
Behind every strong Filipina is a story rooted in values, transformation, and a community that shaped her journey.In this episode of The Karencitta Show (Season 2): Karencitta has a deep conversation with Andrea Alessandra Aldeguer, Brand Director of The Islands Group. From her roots in Cebu to leading iconic brands like Islands Souvenirs, Andrea opens up about embracing bold decisions—from corporate innovation to undergoing bariatric surgery after a borderline diabetes diagnosis.This isn’t just a business story. It’s about legacy, leadership, and loving yourself enough to evolve.💡 Watch if you want to learn:• How to balance heritage with innovation in business.• What it takes to lead a cultural movement through branding.• The real journey behind body transformation and wellness.• How a modern Filipina leader stays grounded in legacy while building forward.✨ Whether you’re a young Filipina aiming for leadership, a brand strategist, a wellness warrior, or someone craving inspiration from a fellow Cebuano—you need to hear this.Listen to the full podcast: https://youtu.be/zR_yedpE-1ATag us while you listen! https://www.facebook.com/thekarencittashow https://www.instagram.com/thekarencittashow https://www.tiktok.com/@thekarencittashowFollow Karencitta: @KarencittaOfficial https://www.facebook.com/karencittaofficial https://www.instagram.com/karencittaofficial https://www.tiktok.com/karencittaofficialFollow Island Souvenirs: https://www.facebook.com/theislandsway https://www.instagram.com/theislandswayFollow Andrea: https://www.instagram.com/drealdeguer https://www.tiktok.com/@drealdeguerMerch: https://karencitta.com/ Sponsors: • Immuni+ - https://goeco.asia/y8gswXk2 • YASH Eyelash Cebu – Get your 10% off discount by using my code #YASHKARENCITTA10 • H&M - https://www2.hm.com/en_ph/