We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community.
We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry.
We hope you'll join us.
We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community.
We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry.
We hope you'll join us.
Welcome to the pilot episode of the new series of The LashBase Podcast, where Jamie and Dan, the duo behind the brand, open the door to the fascinating world of running a lash brand.
Join us on an intimate journey as Jamie, the social media and marketing expert, and Dan, the behind-the-scenes wizard, share their personal stories that shaped the success of LashBase.
Discover the roots of the family business and the passion that propels these industry pioneers forward. From humble beginnings to the thriving empire they've built today, Jamie and Dan unveil the secrets behind their journey.
But this podcast isn't just a stroll down memory lane. Gain exclusive insights as Jamie and Dan discuss the challenges, triumphs, and invaluable lessons learned along the way. Whether you're a seasoned lash artist or just starting your career, this episode offers a unique blend of personal anecdotes and professional wisdom.
As Jamie and Dan step into the spotlight, it's a rare chance to witness the magic behind the scenes. Learn how Jamie's marketing prowess and Dan's behind-the-scenes dedication have shaped LashBase into the industry leader it is today.
We want to hear from you! Jamie and Dan would love your feedback on this pilot episode. Should they continue sharing their stories and insights? Connect with them on Instagram: @LashBase_Jamie and @LashBase_Dan, and let them know your thoughts.
Subscribe now to The LashBase Podcast for an exclusive pass to the latest trends, insider knowledge, and a dose of inspiration.
Today’s episode is an interview that I did for The Lash Club Online for their “spotlight series”. The Lash Club Online is a subscription service for lash artists and offers education and guidance through every aspect of your lash business.
This conversation goes heavy into business, products, brand, regulations and mindset. I have no doubt that you will find a lot of value throughout the whole chat.
I hope you enjoy this episode as much as I enjoyed recording it.
Find The Lash Club Online here: https://www.instagram.com/thelashclubonline/
They are the lash industries most talked about product right now. Pro-Made Fans. Today's episode is all about answering the most frequently asked questions about the differences between pro-made, pre-made and hand-made volume fans.
The taboo and stigma around pre-made fans may be a lot smaller than it was just 2 years ago and manufacturing has come a long way but there are still a lot of misconceptions and rejection for these industry challenging lash products.
Big questions are answered in this episode including:
What's the difference between pre and pro-made fans?
What is the biggest misconception with pre and pro-made fans?
Do they affect retention?
Are they good value for money?
What is the best way to apply them for the best results?
Hosted by me, @LashBase_Jamie.
Like what you hear? Share it on Instagram stories and let me know. Your feedback and sharing is always important.
The importance of staying relevant in the lash industry.
Sharing some thoughts on the drive to work 💭
Staying relevant is an important challenge in achieving longevity in the lash industry. I have been in the industry long enough to understand that everything changes so you cannot be stubborn or let your ego stop you from changing your mind on something. No matter how strongly you believe in it.
The pandemic has accelerated this most recent evolution in the industry with a large portion of lash artists that are active right now having under 2 years of experience under their belts.
Have a listen to a few of my thoughts and let me know if you have noticed any changes.
Let me know what you think!
www.lashbase.co.uk
Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram.
In my opinion, Social Media in general, can be a secondary marketing channel for lash artists.
In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business.
I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).
Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase.
Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear.
We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK).
Episode info:
I have now witnessed more cases of lash artists Instagram account being hack than I can count on my hands.
This more often than not happens when the lash artist is doing something that may not be "by the book" when it comes to using Instagram. A mysterious email offering "verification", a third party app promising to give them deeper insights or even an auto-engagement platform that will do all of your "liking" for you. It all sounds so enticing and helpful.
But regardless of how it happens, losing your account is never fun.It's also ironic, the reason you can become a victim in the first place is also the reason for such despair when it happens. You attribute your personal and businesses self-worth to the amount of followers you have. The amount of likes you get. A blue tick.
None of those things prove or indicate anything about your business or you as a person.
Instagram can be a great tool for your business, but it can also be your downfall. As a lash artist (trying to fill your diary with clients) you DO NOT need to have thousands of followers. In fact, having thousands of followers from all over the world will actually have a negative impact on reaching the right audience!
You can have a diary bursting at the seams without Instagram. Yet most spend 90% of their efforts ON Instagram.
This is why I am so against "follow for follow" plans or "engagement pods" because none of them help you achieve what you really want. CLIENTS, MONEY, BUSINESS.
Honest and open Instagram education is not easy to come by and the world we live in also contributes to chasing vanity metrics. But please understand, growing your business has nothing to do with how many disinterested, unengaged, irrelevant followers that you have.
Side note: If you understand who your target audience is and create content that is valuable to them, you will grow your Instagram account the right way. 500 local, lash-extension-wearing potential clients is worth more than 10,000 lash artists from 200 miles away.
