“Cheers to f**ing this sht!” kicks off this wildly entertaining and unfiltered episode of The Liquor Connoisseur with Dawn O’Neal of New Dawn Distilling.In this full-length deep dive, we unpack:What barrel proof and cask strength really mean (hint: they’re the same!)Why starting at high proof isn’t just for pros—it’s for flavor loversHow baking with cask strength spirits will change your dessert gameWhy you shouldn’t be afraid to add water (or Dr. Pepper) to your whiskeyBehind-the-scenes of launching a spirit brand with soulWhether you’re a whiskey newbie or a high-proof veteran, you’ll walk away smarter, thirstier, and a whole lot more entertained. 🥃 @NewDawnDistilling  #barrelproof #caskstrength #baking #drinktoremembernottoforget #theliquorconnoisseur 00:00 – Cheers to F***ing This Sh*t 🍷02:00 – What Is Barrel Proof vs Cask Strength?04:10 – Why New Dawn Only Does Cask Strength07:50 – Is High Proof Really for Beginners?10:45 – What You Lose When You Dilute Whiskey13:40 – Cooking with Bourbon: Sweet Potato Pies & Brownies?!18:00 – The Problem with Cheap Alcohol in Recipes21:00 – The Real Cost of Starting a Cask Strength Brand24:30 – Bourbon Year-Round: Not Just for Fall29:00 – Coming Soon: New Dawn Rye (Summer Vibes Only)34:00 – Tips for Whiskey + Cocktail Pairings36:30 – How to Shop New Dawn (and Where It Ships)40:00 – Final Cheers + Brand Owner Real Talk💻 Watch full episodes every week!🎙 Apple | Spotify | iHeart | Amazon🎥 YouTube: Subscribe & turn on 🔔 notifications!🌐 www.TheLiquorConnoisseur.com