Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Stanley Henry didn’t build The Attention Seeker with big budgets - he built it from coffee catch-ups, LinkedIn posts, and relentless consistency.
Today, his agency has over a million followers, including 800k on TikTok, creating content people actually want to watch.
You’ve probably seen him as the grumpy boss on TikTok, constantly provoked by his Gen Z sidekick Jony. Behind the skits is a strategist who knows how to capture attention.
In this episode, Stanley shares how he turned daily LinkedIn posts into a seven-figure agency, breaks down the five stages of attention every brand needs to learn, and why everyday life often makes the most compelling content.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay up to with Jane: @thelazyceo
Connect with Stanley: @stanleychenry
Follow The Attention Seeker: TikTok | Instagram
Hosted on Acast. See acast.com/privacy for more information.
Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.
Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understanding the true difference between selling products and building a brand - this is real, actionable advice from founders who have lived it.
Whether you’re launching your first idea or scaling past seven figures, these fundamentals will change how you approach building something that stands the test of time.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay up to with Jane: @thelazyceo
Connect with Don & Matilda: @donnrobertson & @matilda_murrary_
Check out STAX: @staxoffical_
Hosted on Acast. See acast.com/privacy for more information.
How do you disrupt a heritage industry with no retail experience, no paid ads, and zero brand awareness? Just ask Annabelle and Thomas Burns.
These siblings are the founders of Femmé Organic, a brand that went from selling just seven products on launch day (mostly to family) to being stocked in every Priceline across Australia. With no retail background and no marketing budget, they relied on LinkedIn, sibling chaos, and a viral TikTok to break into a billion-dollar personal care market dominated by giants.
In this episode, they share the story of how a pre-meeting shot helped land their first retail deal, what happened when Woolworths dropped them, and how they recovered from printing 20,000 units with the wrong label. From walking the CBD in a tampon suit for content to building a brand entirely without paid ads or agencies, their journey is as chaotic as it is inspiring.
If you’re ready to hear how unpolished hustle and sibling teamwork can rewrite the rules, this episode is for you.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay up to with Jane: @thelazyceo
Connect with Anabelle & Thomas: @anabelleburns & @thomasburns__
Check out Femmé Organic: @femmeorganic_
Hosted on Acast. See acast.com/privacy for more information.
Struggling with your first hire? You’re not alone. This episode of The Lazy CEO dives into the hiring challenges faced by early-stage founders - through the lens of Sarah’s business, Pinc Wellness.
Jane is joined by entrepreneur Jeremy Levitt, founder of Brunt Work, Baden Bower, and ServiceSeeking. With a proven track record of building global businesses, Jeremy shares advice on how to hire smart, scale fast, and avoid the common traps founders fall into. They explore who your first hire should be and why getting it wrong can stall your growth, plus the difference between freelancers, outsourcing, and both offshore and onshore hires. Jeremy breaks down how to build a lean team that actually moves the needle, and where to find great talent - without blowing the budget.
Want your business featured on the pod?
Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Lazy CEO, Jane chats with Melanie Gleeson, founder of Endota Spa, Australia’s largest spa service provider. With over 110 locations, a skincare line, a training school, and more than 850,000 treatments performed each year, Endota Spa is a masterclass in building a franchise empire.
But it didn’t come without challenges. Melanie shares how her very first spa almost didn’t open after the council mistook it for a brothel. From there, she takes us through how she turned an unproven idea into a nationally recognised brand. They dive into what it really takes to scale through franchising, the importance of brand consistency, and why slowing down might actually be the most productive thing you can do - especially when leading a wellness business.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow @endotaspa
Hosted on Acast. See acast.com/privacy for more information.
This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.
We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.
Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguised as collectables?
Plus, we break down the week that was, including Jane’s new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it here
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Hosted on Acast. See acast.com/privacy for more information.
What do you do after seven years in high finance? If you're Julian Parisi, you trade the suits for fresh produce and step into a 70-year-old family business - only to rebuild it from the ground up.
In this episode of The Lazy CEO, Julian shares how one elevator pitch landed him a job at Goldman Sachs as a uni student… and how another brought him back to Parisi Australia - his family’s multi-million dollar produce business now supplying clients like Merivale.
We unpack the unique challenges of stepping into a legacy operation (and earning respect fast), the shift from retail to wholesale and catering, and why Julian sees the future of fruit and veg as a branding opportunity - not just a supply chain. From baby cherry truss tomatoes to export dreams and shutting down the eastern suburbs (literally), Julian proves there’s nothing “small” about the fruit and veg game.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Check out Parisi Australia:
Website: parisisydney.com
Instagram: @parisiaustralia
Hosted on Acast. See acast.com/privacy for more information.
This week on Help My Small Business, Jane is joined by marketing guru and podcast queen Kelly McCarren to review Lucy’s business, Antico - a vintage-inspired homewares brand.
With just $500 and one hero product (the Fiore Vase), Lucy has already hit $54k in revenue. But now she’s stuck: Where should she invest her time and money next? Should she expand her range? Run ads? Fix her conversion issues in the US?
Jane and Kelly break it all down - from why having just one product might be holding her back, to how pricing and bundling could shift the game. They dive into website tweaks, TikTok strategy, and why Lucy’s founder story is her biggest asset.
If you’ve got a small business and you’re overwhelmed by all the things - this episode is a roadmap for making smarter, more strategic decisions with your limited resources.
Want your business featured on the pod?
Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Follow Kelly McCarren: @kelly_mccarren
Check out Antico: @antico.home
Hosted on Acast. See acast.com/privacy for more information.
What do you do when your own employee starts stealing your clients… and your entire business model? If you’re Katelin Gregg and Ella James, you put on matching suits and handle it.
But that’s just one chapter in the wild story behind Fayshell, Australia’s first membership-based skincare clinic. Launched in 2022, Fayshell was built on a simple but disruptive idea: make good skin accessible through consistency, not one-off facials. With a personalised, subscription-based model and twice-weekly LED treatments, Katelin and Ella set out to shake up the beauty industry and they did exactly that.
In this episode, the best-friend co-founders share how they turned a podcast about skincare into a full-blown business, how they pitched to investors with zero clinical experience, and what it really took to scale from living above their first clinic to managing a team of 16. They open up about early hurdles, big wins, and the marketing stunts they’d rather forget.
It’s a chaotic, unfiltered look at building a brand in an industry that’s still catching up, and proof that you don’t need permission to do things differently.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Katelin & Ella: @katelingregg @ella.james2
Check out Fayshell: @fayshell.au
Hosted on Acast. See acast.com/privacy for more information.
Doing it all on your own? It’s overrated.
This week, Jane sits down with Kelly McCarren - marketing consultant, beauty expert, and co-host of You Beauty - to talk about why going solo isn’t the flex we think it is.
From business to friendships to life in general, they unpack how building a strong support circle can change everything and why it’s one of the smartest (and most underrated) moves you can make.
Plus, they get into what's been trending in the beauty world, including their take on the Rhode x e.l.f. deal and what it means for the future of celeb beauty brands.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Find Kelly here: @kelly_mccarren
Hosted on Acast. See acast.com/privacy for more information.
This episode dives deep into a story that starts long before today’s guest was even born - one of resilience, reinvention, and the legacy of pubs, people, and a little chaos.
Jane sits down with Elliot Solomon, CEO of Solotel Group, a fourth-generation hospitality leader whose family fled Russia during the pogroms and ended up building one of Australia’s most iconic venue groups - behind The Sheaf, The Clock, Opera Bar, Chiswick, Aria, and more.
Elliot shares how the business has evolved across generations - how his dad ditched law to work in pubs, how changing the menu overnight didn’t go as planned, and how Elliot stepped up as CEO at 30. Now juggling 1700 employees and three kids under three, Elliot opens up about what it really takes to lead a legacy - through expansion, reinvention, and staying emotionally objective in a deeply personal business.
This one’s got family drama, business grit, and a whole lot of pub wisdom.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow Elliot on Instagram: @elliotsolomon
Follow Solotel on Instagram: @solotel_group
Hosted on Acast. See acast.com/privacy for more information.
Not all advice is good advice. Especially when it’s trying to make you blend in.
In this solo episode, Jane gets real about the well-meaning (but completely off-brand) advice she’s glad she ignored when building Showpo. From industry “rules” to branding tips that would’ve diluted everything she was trying to do, Jane shares the decisions that helped her stand out and why playing it safe was never the plan.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Hosted on Acast. See acast.com/privacy for more information.
This week’s extended Help My Small Business episode is packed with real talk and practical advice for product-based founders. Jane is joined by interior designer and business mentor Emma Blomfield to review Bek’s business, Luckies - the knickers that ditch the shame around discharge.
Together, they unpack some of the most common (and costly) mistakes early-stage brands make - from building a website that doesn’t convert to relying on a product range that’s too niche to grow. Emma and Jane get honest about what makes a business actually investable, sharing tips on how to pitch for funding, what investors want to see, and why investing in your own business can sometimes be a smarter move than giving away equity too early.
They also reflect on their own experiences starting out, including the tough lessons, mindset shifts, and business pivots that made the biggest difference. If you're a founder who’s hit a plateau, this episode will give you the insight (and reality check) you didn’t know you needed.
Want your business featured on the pod?
Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow Emma Blomfield: @emmablomfield
Hosted on Acast. See acast.com/privacy for more information.
In this Help My Small Business episode, Jane is joined by Tori Clapham and Chris Hole - founders of Peaches Pilates - to help out Nikolina, the founder of I See by Nikolina, an Australian-made fashion brand that blends style with spiritual connection.
The big question on Nikolina’s mind? When is the right time to start running ads and investing in SEO?
Tori and Chris break down how to know if your brand is ready to scale with paid ads, and what groundwork needs to be done first - think product, website, and conversion rates. From understanding your margins to refining your brand experience, this is a must-listen for anyone itching to hit "launch" on their digital marketing.
Want your business featured on the pod?
Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to hello@thelazyceo.com.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo_
Follow Tori on Instagram: @toriclapham
Follow Chris on Instagram: @chrishole
Follow Peaches Pilates: @peachespilates
Hosted on Acast. See acast.com/privacy for more information.
This week on The Lazy CEO, we’re joined by Tori Clapham and Chris Hole, the husband-and-wife team behind Peaches Pilates, the mat-based Pilates brand shaking up the fitness world.
In this episode, Tori and Chris dive deep into how building from their client community helps create loyal staff and reduce turnover. Tori opens up about the mindset shift she experienced as a mentor, learning to accept that staff will eventually outgrow the business, and why that’s a sign of good leadership. She also shares how becoming a mother shifted her priorities, giving her new perspective and setting clearer boundaries between herself and the business. As owners and franchisors, they talk honestly about being involved in everything and the challenge of learning to delegate more effectively. Together, they discuss the challenges and rewards of scaling a business as a married couple with two young kids, offering leadership lessons for thriving through fast growth rather than just surviving it.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow Tori on Instagram: @toriclapham
Follow Chris on Instagram: @chrishole
Follow Peaches Pilates on Instagram: @peachespilates
Hosted on Acast. See acast.com/privacy for more information.
Feeling like you're doing everything and still getting nowhere? In this solo episode of The Lazy CEO, Jane shares 9 time-saving habits that actually help when you're overworked, overwhelmed, and barely keeping up. These habits are all about working smarter, not harder - because no one has time for burnout.
Jane breaks down how she structures her day to avoid falling into reactive mode, the mindset shift that helped her stop glorifying being busy, and how she approaches her to-do list to get real results without the fluff. You'll hear how multitasking might be killing your focus and what to do instead, and the underrated trick that helps protect your time when everything feels urgent.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo_
Hosted on Acast. See acast.com/privacy for more information.
Ever feel like your product is great, but no one’s seeing it? You’re not alone.
In this Help My Small Business episode, Jane is joined by James Thornton, CEO of Intrepid Travel, to help Tormina - founder of Lucie & Co, a sustainable pet accessories brand - figure out how to actually stand out online.
From learning how to make Meta ads work without blowing your budget, to understanding how to increase your profit margin so you can afford to reinvest in growth, this episode is packed with real advice for small businesses trying to break through the noise.
If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to hello@thelazyceo.com.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow James on LinkedIn: James Thornton
Follow Intrepid Travel on Instagram: @intrepidtravel
Hosted on Acast. See acast.com/privacy for more information.
Most people think being CEO means having all the answers. James Thornton would say it means knowing when to shut up and listen.
James is the CEO of Intrepid Travel – the world’s largest adventure travel company and a certified B Corp that’s been walking the talk for decades – but he didn’t start at the top. Nearly 20 years ago, he applied for a job at Intrepid, got rejected, and eventually got his foot in the door as a sales rep. Since then, he’s worked his way up to the CEO role, crediting his rise to listening, learning, and communicating even when it’s uncomfortable. Now, under his leadership, Intrepid is on track to hit $800 million in revenue, but James believes the real key to leading a business across seven continents isn’t just strategy – it’s communication.
In this episode, we dive into what it’s like leading a company you didn’t found, why purpose and profit aren’t mutually exclusive, and the leadership style James calls “casual intensity.”
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow James on LinkedIn: James Thornton
Follow Intrepid Travel on Instagram: @intrepidtravel
Hosted on Acast. See acast.com/privacy for more information.
This week on Help My Small Business, Jane is joined by Sophie Hood, founder of Seoul Tonic, to review Glydelle—an anti-chafing brand created by Kristy.
Right now, Kristy's content is resonating more with other small business owners than with the customers she's actually trying to reach. Jane and Sophie dive into how she can shift gears and build a community that buys, not just supports.
They unpack the importance of brand equity—and how it starts with packaging that makes people feel something. From there, it’s all about getting the product into people’s hands—using strategies like mass gifting, user-generated content, and real, organic reviews to build buzz. Sophie and Jane also talk about the importance of making your content work hard—leaning into humour, strong visual hooks, and relatable use-cases to stop the scroll and actually drive action.
They explore why having a clear expansion roadmap is crucial, even in the early stages—and how to learn from what your competitors are doing right (and wrong). Because it’s not just about the next product, it’s about building a brand that can grow with purpose.
If you’ve got a good product but it’s not gaining traction yet, this episode is packed with practical, founder-tested strategies to try today.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow Sophie Hood: @sophiehood1
Follow Seoul Tonic: @seoul.tonic
Hosted on Acast. See acast.com/privacy for more information.
Sometimes being naive is the superpower. Just ask Sophie Hood.
This week on The Lazy CEO, Sophie—founder of Seoul Tonic—shares how she turned a side hustle into one of Australia’s most innovative beverage brands, now stocked in Woolies, BWS, Dan Murphy’s, and over 2,000 independents—all without a single full-time employee.
With a background in finance and strategy at EY, LVMH, and Red Bull, Sophie had the big-brand experience—but it was her gut instinct, bold thinking, and scrappy execution that set Seoul Tonic apart. She and Jane talk about trusting your gut, getting to market quickly, and why waiting for perfection is often just fear in disguise.
Sophie and Jane also dive into the advantages of launching in Australia—why it's a slower, more forgiving market that gives founders the space to test, learn, and pivot on the go. Sophie shares how working full-time allowed her to reinvest every dollar back into the business, how she took calls from the Red Bull office to build credibility, and why prime checkout placement can be more valuable than shelf space.
From bootstrapping to winning Food Stars with Gordon Ramsay and Janine Allis, to expanding, this is a crash course in starting scrappy and scaling smart.
Note: This episode was recorded at the start of April. Any discussion around tariffs is now outdated and should not be taken as current or applicable business advice.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Follow Sophie Hood: @sophiehood1
Follow Seoul Tonic: @seoul.tonic
Hosted on Acast. See acast.com/privacy for more information.
