Welcome to The Lash and Legacy Podcast! If you’re a lash artist or beauty entrepreneur determined to build more than just a business, you’re in the right place. Hosted by Jenna Carroll, lash business consultant and strategic thought partner, this podcast dives into what it really takes to grow a thriving salon that’s focused on wealth, impact, and leaving a legacy.
In each episode, we’ll explore actionable strategies for scaling your business, insights into today’s consumer behavior, and success stories from industry leaders. Beyond just technical skills, we’ll talk about the operations of a beauty business and your role as the leader in- building deep client relationships, understanding the psychology of your customers, marketing and branding, clientele management, team building and people development, and more!
Join us to gain the tools, insights, and inspiration to elevate your lash business and make your mark on the beauty industry. Get ready to turn your vision into a legacy!
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Welcome to The Lash and Legacy Podcast! If you’re a lash artist or beauty entrepreneur determined to build more than just a business, you’re in the right place. Hosted by Jenna Carroll, lash business consultant and strategic thought partner, this podcast dives into what it really takes to grow a thriving salon that’s focused on wealth, impact, and leaving a legacy.
In each episode, we’ll explore actionable strategies for scaling your business, insights into today’s consumer behavior, and success stories from industry leaders. Beyond just technical skills, we’ll talk about the operations of a beauty business and your role as the leader in- building deep client relationships, understanding the psychology of your customers, marketing and branding, clientele management, team building and people development, and more!
Join us to gain the tools, insights, and inspiration to elevate your lash business and make your mark on the beauty industry. Get ready to turn your vision into a legacy!
Premium Pricing: The Secret to Thriving, Not Just Surviving, in the Beauty Industry
The Lash and Legacy Podcast
14 minutes 32 seconds
10 months ago
Premium Pricing: The Secret to Thriving, Not Just Surviving, in the Beauty Industry
Breaking a beauty industry taboo today....
I'm presenting the case for charging premium prices and why this should be everyone's goal.
We’re unlocking the transformative power of premium pricing for lash and brow artists and salon owners. Learn why pricing is more than just numbers—it’s a strategy for long-term success and alignment with your ideal clients. Inspired by Alex Hormozi’s $100M Offers, I’ll explain how the virtuous cycle of premium pricing can elevate your business and why it’s not just a smart move but an ethical one too.
What You’ll Learn:
The definition and philosophy behind premium pricing.
Why pricing impacts more than just your profitability—it shapes your brand and client experience.
How premium pricing aligns you with clients who value quality over cost.
The dangers of underpricing, as explained by Hormozi's vicious cycle of low pricing.
Actionable steps to confidently implement premium pricing in your lash or brow business.
Links and Resources:
Watch the Instagram Series: 3 Steps to Building a Thriving Lash and Brow Clientele
Action Steps:
Ready to elevate your lash and brow business? Book a complimentary Growth Session with me here
Share your biggest takeaways from this episode by tagging me on social media!
The Lash and Legacy Podcast
Welcome to The Lash and Legacy Podcast! If you’re a lash artist or beauty entrepreneur determined to build more than just a business, you’re in the right place. Hosted by Jenna Carroll, lash business consultant and strategic thought partner, this podcast dives into what it really takes to grow a thriving salon that’s focused on wealth, impact, and leaving a legacy.
In each episode, we’ll explore actionable strategies for scaling your business, insights into today’s consumer behavior, and success stories from industry leaders. Beyond just technical skills, we’ll talk about the operations of a beauty business and your role as the leader in- building deep client relationships, understanding the psychology of your customers, marketing and branding, clientele management, team building and people development, and more!
Join us to gain the tools, insights, and inspiration to elevate your lash business and make your mark on the beauty industry. Get ready to turn your vision into a legacy!
