Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
All content for The Lead Creative is the property of Mongezi Mtati and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
Crafting Iconic Stories That Influence Generations: Angus Gibson
The Lead Creative
1 hour 6 minutes
7 months ago
Crafting Iconic Stories That Influence Generations: Angus Gibson
What makes a story iconic and lasting? In this episode of The Lead Creative, filmmaker Angus Gibson shares his journey from the genre-defining Yizo Yizo to the visually stunning Shaka Ilembe. Fresh from the edit suite of Season 2, he reflects on storytelling that dares to challenge, uplift and innovate. From painting a school red in Yizo Yizo to shooting every scene backlit in Shaka Ilembe, his process is bold, deliberate and culturally rooted. He also unpacks why failure and experiment...
The Lead Creative
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive. “Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.” Key insights include: How longevity fuels creativity and commercial success.Why trust leads to braver, more effective work.Lessons i...
