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The Kara Report | Online Marketing Tips and Candid Business Conversations
Kara Duncan
83 episodes
2 days ago
Ever gotten a DM saying, “We’d love to feature you in Forbes... for $250”? Or seen someone on the Today Show and wondered how they actually got there? In this episode, we’re talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle. I’m joined by PR expert Holly Mitten of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It’s not all glitz and glamour, an...
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Marketing
Business,
Management,
Entrepreneurship
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Ever gotten a DM saying, “We’d love to feature you in Forbes... for $250”? Or seen someone on the Today Show and wondered how they actually got there? In this episode, we’re talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle. I’m joined by PR expert Holly Mitten of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It’s not all glitz and glamour, an...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/83)
The Kara Report | Online Marketing Tips and Candid Business Conversations
81 | A Messy Midyear Check-in (And An Exercise I Love)
Half the year is officially behind us (how?!), and if you’re feeling a little off-track, unmotivated, or just plain unsure what your goals even were in January… you are not alone. This episode is part pep talk, part planning session, and part personal catch-up as I walk you through my own messy Q2, what I’ve learned, and how I’m thinking about Q3 (and beyond). If your first half of the year didn’t go as planned, or if you never really had a plan, you’ll want to tune in. I'm also sharing one o...
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4 days ago
18 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
80 | Do you really need to market your business when you're fully booked? What I've been thinking lately...
In this episode, I’m answering a question that’s come up more than once lately: Do I really need to keep marketing if I’m already fully booked? If you’ve ever found yourself in a busy season (from business demands to sick toddlers and surprise moves), it can be tempting to hit pause on visibility—but that might not be your best move. I’m sharing my real-life perspective on why staying visible still matters, even when you’re not actively looking for clients. And I'm speaking from experie...
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1 week ago
12 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
79 | How to Pare Down Your Marketing for Summer (A Simpler Summer Marketing Plan That Still Works)
You don’t have to do it all to stay consistent... and summer is the perfect time to prove it. In this episode, I’m pulling back the curtain on my own marketing strategy and showing you how I’m staying visible without maxing out my time, energy, or creativity. Whether you're a one-person show or leading a small team, this approach will help you simplify without losing momentum. We’ll talk about choosing the right platforms to prioritize (and which ones to put on pause), how to repurpose your c...
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2 weeks ago
26 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
78 | What NOBODY Tells You About Starting a Podcast (And How To Actually Make Money) with Hayleigh Hayhurst
We talk a lot about podcasting as a visibility tool—but what if your podcast could do more than just get listens? What if it could build trust, generate leads, and actually support your bottom line? In this episode, I’m joined by Hayleigh Hayhurst—founder of Espresso Podcast Production and total genius when it comes to podcast strategy—for a conversation about what really goes into starting (and sustaining) a profitable podcast. We get into the behind-the-scenes realities, the biggest mistake...
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3 weeks ago
36 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
77 | AI Can’t Replace Your Voice But It CAN Help You Blog Consistently (Here's How) with Ryan Robinson of Right Blogger
We talk a lot about traffic, SEO hacks, and cranking out content when we’re trying to grow our online presence. But what if the goal isn’t just more content—but better content that actually connects? In this episode, I’m joined by Ryan Robinson—long-time content marketer, blogger, and co-founder of RightBlogger—for a conversation about creating standout content in the age of AI. We talk about why the human element still matters, how AI can actually help instead of hurt your strategy, and what...
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1 month ago
34 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
76 | 6 Ways to Turn Your Website Into Your Hardest-Working Team Member with Carolyn Leasure
In this episode, I’m joined by Carolyn Leisure—founder of Maypop Creative Studio and website evolution expert—for a conversation about turning your site from a digital business card into your hardest-working team member. We talk about strategy, automation, trust, and how to make sure your website is pulling its weight (so you can get out of your inbox and back into your zone of genius). This episode is packed with smart, simple tips to help your website grow with your business—and make your t...
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1 month ago
39 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
75 | 5 (Kind of) Bold Decisions I Made With My New Website
We talk a lot about optimizing for SEO, launching new services, and doing all the things in our businesses. But what happens when you decide to do less, simplify your offers, and lean into what feels truly aligned—even if it means walking away from things that technically work? In this solo episode, I’m pulling back the curtain on my brand-new website—and the five bold (and slightly scary) decisions I made behind the scenes. From cutting services I was ranking for to launching a new private p...
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1 month ago
26 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
74 | Positivity Is Powerful (With Data To Back This Up!) + 5 Ways to Shift Your Messaging
Positivity isn’t just nice—it’s powerful. In this episode, I’m sharing why positivity in marketing isn’t just a feel-good tactic—it’s a data-backed, results-driven strategy. If you’ve ever felt grossed out by fear-based sales tactics or guilty about trying to "agitate pain points," my hope is that this episode will feel like a breath of fresh air. I’m walking you through the latest Pinterest data on consumer behavior, how positivity impacts trust and conversion, and practical ways you can rew...
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1 month ago
27 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
73 | 3 Things I've Heard Lately About Scaling (That I KNOW Are True)
We talk a lot about growth, but what if scaling your business isn’t about adding more—but actually doing less? In this short solo episode, I’m sharing three quotes about scaling that have deeply resonated with me lately, and why I know they’re true based on my own experience. If you’ve felt overwhelmed by too many ideas, too many offers, or too much on your plate, this episode is a permission slip to subtract, simplify, and refocus on what matters most. Plus, I share what I’m cutting fr...
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2 months ago
11 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
72 | 2 Things I'd Tell You If Your Blog Wasn't "Working"
We talk a lot about blogging, consistency, and showing up online—but what if the reason your blog isn’t bringing in sales isn’t the amount of content, but how it’s structured? In this episode, I’m diving into the two most common issues that sabotage your blog’s performance—and how to tell if you’re dealing with a traffic problem or a conversion problem. If you’ve been blogging for a while and still aren’t seeing results, this one’s for you. I also share a surprising shift I made in my o...
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2 months ago
12 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie Patterson
We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring? I have to be honest, in this stage of my business? Boring actually sounds pretty good to me. In this episode, I’m joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually look...
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2 months ago
32 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
70 | Imposter Syndrome Has Cost Me THOUSANDS.... Let's Talk About It (4 Ways)
We talk a lot about strategy in business—pricing, marketing, systems—but what about the mindset stuff that quietly chips away at our growth and profits? The truth is, some of the most expensive mistakes I’ve made weren’t because of bad investments or wrong moves… they were because of imposter syndrome. You know the feeling: you hesitate to raise your prices because you’re worried people will walk away. You sign up for yet another course hoping it’ll finally make you feel “qualified enough.” ...
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2 months ago
27 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
69 | If I See "Ready To Get Started?" You Get An Automatic F (& Other Website Copy Tips From Sara Noel of BTL Copy)
There’s no shortage of website advice out there—but if you’ve ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts. In this episode, I’m joined by Sara Noel of BTL Copy—the internet’s most unapologetic, hilarious, no-BS website copywriter. Sara’s known for helping business owners wr...
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2 months ago
32 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
68 | The 8 Marketing Metrics Every Business Owner Should Track with Ally from Akari Digital
There’s no shortage of marketing advice out there—but if you’ve ever felt like you’re doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works. In this episode, I’m joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions using real data. We talk about Google Analytics, the most important (and actually useful) metric...
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3 months ago
32 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
67 | How to Build a High-Impact Business Without Sacrificing Your Freedom with Rosemary Dede
There are a million ways to grow your business—but what if the most powerful strategy to grow a high-impact business was actually doing less? In this episode, I’m joined by holistic business coach Rosemary Dede, who helps high-achieving women build businesses that align with their lifestyle, values, and seasons of life. We talk about redefining success, creating intentional systems, and building a business that supports you, not the other way around. If you’ve ever felt overwhelmed, burned ou...
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3 months ago
29 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
66 | Blogging For Your Business: What's Working Now?
Are you still treating your blog like it’s 2017—posting short, generic updates and wondering why your traffic isn’t budging? Or maybe you’ve been putting off blogging altogether because you’re not sure it’s still worth it in the era of AI, TikTok, and shiny new platforms. If that’s you, this episode is a must-listen. Today, I’m diving deep into what’s really working for blogging in 2025—and what outdated strategies are dragging your content down. Whether you’re brand new to blogging or lookin...
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3 months ago
40 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
65 | 3 Tips For Selling Right Now (When The World Is Chaos and Everything Feels Hard)
Are you feeling like selling your offers is harder than it used to be? Maybe your last launch didn’t hit like you thought it would, or you're noticing your audience seems more hesitant to buy. You’re not imagining it — the market has shifted, and people are being way more cautious with how they spend. But that doesn’t mean you can’t still sell well (and ethically) in this season. In this episode, I’m sharing 3 real, actionable tips for selling right now — even when the world feels chaotic and...
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3 months ago
20 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
64 | How To Be The Last Tab Someone Has Open: Brand Voice Guides, Client Experience Copy, and Messaging That Sticks with Andrea Shah
There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide. Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforce your brand voice and create a seamless client experience. If you’ve ever struggled with writing...
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4 months ago
36 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
63 | An Advanced Conversation About Lead Generation (+ Why Your Freebies Aren't Working) with Samantha Burmeister
There are so many buzzwords in the online space, and "lead generation" is definitely one of them. Everyone says you need to grow your email list, create lead magnets, and optimize your landing pages—but how do you actually make it work? If you’ve ever launched a freebie, only to wonder “Where are the leads?”, this episode is for you! We’ll go beyond the basic advice and talk about what truly makes a lead magnet successful—from landing page copy to strategic call-to-actions. PS: You can grab S...
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4 months ago
32 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
62 | Pinterest Marketing in 2025: What's Working Now?
Are you still using Pinterest like it’s 2019—and wondering why your results aren’t what they used to be? Or maybe you’ve heard that Pinterest is a great tool for traffic and sales, but every time you try, it feels like you’re just throwing pins into the void. If that sounds familiar, this episode is for you. Today, I’m breaking down exactly what’s working on Pinterest in 2025—and what’s absolutely not worth your time anymore. From outdated strategies that could actually be hurting your reach ...
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4 months ago
51 minutes

The Kara Report | Online Marketing Tips and Candid Business Conversations
Ever gotten a DM saying, “We’d love to feature you in Forbes... for $250”? Or seen someone on the Today Show and wondered how they actually got there? In this episode, we’re talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle. I’m joined by PR expert Holly Mitten of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It’s not all glitz and glamour, an...