This week on Help My Small Business, Jane is joined by marketing guru and podcast queen Kelly McCarren to review Lucy’s business, Antico - a vintage-inspired homewares brand.

With just $500 and one hero product (the Fiore Vase), Lucy has already hit $54k in revenue. But now she’s stuck: Where should she invest her time and money next? Should she expand her range? Run ads? Fix her conversion issues in the US?

Jane and Kelly break it all down - from why having just one product might be holding her back, to how pricing and bundling could shift the game. They dive into website tweaks, TikTok strategy, and why Lucy’s founder story is her biggest asset.

If you’ve got a small business and you’re overwhelmed by all the things - this episode is a roadmap for making smarter, more strategic decisions with your limited resources.

Want your business featured on the pod?

Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Follow Kelly McCarren: @kelly_mccarren

Check out Antico: @antico.home

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