Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
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Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
Human Truth Shapes Destination Marketing: Thembisile Sehloho
The Lead Creative
53 minutes
3 months ago
Human Truth Shapes Destination Marketing: Thembisile Sehloho
What does it take to market a country like South Africa in an always-on, cluttered world? In this episode of The Lead Creative, host Mongezi Mtati speaks with Thembisile Sehloho, Chief Marketing Officer of South African Tourism, about building mindshare through emotional and cultural insight. You’ll hear about: The iconic Tastic x MaXhosa campaignMeasuring effectiveness in destination marketingHow influencer and brand values must alignWhy co-creation and agency trust drive effectivenessMaking...
The Lead Creative
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
