Joey interviews Kevin on how he practices discipline in his life, and how that relates to running a successful business. Many times, the key to unlocking the next stage of our business is through personal development!
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Jonas Olson has been in the green industry for quite sometime. After exiting his lawn business for multi-millions of dollars, he started Pest Badger in 2020 where his company does over 10M/year.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Kevin and Joey talk about their experience at Equip Expo 2025!
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Join Bootcamp
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Kevin and Joey give an update from the Lawn Care Launch booth at Equip!
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Kevin and Joey discuss their favorite books to help propel your lawn business to the next level. We also talk a little about our trips to Equip next week! Come hang out with us at booth 42967 in the West Wing.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey sits down with David Bratton of Mallard Island Lawns. David had quite the career as a police officer for 27 years: from meeting many former presidents to working as an undercover cop and catching child predators. He is now retired and runs Mallard Island Lawns with his wife in Arkansas.
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Core aeration and overseeding is one of the best value-added services you can offer. Kevin gives us a run down on how it all works!
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Win In Life Meetup 2025 w/Cornell Mack
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey sits down with Cornell Mack. Mack's message is powerful: run your business like a top athlete trains, and keep God in the center of it!
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Win In Life Meetup 2025 w/Cornell Mack
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
Joey and Kevin talk about lawn pests, how they affect grass, and what to do about them.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey sits down with Jeremiah Jennings of Growing Green Landscapes to talk all things lawn care and business. Jeremiah is also the host of Growing Green Podcast. Be sure to give him a follow and check out his show.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey and Kevin talk a little current economics, then continue on their grass series discussion. This episode is all about weeds!
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey and Kevin discuss all types of grass diseases, how to identify them, and what to do about it. We also talk about how learning the science of nature can help you in your trade. You don't want to miss this one!
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Kory Ballard has been in the green industry for decades. He built his lawn care company, Perficut, to 20 Million + in annual revenue. After selling it in 2021, he now runs Ballard Inc, a company he started with his father in 1999. Ballard is a really unique product based company that builds innovative solutions for outdoor professionals.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Check Out Ballard's Website:
Follow Ballard on Instagram:
https://www.instagram.com/ballardproducts/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
This is part 1 of our series on understanding soil, grass, and proper care. Becoming an expert of your craft will help you charge premium prices, and will save you time on properties.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Join Our Lawn Care Bootcamp:
https://bootcamp.lawncarelaunch.com/home
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Steve Rice is the owner of Lawn Kings and Titan Turf Supply in California. Join us for this great conversation about artificial turf installation, how far its come as a technology over the years, and how you can get into providing it for your clients.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Lawn Care Bootcamp:
https://bootcamp.lawncarelaunch.com/home
Follow Lawn Kings on Instagram:
https://www.instagram.com/lawnkings/
Lawn Kings Website:
Titan Turf Supply Website:
https://www.titanturfsupply.com/
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Courtney Krstich and Peter Quan are the founders of the amazing new green industry CRM, Earthapro. Earthapro is built for small green industry businesses that want a high quality product at a fraction of the cost of other CRMs. If you own a small lawn care company and want to stay lean, then this episode is for you!
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
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Check out Earthapro: and use code EQUIP50 to save 50% on 1 year of the PRO subscription
Courtney's Cell:
434-806-1299
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey and Kevin discuss how to make your company more valuable and attractive to buyers.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey and Kevin sit down for a coaching call with Jordan Almond of Local Lawn Pros. Jordan is curious how he can budget, build systems, and deal with the challenges of being spread too thin wearing multiple hats.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
This week we discuss having excess cash in your business through running a highly profitable business.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/
Joey and Kevin discuss how to strengthen your company to handle economic downturns. They also discuss what causes a company to regress, and how to prevent it from happening.
Kevin Salters is a former GM of multiple million dollar lawn care companies. He has led lawn care teams of up to 300 people, and been a part of selling companies to TruGreen and Brightview. He is the owner of Root Development LLC in Connecticut.
Joey Coberly is the owner of The Landscaping Bookkeeper, a bookkeeping firm that helps green industry professionals understand their numbers. Joey holds a bachelors degree in Business Management, and has a 10 year background in securities investing.
______________________________________________________________________________________________________________
Schedule a 15 Minute Phone Call with The Landscaping Bookkeeper:
https://thelandscapingbookkeeper.com/
Join Lawn Care Launch:
https://lawncarelaunch.com/
Schedule a Free 30 Minute Coaching Call With Kevin
https://lawncarelaunch.com/free-call/