The Law Firm Marketing Minute

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The Law Firm Marketing Minute

Spotlight Marketing + Branding

1003 episodes

2 days ago

Did you like this episode? Dislike it? 💡 Your best clients can be more than just satisfied customers — they can be your secret weapon for creating ads that actually resonate. In this episode, Danny and Mike share how tapping into your favorite clients’ opinions can fine-tune your marketing, boost response rates, and help you connect with more people you actually want to work with. 📌 Key Takeaways: Why your top clients’ feedback is more valuable than generic market research.How to ask for inp...

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Did you like this episode? Dislike it? 💡 Your best clients can be more than just satisfied customers — they can be your secret weapon for creating ads that actually resonate. In this episode, Danny and Mike share how tapping into your favorite clients’ opinions can fine-tune your marketing, boost response rates, and help you connect with more people you actually want to work with. 📌 Key Takeaways: Why your top clients’ feedback is more valuable than generic market research.How to ask for inp...

Show more...

Episodes (20/1003)

The Law Firm Marketing Minute

One of the Best Places to Get Constructive Feedback

Did you like this episode? Dislike it? 💡 Your best clients can be more than just satisfied customers — they can be your secret weapon for creating ads that actually resonate. In this episode, Danny and Mike share how tapping into your favorite clients’ opinions can fine-tune your marketing, boost response rates, and help you connect with more people you actually want to work with. 📌 Key Takeaways: Why your top clients’ feedback is more valuable than generic market research.How to ask for inp...

2 days ago

1 minute

The Law Firm Marketing Minute

Are We Annoying Our Audiences With Our Emails?

Did you like this episode? Dislike it? 📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged without driving unsubscribes. 📌 Key Takeaways: Once-a-quarter emails aren’t nearly enough to stay top of mind.Monthly (or eve...

3 days ago

2 minutes

The Law Firm Marketing Minute

Is Your Law Firm Marketing the WRONG Way?

Did you like this episode? Dislike it? 📱 Are your law firm’s digital ads working as hard as they should? In this episode, Danny Decker breaks down how small changes in your ad strategy can make a big difference in attracting the right clients online. Whether you’re running ads already or just thinking about it, this conversation will help you rethink your approach and maximize your marketing dollars. 📌 Key Takeaways: Why most law firms are spending in the wrong places onlineThe smarter way t...

4 days ago

1 minute

The Law Firm Marketing Minute

I Only Have $500. How Can I Market My Law Firm?

Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren’t the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you’re ready to scale, you’ll have a stronger foundation and a better ROI. 📌 Key Takeaways $500/month isn’t enough to test or scale digital marketing effe...

5 days ago

1 minute

The Law Firm Marketing Minute

How the Right Words Create Stronger Client Connections

Did you like this episode? Dislike it? 🗣️ Words carry weight — especially in your law firm’s marketing. In this episode, John and Mike explore how subtle shifts in language can completely change the way potential clients perceive your message. Learn why choosing words like “protect” instead of “fight” can help you connect with clients on a deeper, more trustworthy level. 📌 Key Takeaways: How tone and word choice shape client perceptionWhy softer language can build stronger emotional connecti...

6 days ago

1 minute

The Law Firm Marketing Minute

The Hardest Marketing Pill to Swallow

Did you like this episode? Dislike it? 💊 Most law firms think losing a lead, a follower, or a subscriber means their marketing isn’t working — but in this episode, Mike and Eddie reveal why that’s actually a good sign. Learn how your funnel should repel the wrong people so you can focus on attracting the right clients for your firm. 📌 Key Takeaways: Why “losing” followers or subscribers can be a positive signalHow to design your marketing to naturally filter out poor-fit leadsThe mindset shi...

1 week ago

1 minute

The Law Firm Marketing Minute

What Digital Ads Platform Works Best For Small Law Firms?

Did you like this episode? Dislike it? 🎯 Every law firm knows they should be running ads—but which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. From high-intent leads on Google to nurturing prospects on Facebook to B2B targeting on LinkedIn, Danny shares what actually works for solo and small firm attorneys—and how to avoid wasting money on the wrong platform. 📌 Key ...

1 week ago

3 minutes

The Law Firm Marketing Minute

Small Law Firms NEED To Be Up to Date on AI

Did you like this episode? Dislike it? How AI is Revolutionizing the Legal Industry with John Newton of Ontro.ai In this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal profession in ways many lawyers haven't yet realized. From ethical considerations to groundbreaking tools, John shares his expert insights on how AI can be strategically leveraged to enhance legal practices. Lawyers will learn ...

1 week ago

1 minute

The Law Firm Marketing Minute

How Relevant is SEO for Law Firms Today?

Did you like this episode? Dislike it? 🎯 Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question that’s on every law firm owner’s mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Google’s staying power, where SEO still delivers, and why the smartest firms are already adapting their strategies for the AI era. ...

1 week ago

2 minutes

The Law Firm Marketing Minute

How Long Until My Legal Marketing Produces Cases?

Did you like this episode? Dislike it? 🎯 How long does it really take for your law firm’s marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing you’re running. From digital ads that can generate leads almost instantly to referral strategies that pay off over months and years, you’ll learn what to expect — and how to set realistic goals for your marketing. 📌 Key Takeaways: Digital ad campaigns can delive...

1 week ago

1 minute

The Law Firm Marketing Minute

What Your Conversions Are Trying to Tell You

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn’t ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm’s marketing to actually bring in clients, this one’s for you. 📌 Key Takeaways: Conversions tel...

2 weeks ago

2 minutes

The Law Firm Marketing Minute

How to Craft Calls to Action That Actually Work

Did you like this episode? Dislike it? In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it’s not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what’s in it for them. If you’ve ever wondered why your “Book a Call” button isn’t getting clicks, this one’s for you. 📌 Key Takeaways: Why “Contact Us” isn...

2 weeks ago

1 minute

The Law Firm Marketing Minute

What “Future You” Wishes You’d Do Today

Did you like this episode? Dislike it? In this Best Of episode, Mike, John, and Sofia unpack the mindset shift that can completely change how you approach procrastination. They explore how redefining control and thinking about your “future self” can help you take action today—making life and business easier down the road. This quick yet powerful conversation will remind every solo and small firm owner why consistency today builds freedom tomorrow. 📌 Key Takeaways: Why procrastination can fee...

2 weeks ago

1 minute

The Law Firm Marketing Minute

What This Lawyer Did to Stand Out—and It Changed Everything

Did you like this episode? Dislike it? In this “Best Of” episode, Mike sits down with attorney Joel Ankney to talk about how one strategic decision completely transformed his reputation and opened unexpected doors. From invitations to speak at top business schools to being instantly recognized in professional circles, Joel shares how a single move elevated his authority and credibility in ways he never imagined. 📌 Key Takeaways: How credibility compounds once you’re seen as an expertWhy auth...

2 weeks ago

2 minutes

The Law Firm Marketing Minute

Why “Not Ready Yet” Doesn’t Mean “Never”

Did you like this episode? Dislike it? In this episode, Marc Cerniglia uncovers why “not ready yet” leads are often the ones that turn into your best clients — if you know how to nurture them. Too many law firms let these prospects fade away, simply because they don’t have the systems to stay in touch. Marc explains how simple content strategies like email newsletters, blogs, and social media can quietly build trust and ensure you’re the firm they remember when they’re finally ready to hire....

2 weeks ago

3 minutes

The Law Firm Marketing Minute

How This Content Turns Curious Clicks into Future Clients

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do. 📌 Key Takeaways:...

3 weeks ago

3 minutes

The Law Firm Marketing Minute

Turning Your Leads into Booked Consultations

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks. 📌 Key Takeaways: Why your firm’s biggest missed opportunity might be in follow-upHow to use ema...

3 weeks ago

4 minutes

The Law Firm Marketing Minute

What Most Firms Miss About Content and Leads

Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that’s not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you’ve ever wondered why your blogs or social media aren’t generating leads, this one’s for you. 📌 Key Takeaways: Why most firms misunderstand how content generates leadsThe surprising link between ...

3 weeks ago

2 minutes

The Law Firm Marketing Minute

Who Should Be Writing Your Law Firm’s Content?

Did you like this episode? Dislike it? Should you be the one writing your firm’s blogs — or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how professional writers — and even AI tools like ChatGPT — can help your firm produce content that’s not just accurate, but engaging and readable for real clients. 📌 Key Takeaways: Writing your own blogs isn’t the best use of your time ...

3 weeks ago

3 minutes

The Law Firm Marketing Minute

What Can Happen When You Create More Content Than Your Competitors?

Did you like this episode? Dislike it? 📈 Think you’re posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms — and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind awareness, plus why “too much content” is actually a myth. If you’ve ever wondered whether your firm is creating enough content to compete, this one’s for you. 📌 Key Takeaways: There’s no such thing as too much content — ...

3 weeks ago

4 minutes