In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive into the tricky world of staff compensation in non-contingency firms. They discuss how to move beyond discretionary bonuses by putting full incentives on the table, such as Jay's 50% split for associate-generated business. The hosts also explore the challenge of managing pay structures across different practice groups (e.g., PI vs. flat-fee criminal). Finally, they pivot to digital marketing to discuss how new platforms like ChatGPT and Claude are challenging Google's search dominance by favoring a more engaged, "colloquy" style of answering questions.

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