📚 GET THE BOOK! https://goeco.asia/wQYCeJv8

Whether you're side-hustling after hours, sketching ideas on napkins, or in the thick of launching your next big thing—this episode is a wake-up call.

Karencitta breaks down game-changing concepts from the book, The Lean Startup by Eric Ries. Learn how Minimum Viable Products (MVP’s) and the Build-Measure-Learn loop can help you work smarter, not harder.

Eric Ries is a bestselling author and founder of the Long-Term Stock Exchange (LTSE). After early startup failures, he developed a smarter, faster way to build businesses—changing how entrepreneurs innovate around the world.

💡 Watch if you want to learn:

• Why “perfection” is the enemy of progress—and how launching fast with an MVP is your best shot at real success.

• The power of the Build-Measure-Learn feedback loop—and how to use it in your personal and professional projects.

• How to test your idea before wasting time, money, or energy on the wrong thing.

• The truth about failure: why failing fast isn’t losing—it's learning smarter, quicker, and cheaper.

• Real-life lessons from Karencitta’s own entrepreneurial journey: from viral fame to business and beyond.

✨ Whether you're a CEO in the making, a content creator, or someone who just wants to stop starting over and finally get traction—this episode will spark something in you.

It’s equal parts business strategy, creative energy, and big-sister tough love—delivered the only way Karencitta knows how: real, unfiltered, and full of fire.

📌 Chapters:

0:00 – Intro 2:07 – Who is Eric Ries?

3:40 – The Lean Startup by Eric Ries (Book) 5:56 – Creative discipline 6:13 – Karencitta’s branding mistakes 7:00 – Validated learning

8:45 – Build-Measure-Learn Feedback Loop

12:07 – Karencitta’s philosophy during her early journey in the showbiz industry

13:33 – Leap-of-faith assumption13:51 – Value hypothesis and Growth hypothesis 14:45 – Innovation accounting 15:00 –TurboTax using Build-Measure-Learn Feedback Loop 16:30 – Intuit's 7,000-Person Lean Startup

18:25 – IMVU19:21 – Value vs. Waste 19:40 –Toyota 20:50 – How Karencitta did a market study for her music career23:06 – Experiment 23:40 – Dropbox 24:40 – Genchi Genbutsu 26:00 – Apple on iPod launch 26:57 – Test 27:48 – Groupon 29:08 – Vanity metrics 29:30 – Pivot 31:18 – Innovation accounting 32:35 – 4 Engines of Growth 33:39 – The Curse of the Five Blames 34:29 – Karencitta’s final thoughts

Listen to the full podcast:

https://youtu.be/KP70eyxY6wg

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