In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
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In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
Customer experiences that make or break your insurance business
The Insurbreak Podcast - Insurance Insights
19 minutes
3 years ago
Customer experiences that make or break your insurance business
Jeff Roe has been CEO at Premera Blue Cross for 24 years. Prior to Premera Blue Cross, Jeff served as a president at Safeco, then served as president and CEO of LifeWise health plan of Washington. Premier Blue Cross is the largest health plan insurance provider in the pacific northwest, serving more than two million people. How did Jeff Roe turn around a business unit that was bleeding money to a profitable division at Premera Blue Cross. Which key processes and tech improvement allowed ...
The Insurbreak Podcast - Insurance Insights
In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
