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The Journey Podcast
Jose Escalera & Emma Jackson
25 episodes
3 months ago
Co-hosts Emma Jackson and Jose Escalera explore what it takes to build a successful brand that launches your business to new heights. In the age of success stories, we’re here to remind you that it’s the journey that matters, not the destination. We interview entrepreneurs, experts, and thought leaders on how to connect with your audience, build a community, and succeed beyond your wildest dreams.
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Marketing
Business,
Entrepreneurship
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All content for The Journey Podcast is the property of Jose Escalera & Emma Jackson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Co-hosts Emma Jackson and Jose Escalera explore what it takes to build a successful brand that launches your business to new heights. In the age of success stories, we’re here to remind you that it’s the journey that matters, not the destination. We interview entrepreneurs, experts, and thought leaders on how to connect with your audience, build a community, and succeed beyond your wildest dreams.
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/25)
The Journey Podcast
Finding a Mentor in the Workplace | Ep. 27
In this episode, we sit down with the hosts of Ask Your Work Wife, a podcast for ambitious women who want to make the most of corporate America. In this episode, we walk through everything you need to know about finding a mentor in the workplace and how to leverage that mentorship for success. Holland and Vanessa give you the no bull guide to achieving your dreams. Hint: Step 1 is all about making clear goals for yourself. A dream is just a dream, but a goal can be achieved. #goalsetting #womeninbusiness #femaleempowerment #careerdevelopment
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1 year ago
36 minutes 24 seconds

The Journey Podcast
Reverse Engineering Success | Ep. 26
We hired a consultant to scale our business to 30 million dollars in the next 5 years. In this episode, we break down everything he taught us in our first consulting session and how you can do this for your business too. If you feel like there is something you’re missing to get you to that next level, watch this episode. We talk about intentionality and follow through, how to tell when you need accountability, and how to take your scary big goals and turn them into really straight forward next steps. #businessstrategy #entrepreneurship #businessgrowth 
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1 year ago
26 minutes 37 seconds

The Journey Podcast
The Keys to Longterm Success in the Tech Industry | Ep. 25
This week we sat down with Chris Howard of Softeq. A lifelong entrepreneur, he shares how he scaled his service based business from a solo venture out of his house to a global company with over 400 employees. Chris shares how he negotiated major contracts with companies like Disney in the early stages of his career and how his perspective towards leadership and business has changed over the years. It isn't often we get to speak with such a seasoned entrepreneur who has decades of experience working in software and hardware, an industry that has completely transformed throughout his career. He's not only adapted to the changing times, he made sure his company was at the forefront of that change. #businessmotivation #entrepreneurjourney
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1 year ago
26 minutes 19 seconds

The Journey Podcast
Elevating Your Networking Game | Ep. 24
In this Episode of The Journey Podcast, your co-hosts dive into their MASTER strategy for networking. Whether you're moving to a new city or wanting to tap into your current locale, this episode has major tips and tricks for making yourself known. They talk about diving deep, what it means to network with purpose, the necessity of being your own champion, and of course how to tell your story. #networking #businessstrategy #businesstips Timestamps: 3:59 - Diving Deep 5:50 - Network with Purpose 8:20 - Be Your Own Champion 12:20 - How to tell your story 14:05 - Goals and Interests Aligned 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/
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1 year ago
16 minutes 22 seconds

The Journey Podcast
Business Funding Mastermind: EVERYTHING you need to know | Ep. 21
All month long we've been diving into what it really takes to start a business, from finding your idea to building the business plan and hiring a great team. It's finally time to talk about the elephant in the room: money. How to find funding for your business is SO hard. In the episode we hold NOTHING back. If you've ever wondered how to start your own business with no money, this episode is for you. We dive into creative financing options like peer to peer loans, talk about how to make business credit cards work for you, and what funding options are best suited for you depending on your risk tolerance. #businessfinance #businessfunding #businessstrategy 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/
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1 year ago
22 minutes 19 seconds

The Journey Podcast
The Art of Authentic Branding | Ep. 22
A product is nothing without a brand. In this episode of The Journey Podcast, hosts Jose and Emma share what they've learned about how to develop a strong brand identity, the role branding strategy plays in marketing, and how the way you depict your brand directly connects to the audience you build. They discuss what it takes to build a brand that feels cohesive and authentic, how to avoid hopping on a bandwagon, and what makes Apple SO good at branding. They also walk you through their process for working with branding clients, and wrap things up by sharing how they came up with three separate brand identities for the product they're launching, Broki pomade. #branding #businessstrategy #brandidentity 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/ Timestamps: 1:36 How Jose branded his barbershop 7:41 Why Apple dominates branding 9:20 Apple Vision Pro 13:15 When the technology is ready before the consumer 15:59 Our process for rebranding 18:09 You KNOW what you like 20:48 The value of a cohesive brand 21:43 The Broki branding process
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1 year ago
29 minutes 8 seconds

The Journey Podcast
Scaling an Impact Driven Business | Ep. 20
This week we sat down with Elmer Muñoz, the founder of Liberté coffee to discuss the challenges of scaling a purpose-driven business. Elmer is a Guatemalan entrepreneur who has spent the last 5 years building a vertically integrated impact-driven specialty coffee company that uplifts small farmers and is changing the coffee landscape. In this episode, we dive into identifying your niche audience, building a plan for longterm success, and how Liberté is tackling the very real challenges that come with business growth. #businessgrowth #socialentrepreneurs #businessstrategy Time Stamps 1:40 - Elmer's Background 6:30 - Why Coffee? 11:34 - When making money isn't enough 14:07 - Seeing an Opportunity and making an impact 16:21 - Five Years in the making 18:34 - Purpose from the ground up 21:18 - Challenges in scaling a social enterprise 26:20 - Impact over profit 28:06 - Elmer's advice for scalability 33:34 - Knowing your strength 35:15 - Impact from Bean to Bag 37:27 - Value Proposition, growth plan 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/
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1 year ago
44 minutes 30 seconds

The Journey Podcast
Secret Sauce to Scaling | Ep. 23
In this episode we don't just talk the talk, we walk the walk. We're going behind the scenes to show you how we plan on scaling our pomade company, Broki. We discuss our go-to-market strategy including how we plan to launch our direct to consumer product line and Jose's plans for growing the wholesale side of the business. If you're wanting to. know how to scale your online business, this is the podcast for you. #businessstrategy #businesstips #entrepreneurjourney
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1 year ago
25 minutes 59 seconds

The Journey Podcast
The Ultimate Guide to Business Planning: How to Launch Your Dream Business | Ep. 19
Last episode, we talked about how to find a great business idea (and how sometimes, that idea finds you!). In this episode, we dive into the actual steps to start a business including using AI to write a business plan, when to hire a lawyer, how to figure out what business structure is right for you, and so much more. #businessplan #businessstrategy #startup Time Stamps: 1:33 How to use AI to build a business plan 6:00 When to get a lawyer 7:15 What structure is right to you? 10:08 How to find and evaluate a good business lawyer 13:00 Our insider tips for business planning 16:27 How much does a business lawyer or accountant cost? 19:05 Building your business tool belt 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/
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1 year ago
22 minutes 11 seconds

The Journey Podcast
How to Come Up With a Great Idea for a Successful Business | Ep. 18
Before you can get started with refining your team, building a story brand, or scaling your business, you have to come up with a great business idea first. In this episode, Jose and Emma dive into different methods they've used in real life to look for ideas and how they know a successful idea when they see one. If you've ever thought to yourself, "what kind of business should I start?" then this video is for you. #entrepreneurship #businessideas #businesstips Time Stamps 1:30 - Understanding your skill sets 5:03 - AVOID becoming the bottleneck 6:06 - How to turn your passion into DOLLARS 7:07 - Identifying pain points 9:22 - look at the competition 13:44 - Finding your niche 16:20 - Understanding which business model is right for you 21:41 - Understand What You Want 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/
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1 year ago
24 minutes 1 second

The Journey Podcast
The Future of Travel from Jet Quest founder Jonathan Lewis | Ep. 17
This week we sat down the founder of JetQuest, Jonathan Lewis. A Houston Native, he didn't have a passport until 21 when he landed a job at an international travel company. Little did he know a few years later he'd be running one of the fastest growing group travel startups in the country. We talk about how AI is going to impact the future of travel, the power of building a powerful brand and one major life hack: planning your life in decades. #travelbusiness #artificialintelligence #startupstories #entrepreneur Time stamps: 1:24: Jonathan's backstory 5:36 How travel changes your perspective 8:16 What inspired Jetquest 13:20 the rise before the fall, Covid 21:37 The next 10 years of Jetquest 23:27 Building an App 24:05 Virtual reality and the travel industry 29:53 The power of the Apple brand 42:02 Building a legacy 48:43 AI and the Travel Industry 📞 Book a Consult: https://link.theideafarm.net/widget/bookings/agency/quick-consult ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram: https://www.instagram.com/ideafarm.vm/
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1 year ago
57 minutes 19 seconds

The Journey Podcast
Unleashing your potential: The Power of a Growth Mindset | Ep. 16
The entrepreneurial mindset is a buzzy phrase, but what does it actually look like for real life entrepreneurs? In this episode, Emma and Jose break down the power of the entrepreneurial mindset including what skills it takes to be successful in business, their core motivations, and the reality of betting on yourself. Because when you are your own boss, you get to decide where to draw the line on dreams.
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1 year ago
17 minutes 51 seconds

The Journey Podcast
How to Build a High Growth Business | Ep. 15
This week we sat down with Kim Roxie, the founder and CEO of LAMIK Beauty. She shares her journey building a big time beauty brand from the ground up and what it took to land her in coveted spaces with investors, strategists, and other startup founders.Lamik has been featured on CBS Mornings and worn by the likes of Megan Markle and Tiffany Haddish. Kim’s mission is to give women of color access to safe, natural beauty products. Her journey has not been an easy one, but she is passionate about sharing what she’s learned along the way. “Brilliance is given out to everybody, but access isn’t.” Lamik Beauty https://lamikbeauty.com   / lamikbeauty   Connect with Kim https://www.instagram.com/thekimroxie...   / kimroxie   #breakingbarriers #femaleceo #womeninbusiness #lamikbeauty   📞 Book a Consult: https://link.theideafarm.net/widget/b... ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram:   / ideafarm.vm  
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1 year ago
53 minutes 6 seconds

The Journey Podcast
Master advertising and grow your brand with storytelling | Ep. 13
We unlock the secrets behind successful marketing campaigns in our latest video by dissecting Michael Cera's strategic collaboration with Cerave and Kanye West's spontaneous Super Bowl ad that sold out his website in hours. We discuss their digital marketing campaign examples and how their social media strategies have propelled these brands to success. Discover how storytelling can be the game-changer for your business as we provide practical tips on creating compelling marketing campaigns. Don't miss out on learning from the most successful marketing campaigns – watch now and elevate your advertising game! #superbowlcommercial #advertisingstrategy #socialmediastrategy 📞 Book a Consult: https://link.theideafarm.net/widget/b... ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram:   / ideafarm.vm  
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1 year ago
9 minutes 33 seconds

The Journey Podcast
What NO ONE tells you about hiring an employee for your business | Ep. 12
We dive into crucial topics such as when to hire your first employee, hiring independent contractors, and how to hire employees for a small business or startup. Our discussion covers essential aspects like budgeting for your new hire, whether they should be a full-time employee, part-time worker, or a contractor. We'll share practical advice we wish we had known on how to create a budget for your business as an entrepreneur, offering business start-up strategies for success. 📞 Book a Consult: https://link.theideafarm.net/widget/b... ✅ Join Our Email List: https://www.theideafarm.net/the-journey 👉 Follow Us On Instagram:   / ideafarm.vm    
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1 year ago
20 minutes 24 seconds

The Journey Podcast
Overcome Burnout and Find Your Drive Again
In this must-watch interview, join us and the incredible Akeel Bernard, Life Coach,  as we dive deep into the art of overcoming burnout and finding your drive again.  Discover the crucial steps to identify your stress stage, unravel the impact of your lifestyle and habits on stress levels, and unlock the key to aligning your work with your purpose. Akeel drops wisdom bombs on how to navigate toxic workplace environments, how to get more in tune with your body, and more, offering practical insights that'll transform your life. If you've been feeling burnout on the horizon (or honestly feel like you’re past the point of no return), this conversation is your roadmap to a revitalized, purpose-driven existence. Get ready to crush your goals and thrive in every aspect of your life!
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1 year ago
57 minutes 58 seconds

The Journey Podcast
Should you have a business partner?
Dive into the wild world of business partnerships with us in this juicy episode! We spill the tea on the good, the bad, and the downright ugly of partnering up in the entrepreneurial game. Wondering if a business partner is your ride-or-die? We've got the answers. Searching for your business soulmate? Let us guide you through the matchmaking process. We're also baring it all about what we wish we knew before going into business together, sharing the real-deal insights. Buckle up, hit that subscribe button, and get ready for a rollercoaster of wisdom on partnerships that's anything but vanilla!
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1 year ago
41 minutes 28 seconds

The Journey Podcast
Unleashing Your Unique Leadership Styled.
Do you want to succeed in a space not designed for you? We get it. In this episode of The Journey Podcast, we sit down with Juliet Garcia, a seasoned Property Manager for Central Square Commercial Properties in Houston. Juliet shares her unique journey into the commercial real estate world, a path marked by resilience and determination.  She talks about her unorthodox rise into the commercial real estate world. Listen as she recounts her experiences of standing up to people who didn’t take her seriously, and learn how to master the art of commanding authority in leadership when you come from a non-traditional background. This episode is a must-listen for anyone seeking inspiration and practical advice on overcoming adversity in professional settings. Tune in to hear Juliet's empowering story.
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1 year ago
1 hour 14 minutes 12 seconds

The Journey Podcast
Entrepreneurial Insights: Learning from Past Mistakes
Avoid making these business mistakes! Learn from seasoned entrepreneurs and co-hosts of The Journey Podcast Emma and Jose about what they did right, mistakes they made, and what they've learned about how to build a successful business.
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1 year ago
44 minutes 28 seconds

The Journey Podcast
Lead with Authenticity: Master the Skills
Join us for an insightful interview with the renowned author, educator, and entrepreneur, Dr. Qiana O’Leary! In this engaging discussion, we delve into the realms of educational leadership, organizational behavior, and effective communication skills.
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1 year ago
27 minutes 11 seconds

The Journey Podcast
Co-hosts Emma Jackson and Jose Escalera explore what it takes to build a successful brand that launches your business to new heights. In the age of success stories, we’re here to remind you that it’s the journey that matters, not the destination. We interview entrepreneurs, experts, and thought leaders on how to connect with your audience, build a community, and succeed beyond your wildest dreams.