In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tune in to learn how to market to your employees effectively, why employee enrollment matters, and the actionable steps you can take to transform your organization from the inside out. Through engaging stories and valuable insights, Seth explains why treating work as voluntary can significantly change the dynamics within an organization. This episode is a must-listen for business leaders, marketers, communications, HR professionals, and anyone interested in understanding how to create an engaging and empowering workplace culture.

Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, with actionable insights that can enhance your organization's approach to marketing from the inside out.

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for leaders on: the power of diversity as a strategic advantage; the need for authenticity in both internal and external representations of the company culture; and how to effectively integrate DE&I into the company's core values.

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importance of personal branding and content strategy for both personal and corporate growth. You'll also gain valuable tips on effective content creation, cultivating community engagement, and encouraging employee advocacy within their organizations.

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the significance of being seen and heard in the professional space.

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle common risks involved, and a step-by-step process on how to implement and scale such programs.

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how.

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syndrome.

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work.

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michelle B. Griffin, shares how employees can build their personal brands, on LinkedIn.

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how.

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so.

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company.

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Studios, tells us how employees can get started and how the company brand can benefit.

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand can win as well.

HubSpot is not only a top CRM platform, but it's also a great brand with a strong community that's aligned around its values, company culture and people. This 'internal marketing case story' conversation with Christina Garnett gives us a peek inside HubSpot, to learn how it engages and empowers its employees as part of its brand community. **Production Note: We apologize for the intermittent audio static between 4:25 and 15:51 of the recording.**

This is another great 'case story' about a company that's doing internal marketing to its employees right. Looking for inspiration for some great internal marketing ideas for your company? Hudl's senior manager of corp. comm, Haleigh Brouilette, shares how Hudl is doing it.

As the top B2B social media community, your company needs to have a presence on LinkedIn; and a company page is a great way to start and build a strong presence there. But what does it take to build a great company page? Michelle J. Raymond, LinkedIn B2B Strategist and Founder of Good Trading Co, breaks it down for us.

As a marketer, do you feel more like an 'order taker' in the company? Or, do you struggle with being seen as having a key strategic role in the business? Stacey Danheiser shares how you can find out if your marketing function has an alignment problem with internal stakeholders, and how to fix it.