Tilbury: Octopuses, pointless marketing tactics, and TikTok strategy

In this episode, Amy Tilbury, from Barrington James explores the diverse and demanding nature of recruitment marketing.

She shares her climb from executive to senior marketing manager, highlighting her impactful projects in social media and website development.

Amy discusses the success behind their TikTok strategy and the role of their podcast in drawing clients.

She offers a critical view on common but less effective tactics like lengthy newsletters and paying for awards, advocating for client-focused messaging and the credibility of social proof.