Looking to break into the spirits industry or elevate your brand's in-store presence? In this episode of The Liquor Connoisseur, we sit down with Al Schuster, founder and president of Polaris Brand Promotions, a nationwide experiential marketing agency.We explore:What it really takes to become a brand ambassadorWhy brand education and reliability are non-negotiableHow Polaris supports small brands (no minimums!)Common pitfalls and success stories from the fieldThe role of tastings and demos in the 3-tier systemWhether you're a startup spirits brand, distributor, or aspiring ambassador, this interview is packed with behind-the-scenes gems that will level up your game.#theliquorconnoisseur #LiquorConnoisseurPodcast #BrandAmbassador #PolarisPromotions #SpiritsIndustry #AlcoholMarketing #TastingEvents #SpiritBrands #BrandActivation #HowToSellLiquor #CPGMarketing #drinktoremembernottoforget 🔗 Learn more about Polaris: https://www.polarisbrandpromotions.com🎧 Listen to more episodes: https://www.theliquorconnoisseur.com🛍️ Merch & more: https://www.theliquorconnoisseur.com📌 Chapters (Timestamps):00:00 – Welcome Al Schuster from Polaris01:00 – What Is a Brand Ambassador?02:20 – Traits Polaris Looks For03:00 – Training Brand Ambassadors for Success04:30 – National Reach and Oklahoma Coverage06:00 – Onboarding Process with Brands07:40 – Return on Investment for Clients08:50 – Role in the Three-Tier System10:00 – Supporting Small Spirit Brands12:00 – Notable Clients: 818, Jack Daniels, Wigle Whiskey14:30 – Event Activations & Unique Campaigns16:00 – Founding Polaris: From Finance to Field18:00 – Quality Control & Brand Ambassador Stories25:00 – What Sets Polaris Apart29:30 – Closing Thoughts: Drink to Remember, Not to Forget