Many of the most skilled and capable professionals in the workforce today are military veterans — yet too many find themselves underemployed after transition. Not because they lack talent, but because there is a communication gap between how veterans describe their experience and how hiring managers interpret it. In this powerful and practical conversation, Tricia Kim, Transition Assistance Program Manager at the United States Air Force Academy, and Kevin Preston, Retired U.S. Army Colonel and leader of Veterans Programs for one of the nation’s largest media companies, share how veterans can confidently translate their service and how employers can better understand and value veteran talent. You’ll learn: Why underemployment occurs during the military-to-civilian transition How to translate military experience into business language for impact How leaders and hiring professionals can better evaluate veteran skill sets How to tell your story confidently — without underselling or overselling For Veterans & Transitioning Service Members: Communicate your experience clearly and confidently Identify and highlight your most transferable accomplishments Position yourself for roles that align with your strengths and purpose For Recruiters, Hiring Managers & HR Leaders: Recognize high-value leadership, adaptability, and resilience in veteran resumes Ask more effective interview questions Access an exceptional talent pool often overlooked  This episode is for anyone navigating military transition, talent acquisition, leadership development, or veteran hiring— and for every leader who believes in building strong teams through empathy, clarity, and understanding._____________________Links from this episodeExecutive CoachingTranslating Your Military Skills To Civilian Workplace Recruiting Veterans Success After Service ______________Stay connected LinkedInInstagramYouTubeFacebook

Are you struggling to talk about yourself without cringing? In this episode of The Lida Citroën Podcast, Lida explores why self-promotion feels uncomfortable for so many professionals — and how to do it authentically.  Learn how to confidently communicate your value and build lasting influence through narrative, presence, and intentional visibility. You’ll discover how to: Reframe self-promotion  Share your story with clarity, purpose, and authenticity Build influence by aligning your message with your values Elevate your personal brand while empowering those around you Packed with actionable strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to lead with confidence, impact, and authenticity.____________________Links from this episodeThe New Rules of Influence   ______________Stay connectedLinkedInInstagramYouTubeFacebook

In this episode, Lida Citroën and master storyteller Param Venkat dive even deeper into the art and strategy of business storytelling. Discover how to turn data and complex information into compelling stories that connect, inspire, and influence. From origin and failure stories to value and vulnerability storytelling, Lida and Param share actionable insights to help leaders communicate authentically and make their message memorable. Learn the science and structure behind effective storytelling, and how leaders can use it to earn trust and drive business results. Whether you’re a CEO, entrepreneur, or impact-driven leader, this episode will show you how to lead conversations with stories that move people, not just inform them.____________________Links from the episode Podcast episode part 1 Control The NarrativeKeynote speaker & program facilitator ______________ Stay connectedLinkedInInstagramYouTube

"Stories are the shortest distance between two people." In this episode of The Lida Citroën Podcast, storytelling expert Param Venkat joins me to deliver a masterclass in business storytelling: the practical, research-backed techniques leaders need to influence, inspire, and get results. You’ll discover How to wrap data in a story, so facts persuade instead of repel. The three-part structure that makes a message land successfully.  Cross-cultural and ethical guardrails for storytelling: audience analysis, and “story ethics.” And so much more. Whether you’re an executive, founder, salesperson, or communicator, this episode will help you tell stories that stick, connect across cultures, and move people from logic to action. Tune in to learn how to make your message unforgettable. 🎧 Listen now to master business storytelling, influence with integrity, and tell stories that drive real outcomes. ____________________Links from the episode Keynote speaker & program facilitatorLinkedIn Learning Courses______________Stay connectedLinkedInInstagramFacebookYouTube

How do you know if people truly trust you? As trust is the foundation of leadership, in this episode of The Lida Citroën Podcast, I break down my 5 pillars of trustworthy leadership and show you how to lead with influence, not control. Learn how to: Build credibility by aligning your values and actions Create psychological safety that empowers teams to speak up Repair trust when it’s broken with accountability and authentic action Inspire loyalty, collaboration, and long-term impact Packed with real-world examples and practical strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to strengthen trust, influence effectively, and lead with integrity._________________Links from episodeLinkedIn Learning Courses______________Stay connected  LinkedInInstagramYouTubeFacebook 

Agile leadership is no longer optional; it’s the key to thriving in today’s fast-changing world. In this episode of The Lida Citroën Podcast, discover how to lead with agility, influence effectively, and build trust during times of uncertainty.   Military and business leader Bobby Thompson reveals why adaptability and resilience are critical leadership skills and how you can leverage them to boost your presence and impact.   You’ll learn: - What agile leadership really means and why it’s essential for modern leaders.- How to adapt to change without losing credibility or confidence.- Strategies for staying influential in high-pressure situations. - How agility strengthens trust, collaboration, and team buy-in.- Practical tips for leading through disruption with authenticity.   If you want to become a trusted, adaptable leader who thrives in change, this episode is for you.   🎧 Listen now to Agile Leadership: Influence Beyond Your Title____________________ Links from this episodeThe New Rules of Influence______________Stay connectedLinkedIn Instagram YouTubeFacebook

In this powerful conversation with my special guest, Whitney Hake, we pull back the curtain on how to master executive presence, leave a lasting positive impression in every interaction, and make the pivotal shift from doer to leader. From leasing iconic office towers across Denver to guiding a high-performing team through turbulent markets, Whitney reveals the proven strategies that keep her credible, composed, and influential, no matter the challenge. You’ll hear how Whitney: Preps for high-stakes meetings so her contributions add real value. Uses current events and market data to contribute with confidence (even on “off" days). Blends empathy with credibility, the “funny dance” every modern leader must master. Leverages silence as a negotiation strategy to avoid overselling and strengthen her position. Builds a "glass-half-full" culture, models vulnerability, and develops future leaders. Continually levels up with mentors, sponsors, and executive coaching to expand her impact. Listen now to discover how to elevate your executive presence, lead with impact, and influence every room you walk into.____________________Links from this episodeThe New Rules of InfluenceKeynote Speaker & Program Facilitator____________________Stay connectedLinkedInInstagramFacebookYouTube

Are you showing up the way you want to be seen, or just hoping people “get” who you are? Your reputation has the power to open doors! In this episode of The Lida Citroën Podcast, we’re diving deep into two of the most critical ideas in personal branding and influence building: The Perception Gap — the disconnect between how you're currently perceived and how you want to be known. Credibility — how to earn trust, stand out in a noisy world, and build a reputation that reflects your true value. If you’ve ever felt unsure how to position yourself with clarity and confidence, this conversation is your wake-up call. You can own your story and lead with authenticity, influence, and power. Lida shares real-world insights from working with executives, military veterans, entrepreneurs, and global leaders to help you: Understand the gap between your current and desired reputation Build a personal brand that’s intentional and aligned with your purpose Establish lasting credibility in competitive industries Use clarity and consistency to increase your visibility and impact This episode is for professionals who are ready to stop playing small and allow their powerful presence to stand out. Whether you’re a senior executive, a rising leader, or an entrepreneur, this conversation will help you lead with more confidence, credibility, and clarity. _________________ Links from this episode: LinkedIn Learning CoursesControl The Narrative __________________Stay connected: LinkedInInstagramFacebookYouTube

In this powerful kickoff episode, Lida sets the stage for what’s ahead: authentic conversations, practical insights, and bold strategies to help you lead with purpose, grow your influence, and build a meaningful legacy. Across her global work with professionals and leaders, Lida has noticed a shift—people are tired of playing small. They want to be seen, heard, and valued. In this episode, she explores how personal branding, influence, and reputation management can help you rise above the noise and show up with clarity and confidence. If you’ve ever felt called to make a bigger impact, this is where your journey begins. Subscribe, share, and join the movement._________________Links from this episode:LinkedIn Learning Courses The New Rules of Influence Keynote Speaker & Program Facilitator  __________________ Stay connected:LinkedIn Instagram Facebook YouTube