Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
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Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
The Art of Reinvention and Creative Freedom: Jill Greenberg
The Lead Creative
45 minutes
3 months ago
The Art of Reinvention and Creative Freedom: Jill Greenberg
Over the past three decades, Jill Greenberg has created some of the most emotionally charged work in photography, from the End Times series to surreal animal portraits. Her images have appeared on Time, Variety, Newsweek and Wired. She has worked with the likes of Netflix, Showtime and Hulu. Here are three reflections from our conversation: Keep making. Even when there’s no audience, keep showing up for your work.Originality comes from input. Your work reflects what you consume, w...
The Lead Creative
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
