Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth.
In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Ready to Be Seen for What You’re Really Worth?
You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.
https://michellebgriffin.com/powerhour
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseam
This episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Ready to Be Seen for What You’re Really Worth?
You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.
https://michellebgriffin.com/powerhour
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles.
We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn.
Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this topic.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Ready to Be Seen for What You’re Really Worth?
You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search.
https://michellebgriffin.com/powerhour
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all.
In this episode, we detail how not to give up or give in to the distractions or disappointment. We share our "reset strategy" that worked for both of us (plus all our clients) on getting back in the game of LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Ready to Be Seen for What You’re Really Worth?
You’re an expert but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, or on stage.
https://michellebgriffin.com/powerhour
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
LINKS
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?
This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
LINKS
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page.
We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profiles
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Become The Go-To Brand In Your Field
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become The Go-To Voice In Your Field
Learn more about Michelle B Griffin's brand strategy sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh.
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business.
Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Become The Go-To Voice In Your Field
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become The Go-To Voice In Your Field
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
Become the Go-To Voice In Your Industry
Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform.
Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities.
Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles.
In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
ARTICLES
Business Insider: Why LinkedIn is showing you so many old posts
Social Media Today: LinkedIn Stops Resurfacing Old Posts, Shares Updates on Hashtags and AI Functions
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:
https://b2bgrowthco.com/growth-masterclass/
It's not a secret that the reach and views on posting content have diminished in recent years. Good news is that there are other less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
LINKS
People Don’t Choose The Best. They Choose The Clearest. Check out Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.
https://michellebgriffin.com/positionyourself
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)
She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."
Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if they are indeed a boom or a bust for your brand-building and career/job searching activities.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains experts and audiences to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
EPISODE LINKS
Shout out to our amazing listener, Angelina Beck (Maikova)
Poll: Are LinkedIn Audio Messages A Good/Bad Thing?
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Shocker, not everyone knows and even remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and why we fail and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.
As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io
Buy your copy on Amazon-
The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book
https://MichelleSquared.com
LINKS
The LinkedIn Branding Book + Workbook
Position Yourself Personal Branding Planner
Business Gold: LinkedIn Company Pages
SUBMIT YOUR QUESTION:
Simply DM both Michelles on LinkedIn to submit your question for a future episode.