In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
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In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
Perception vs. Reality: Uncovering Consumer Behavior and Tech Strategies through Insurance Literacy
The Insurbreak Podcast - Insurance Insights
22 minutes
2 years ago
Perception vs. Reality: Uncovering Consumer Behavior and Tech Strategies through Insurance Literacy
Marissa Petriano, is the Head of Strategic Initiatives at Remark America. Bringing her diverse, consumer-focused experiences to insurance, Marisa has been working with insurers and carriers on digitalization, the adoption of new technologies and multichannel strategies. Marisa explores the results of Remark's Global Consumer Study, the largest survey of insurance consumers aimed to understand consumer behaviour and preferences. The study involve over 10,000 consumers across 17 countries...
The Insurbreak Podcast - Insurance Insights
In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
