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This week, we cover everything from new camera gear to creative business mindset. Starting with DJI’s brand new Osmo 360 camera and why it could be a game-changer for capturing behind-the-scenes content on set. We also dive into Matt’s interest in picking up the Ricoh GRIII for daily life photography and why, in some cases, it might actually outperform the GRIV.
We also shift the conversation to Matt’s new business car — a Tesla Model 3 and the importance of not letting your ego drive your financial decisions. The real flex isn’t the flashiest car or the biggest spend, but living below your means and building a lifestyle that doesn’t require you to work to sustain it.
Finally, we unpack one of the most overlooked parts of creative work: processes and workflows. From outlining timelines and milestones to setting client expectations early, we talk about why structure is the secret weapon for exceeding expectations, and how delivering work earlier than promised can turn a happy client into a loyal one.
CHAPTERS
00:00 - Intro
05:41 - DJI's New 360 Camera
12:59 - Matt Buying the Ricoh GR3
18:25 - Buying a Tesla for Business
24:41 - Financial Decisions and Ego Management
30:14 - The Importance of Processes in Creative Work
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In this episode, we sit down with rising combat sports photographer Johno Ramsay, who recently wrapped up his first year of freelancing. We get into the highs, lows, and lessons of building a creative career from the ground up, from finding clients, to building confidence in your work and more.
Johno shares what it’s really been like navigating freelance life, including the mindset shifts, financial realities, and creative challenges he didn’t expect. We also dig into how he handled one of the biggest moments of his career so far: winning the Portrait of Britain Award 2024, how that image came to life, and what it felt like to have his work featured across the UK in The Times, The Guardian, and the official Portrait of Britain book.
John also experienced one of his social posts go super viral, with over 11 million views! Where one of the fighters he was shooting fell into his camera and smashed his lens (spoiler: his lens didn’t actually break, but he made you believe it did.)
FOLLOW JOHNO!
IG: https://www.instagram.com/johnoramsay.photo/?hl=en
Website: https://l.instagram.com/?u=http%3A%2F%2Fwww.johnoramsay.com%2F%3Ffbclid%3DPAZXh0bgNhZW0CMTEAAacjqCBehKFCwnXnwUlZsFZ1LBkMrAIXT83xPTdz9yRw1uH74Z0PAjl45wAFhg_aem_9n204uki2b475cWkrZ_jUg&e=AT2KYYY7S4qEPMLtR0PF3tVKzffEzK9PSLdU_3pXevNwazIkWRiBRpFU0XLPnr6yUupNAJ1R4osmLD9obFXxxMaWTxb70Zo_uS_gD0Vv6rHiBqt8XG-Oig
CHAPTERS
00:00 - Intro
02:08 - Being A New Freelancer
08:51 - Navigating Social Media as a Freelancer
11:20 - The Impact of Viral Content on Business
19:07 - Lessons Learned from Viral Experiences
25:52 - Navigating the Challenges of Freelance Life
44:28 - Achieving Recognition: Portrait of Britain Award
50:56 - The Importance of Storytelling in Visuals
54:01 - Advice for New Freelancers
57:13 - The Power of Networking and Cold Outreach
01:01:24 - Agency Representation vs. Freelancing
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This week we dive into a wide-ranging conversation on the evolving role of AI in the creative industry! From the recent launch of 'ChatGPT Agents' to our reaction of a fully AI-generated ad aired during the NBA Finals. We unpack how AI tools are already becoming part of our daily creative workflows, where we think things are heading, and what the ethical lines look like as the tech develops.
We also talk about Matt's new clothing brand, his rise on social media from 20k followers to 40k within two weeks! Cam’s new YouTube channel documenting his journey into 3D design, why he’s pivoting, and the mindset shift behind starting fresh in a new creative field.
To wrap it up, we react to a recent example of creative work being stolen. Another photographer’s images used in a fake product ad and confronted by the owner.
LINKS ON AI
YouTubers Using ChatGPT agents:
Cameron's YouTube:
CHAPTERS
00:00 - Intro
05:38 - Cameron's Trip to Bulgaria & 3D
08:39 - Cameron's YouTube Journey
14:57 - Matt's Social Posts & New Clothing Brand
28:02 - AI in Creative Industries
46:03 - Resources for Understanding & Using AI
50:02 - Our Thoughts on AI
52:31 - Reacting to NBA Commercial Made By AI
56:50 - AI on E-commerce and Photography
59:21 - Jakob Owens (PrismLensFX / Tropicolor) Drama
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This week we talk about the mental fuel that keeps us going creatively, like watching T-Pain live-streaming on Twitch making his music whilst working on our own stuff. There’s something powerful about seeing other creatives in their flow that helps us stay in ours.
We also reflect on Matt’s recent holiday where he brought along his very first camera, curious to see if the tech still holds up today. In the video version of this episode, we showcase some of the photos he shot and talk about whether gear from the past can still deliver in 2025.
But the core of this episode is a conversation around the freelance mindset. What it really takes to stay self-employed long-term. We cover everything from living below your means and the dangers of lifestyle inflation, to how important gratitude, financial buffers, and grounded expectations are for longevity. The real win in freelancing? Staying in the game.
CHAPTERS
02:43 - The Creative Process: Insights from T-Pain and Tory Lanez
06:57 - Rediscovering Old Tools: A Journey with My First Camera
12:49 - The Value of Experience: Old Cameras and New Perspectives
17:55 - Skill vs. Equipment: The Balance in Photography
18:25 - The Evolution of Camera Technology
21:41 - Understanding Creative Success
31:11 - Mindset and Expectations in Creativity
39:02 - Financial Wisdom for Creatives
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In this episode, we dive into a very important question: Do you need a degree to make it in the creative industry?
Coming from Cameron & Matt who have University degrees, we unpack what those degrees actually did for us, if anything, and whether we’d still recommend university in today’s creative landscape. We talk about what degrees can offer vs. what real-world experience teaches you, whether clients actually care about your qualifications, and how you can break into the creative field even if you never step foot in a lecture hall.
We also catch up on Matt’s recent visit to CameraWorld—an event for getting hands-on with the newest camera tech, software updates from Capture One, as well as Cameron’s thoughts on his latest gear pickup: the Sony A7C II.
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Louis Browne is on the show! Louis is a Director and photographer whose client list includes Gucci, Dior, Adidas, Nike, Rolling Stone, and more. Known for his choppy, mixed-media style and genre-spanning career—from music to global fashion campaigns—Louis shares his experience navigating the creative industry on both sides of the world from the London to NYC and beyond.
We unpack the key differences between the UK and US creative markets, how your creative taste often outpaces your technical skill, and why personal projects still hold the most weight when it comes to growth, fulfilment, and landing meaningful work. Louis also opens up about preparing your shoots properly, and how the person you're shooting might be the world's next superstar as Louis recalls shooting with Billie Eilish before the fame.
We also get into Louis transition from photography to directing, what that shift demanded creatively and mentally, and why being crystal clear on your ideas is everything when it comes to pitching to clients. Should you be repped by agencies, or is it more valuable to build your own momentum? From hard-earned lessons on set to treating every shoot like it could lead to the next breakthrough, this conversation is full of honest insights for creatives at any level.
00:00 - Living in New York vs. London
06:18 - Shooting Stormzy at the Met Gala
12:41 - Why move from the UK to the US
21:26 - Differences in Photography Markets: US vs. UK
24:05 - Balancing Personal Projects and Commercial Work
28:43 - What should new Creatives focus on?
40:01 - Memorable Shoots: Enjoyment VS Output
44:48 - Lessons Learned the Hard Way
49:32 - Approach to Directing
56:04 - Understanding the Director's Role in Commercials
58:00 - Do you need to be repped to land big projects
01:03:42 - Creating Natural Interactions with Subjects
01:08:15 - Why you should post your work
01:12:23 - Finding Creative Space and Inspiration
Listen to 'Late Invoices' on all platforms at the link below, new episodes released every Tuesday! 🎙️
CONNECT WITH LOUIS!
Louis Instagram: https://www.instagram.com/louis_browne/
Louis website: https://www.louisbrowne.co
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This week, we’re talking about the chaos of post-production! The part of the process where creativity can either flow or freeze. Whether you’re editing photos or video, one of the hardest challenges is choosing a direction when there are so many possible versions of the same piece.
We explore how to stay clear-headed during the edit, why culling is more emotional than technical, and how Matt helps his mentees level up by editing their work to show what could be improved. Matt also shares how he uses the music of the artist he’s photographing as a guide to shape the energy, tone, and final look of the images.
We wrap with a conversation around developing your creative style, and how it doesn’t arrive all at once, but emerges gradually as you keep making, shaping, and editing your work.
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In this episode, we dive into the spaces that shape us as creatives, starting with Cameron’s move into a new house and setting up a home office filled with Marvel and comic book memorabilia. We talk about how much your workspace influences your mindset, creativity, and output.
Matt shares his recent trip to a Capture One photography event, where he got hands-on with their new software tools and tested the unreleased Fuji GFx100RF... spoiler it's great!
We also celebrate a huge milestone for Matt, his highest revenue month EVER since starting his photography career 7 years ago. We unpack what’s changed, what’s working, and how creating consistent social content, reaching out to agencies and shooting personal projects helped open those doors.
From creative spaces to career peaks, this episode is a celebration of momentum, mindset, and what’s next.
FOLLOW AND STAY CONNECTED!
The podcast is back on YouTube too! 🚀
This week, we’re talking about something every creative deals with... comparison. Whether it’s watching others land big jobs, seeing crazy skills on social media, or second-guessing your own work before posting, it’s easy to fall into the trap.
We break down:
How comparison affects us personally
Why it can sometimes be useful for growth
The difference between inspiration and self-sabotage
How to stop it from holding you back from uploading your work
Plus, we share behind-the-scenes stories from our recent projects! Cameron’s Lamborghini film shoot and Matt’s Puma campaign before the London Marathon.
If you’ve ever found yourself holding back because you’re worried your work doesn’t “stack up,” this one’s for you.
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The podcast is back on YouTube too! 🚀
This week’s episode is packed with updates from the creative world (and our own lives!). We dive into the brand new Sony 50-150mm f2.0 GM lens, a powerhouse zoom lens that's got everyone talking... and whether the £3,799 price tag is really worth it.
We also catch up on some big personal milestones:
Matt shares his experience taking his Dad on-set, and shooting a cover with one of England's top rugby players. A dream job for a lifelong rugby fan.
Cameron talks about pulling off a midnight Lamborghini shoot, and shares the feeling of finally posting one of his 3D projects publicly after a year of learning Blender.
Plus plenty more stories, insights, and laughs along the way.
Our first remote video episode — and we’re just getting started!
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This week, we’re breaking down the 7 rookie errors we see creatives make time and time again. Mistakes that can hold you back, stall your growth, or burn out your creative energy entirely.
Whether you’re new to the industry or a few years in, this episode is packed with hard truths and honest insights about:
- Undervaluing yourself and undercharging
- Lacking a strong, focused portfolio
- Neglecting the importance of your network
- Ignoring the business side of creativity
- Poor client communication and unclear boundaries
- Overspending on gear instead of your skills
- And the big one: comparing yourself to everyone else online
We’re pulling from real experiences and industry lessons we’ve learned the hard way, so you don’t have to! Enjoy!
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This week, we’re diving into one of the most debated topics in the creative industry: Should you work for free?
We break it down across different experience levels because the answer really depends on context.
If you’re a beginner, shooting for free might actually be worth it. It can help you build your portfolio, gain hands-on experience, and explore different niches of the creative industry. But once you're more experienced, it's a different game. You’ve already got the portfolio, you've worked with big names, and your time is better spent pursuing high-value, paid work in your niche... not random unpaid shoots that don’t align with your goals.
We also unpack the idea of value exchange, just because it’s unpaid doesn’t mean it’s worthless. Sometimes you're gaining access to a valuable network, opening doors for future projects, or gaining long-term exposure that could pay off well beyond the shoot.
We share our personal rules, client red flags, and decision-making process when it comes to taking on unpaid work. And when to absolutely say no.
Oh! And we’re hyped to say this is our first video episode back! You can now watch the full episode on YouTube as well!
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In this episode, we’re talking about something that every creative needs to hear: you have to be your own biggest fan!
We get into why shouting about your work online isn’t arrogant - it’s necessary! And how staying visible and hungry is what keeps opportunities coming your way.
But we also unpack why so many creatives stop doing it… Is it fear of being cringe or being a try-hard? Feeling like you’ve already “made it”? Or just slowly drifting from that early hustle mindset?
Whether you’re just starting out or years into your career, this episode is your reminder to back yourself relentlessly, because if you don’t, who will?
Professional clients need a professional YOU.
In this episode, we’re talking about how to make your work look more premium, without needing the most expensive gear or biggest budget.
We talk about the importance of curating your portfolio by showing only your strongest work (because 3 great pieces are more powerful than 7 average ones).
We also explore professional systems and workflows that instantly elevate how clients perceive you. Things like branded email domains, client dashboards, invoices, contracts, and the way you communicate.
And finally, we get into why the small details MATTER. From the way you polish a final export to how you wrap a project, because often the biggest difference between good and great is just the extra 10%.
STAY CONNECTED!
In this episode, we dive into a crucial part of creative growth: figuring out what kind of work actually fulfils you—so you can start choosing clients that are the right fit, not just any fit.
We also respond to a social post who claims the people in the creative industry have been led into thinking it's a sustainable career, and advised others to “keep your day job” and do creative work on the side. We disagree, and break down why advice like this can be harmful to those trying to make full-time creative career work.
Whether you’re just starting out or trying to refine the kind of work you want to do, this one’s all about alignment, perspective, and pushing back against limiting beliefs.
This week, we’re joined by Ron Timehin! – Ron is an award winning photographer, director and creative visionary. Whilst also being a Sony, Adobe, Wex and DB ambassador.
In this episode, Ron shares why personal projects are the most important work you’ll ever do. How creating for yourself opens doors, leads to big brand opportunities, and keeps you creatively fulfilled beyond just chasing trends online.
Ron also discusses his personal journey of coming out to his parents only last year at 30 years old, and how his journey and experience has inspired his next big project: a photo and documentary series about being gay, Black, and British. His ability to turn his own life experiences into meaningful creative work is what makes his projects so powerful.
We also get into why photography is the ultimate visa, granting access to worlds, people, and places you’d never reach otherwise. Whether you're a photographer, filmmaker, or any kind of creative, this episode is packed with insight, inspiration, and the importance of making work that truly matters.
CONNECT WITH RON:
Instagram: https://www.instagram.com/rontimehin/
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Not all gear is worth the money. In this episode, we break down **what video and photography gear is actually worth investing in** and what’s just a waste of cash. From **"buy cheap, buy twice" regrets** to the essentials you should prioritize, we’ve learned a lot (sometimes the hard way).
We also share some lessons from the field—including when one of our mentees forgot his flash on a crucial night shoot. Plus, we touch on **why file backups are non-negotiable** and how to protect your work on set. If you’re trying to build the right kit without wasting money, this one’s for you.
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We’re kicking off our first episode of 2025 with a huge update! In this episode, we dive into some big life changes— Cameron moves out of London and makes some big updates to his video production company. We also discuss Matt’s upcoming overseas shoots, an intense schedule of film projects, and our creative goals for the year ahead.
Whether you’re navigating career shifts, planning new projects, or just looking for inspiration as we head into 2025, this episode is packed with insights, reflections, and a fresh perspective on what’s next.
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It's the end of the 2024... already! This year has been amazing for not only our work, changes and experiences, but the podcast!
Thank you so much for all of your support throughout 2024. We've absolutely loved the guests we've had on the show this year, and we hope you did too because we have more already lined up for the start of 2025!
Enjoy your Christmas, spend time with your family, open lots of presents, get fat eating plenty of food, and we will see you in the New Year!
Note: We will be taking January off the podcast, so the next episode in 2025 will be February. See you soon! ❤️
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In today's episode we dive into the creative process and why we all have our own version of it. You should be confident in your own process and not lean too heavily on what other creatives tell you to do, if you get big ideas and motivation from staring at a wall for 9 hours, perfect!
We also discuss comparison culture in our industry and how it's great for inspiration, but it can become rocky ground if you're comparing your work to someone else's. It's also knowing that you can work with crew to elevate you beyond your current skill level. You don't have to know everything, you just have to work with people who can fill in the gaps.
This is a more relaxed and personal conversation, so grab your hot cold December hot chocolate, your blanket and your teddy. Enjoy!
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