In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
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In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
“Ask once remember always” - Build a consistent personalized customer experience
The Insurbreak Podcast - Insurance Insights
27 minutes
2 years ago
“Ask once remember always” - Build a consistent personalized customer experience
Brian Poppe worked for Lincoln Financial Group for a period of time and then came over to Mutual of Omaha a little more than 13 years ago. From pricing and product development at Lincoln Insurance, he worked his way up in risk management at Mutual of Ohama. Brian also created and led the innovation practice for a couple of years, led one of the PNLs, worked on tech modernization, a bridge between business and IT strategy. He is now Chief Data officer - we can say he’s exempt in th...
The Insurbreak Podcast - Insurance Insights
In this last episode of the InsurBreak Podcast, discover major key takeaways from Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide! Challenges Addressed: Customer acquisition and retention tackled with AI and digital tools.Nationwide's Marketing Magic: Data-driven segmentation for tailored messages to the right audience.Innovation Insights: Telematics programs, smart home offerings, and the leap into independent agent models.Consumer-Agent Dynamics: Unveiling surprising g...
