Culture First, Business Second: CEO & Creative Director of Strap

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The Karencitta Show

Karencitta

34 episodes

3 days ago

At 21, Karencitta became a millionaire & launched The Karencitta Foundation. By 22, she partnered with Capitol Records establishing herself as a trailblazer in the music industry while being a working student. At 28, she achieved Bachelor's of Science in Psychology & Life Sciences from Penn State & by 29, she was studying at Wharton School of Business. She was in the pursuit for untold narratives, lessons that lie beneath the surface, & the unique perspectives that shape a deeper connection with community. Follow us for weekly episodes! That's a way for us to share stories that matter.

Self-Improvement

Education

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All content for The Karencitta Show is the property of Karencitta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Self-Improvement

Education

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Culture First, Business Second: CEO & Creative Director of Strap | Edel Castañeda

The Karencitta Show

23 minutes 35 seconds

4 months ago

Culture First, Business Second: CEO & Creative Director of Strap | Edel Castañeda

In this episode of The Karencitta Show (Season 2): Karencitta has a deep conversation with the CEO of Strap, Edel Castañeda. This is one of Cebu’s most iconic streetwear and lifestyle brands 🌆🇵🇭

In this episode, Edel takes us on a journey from the early days of skating Cebu’s streets to building a grassroots brand rooted in family, authenticity, and culture. Raised in a family of fashion designers, Edel merged his love for skateboarding with deep industry knowledge—from textiles to screen printing—to create a label that isn’t just stylish, but purposeful.

💡 Watch this if you want to learn:

• How to grow a streetwear brand from scratch.

• The real grind behind creative entrepreneurship.

• How Cebu’s raw skate energy became a cultural revolution.

• Why staying authentic is the ultimate flex.

✨ Whether you're a skater, creative, entrepreneur, or just love hearing real stories of grit and growth—this episode is for you.

Listen to the full podcast:

• https://youtu.be/MsGh4gd7Hy8

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