In this episode, Daniel sits down with Mathew Passy, co-founder of Custom Podcast Solutions, creator of Conntap, and enterprise support and sales for Libsyn Pro.
Daniel and Mathew dive deep into the world of content creation, specifically why podcasting is crucial for creators, in addition to visual platforms like YouTube and TikTok.
Mathew emphasizes the importance of audio-only content for situations where screens aren't viable (e.g., driving, working out, doing dishes) and discusses tools like Repurpose.io that automate the process of converting video content to audio for podcast platforms. They also highlight the necessity of clear intros and outros for audio versions of video content, treating the podcast audience with respect and guiding them.
Show Notes:
(0:00) - Welcome to The Instagram Stories podcast with host Daniel Hill.
(0:45) - Adam Mosseri (Head of Instagram) introduces "Restyle," an AI tool for video editing, enabling changes to context (beach, snow), person's style (marble, porcelain), and color.
(2:20) - Mathew Passy introduces himself as the co-founder of Custom Podcast Solutions (recording, mobile recording, live streaming, studio design/installation), creator of Conntap, and enterprise support/sales for Libsyn Pro.
(3:45) - Discussion on the intimidation of podcasting for content creators focused on other platforms and the importance of "putting yourself where people are".
(4:55) - Tools for automating content repurposing from video to audio, including Repurpose.io.
(6:50) - The importance of including intros and outros when repurposing video content for audio podcasts, to guide the listener.
(7:50) - How podcasting works: Explained through the RSS feed (Real Simple Syndication) and how it enables a direct, unremovable relationship with the audience, contrasting it with social media platform dependency.
(10:00) - Mathew's origin story in podcasting, starting with a New Jersey radio station in 2008, followed by Wall Street Journal Radio, and founding The Podcast Consultant business.
(15:00) - Custom Podcast Solutions' services for designing and installing custom audio/video studios for home and corporate clients, including unique solutions like a "rolling studio" and setups for "social selling" or a "home shopping network".
(18:50) - Introduction to Contap (formerly Podcast Beacons): NFC-enabled devices (wristbands, key fobs, QR codes) for "dynamic microcasting." These allow owners to program a link page or use a "redirect" feature to send people directly to specific content, and the links can be changed dynamically.
(21:00) - The concept of using Conntapfor super fan engagement and tracking, with ideas like NFC-enabled guitar picks for musicians.
(22:50) - Where to find Mathew Passy online, plus Custom Podcast Solutions, and Conntap
(23:10) - Daniel's outro, encouraging listeners to check out the show notes for links and to follow his other show, The Instagram Stories, and his new email newsletter.
Find Mathew Passy online:
Instagram: @mathewpassy
Custom Podcast Solutions: https://custompodcastsolutions.com/
Conntap - https://conntap.com/
Find Daniel:
Instagram: @danielhillmedia
Podcast: The Instagram Stories - Social Media News
Newsletter: https://subscribepage.io/danielhillmedia
Heston Roberts is a 20-year I.T. professional in Web Development who credits MySpace for his introduction and passion for social media. Today, as co-host of The Social Roundtable live YouTube series, as well as Founder and President of social media marketing agency Social Varsity, he stands as a prominent figure in the chat marketing and chatbot industry, growing his presence as a social media innovator. Heston is known to create customized automated solutions for Instagram, WhatsApp, Facebook Messenger and others to provide small businesses and personal brands new ways to "work smarter, not harder".
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The interview features Heston Roberts from Social Varsity. The main focus is on DM (Direct Message) automation, particularly using the tool ManyChat, primarily on Instagram but also touching on its applications for Facebook Messenger, WhatsApp, Threads, and TikTok. Heston explains how DM automation works, often triggered by users commenting specific keywords on posts or stories, allowing creators and businesses to deliver links or information directly to the user's inbox.
This method is presented as more effective than directing users to a link in bio, as it meets users where they are and keeps engagement within the platform. He discusses the benefits, such as increased engagement which signals a relationship to the platform's algorithm, potentially increasing content reach.We also cover the rules and best practices associated with DM automation to avoid being flagged for spam by platforms like Instagram.
Key points include not sending DMs immediately upon someone following, and prompting users with a question first before sending a link when the automation is triggered by a post comment (to confirm intent).
Heston warns against setting up automations that trigger for any comment on a post, as this is often perceived negatively by users. He also notes potential issues with automated comment replies, especially for accounts with large followings, as a high volume can look suspicious to the algorithm.
(00:00) Overview of Interview
(01:03) Welcome to the Instagram Stories Podcast
(03:08) Deep Dive into ManyChat
(05:48) Exploring Automation on Different Platforms
(07:44) Engagement Strategies and Best Practices
(19:48) Morning Routine and Thread Scheduling
(20:35) Exploring Threads and Desktop Version
(23:29) The Social Roundtable Show
(25:35) Transition to YouTube and Challenges
Find Heston online at:
Web: Social-Varsity.com
YouTube: @SocialVarsity
Instagram: @social.varsity
Threads: @social.varsity
Find Daniel on:
Instagram: @danielhillmedia
TikTok: @danielhillmedia
Threads: @danielhillmedia
Thanks for watching!
Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.
In this episode, host Daniel and Kirsti Lang, content marketer at Buffer, explore data-driven Instagram strategies, focusing on content types, reach, engagement, and optimal posting times.
**Show Highlights:**
Introduction to Kirsti Lang (0:00-1:30): Kirsti introduces herself as a content marketer at Buffer, specializing in social media, productivity, and career growth.
Buffer's Data-Driven Approach (1:30-4:00): Kirsti explains Buffer's data-driven approach to understanding social media algorithms and helping users make informed content decisions.
Best Time to Post - Debunking the Myths (4:00-7:00): Daniel and Kirsti discuss common misconceptions about the "best time to post" and how Buffer's research offers a new perspective.
Reels vs. Carousels: The Reach vs. Engagement Dilemma (7:00-16:00): Kirsti reveals Buffer's findings that Reels offer the highest reach, while Carousels drive the most engagement (12% more than Reels, 114% more than single image posts).
Best Time to Post - The Data Revealed (16:00-24:00): Kirsti shares the best Instagram posting times (generally 3 PM-6 PM in the audience's time zone, specific times provided for each day), emphasizing their universal applicability.
Weekends vs. Weekdays - Is it Worth Posting? (24:00-28:00): Kirsti advises prioritizing weekdays (especially Monday and Friday) for posting over weekends due to higher reach.
The Importance of Content Quality (28:00-31:00): Kirsti stresses that high-quality content, including engaging hooks and authentic visuals, is crucial for success, even with optimal posting times.
Following Kirsti and Buffer (31:00-33:00): Kirsti shares her social media handles and encourages listeners to explore the Buffer blog.
Kirsti's Content Creation Setup (33:00-44:00): Kirsti describes her workspace and the simple tech she uses for video creation (Shure MV7 microphone, phone, budget tripod).
Video Editing Tools and Process (44:00-47:00): Kirsti discusses her end-to-end video editing process using CapCut and her plans to explore more advanced tools.
Find Kirsti online at:
Instagram: @itsmekirsti
Buffer: Blog
Read all the articles discussed in the episode:
Data Shows Instagram Reels are Best For Reach — But Not Engagement
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out
Find me on Instagram: @danielhillmedia
Find me on TikTok: @danielhillmedia
Thanks for watching!
Jen Lehner is a digital marketing strategist, online course creator, and adjunct professor of digital marketing at Notre Dame College and Cleveland State University, founder of Jen Lehner Media, LLC, The Front Row and The Front Row Entrepreneur podcast. She is completely obsessed with sharing the wonders of digital marketing and online entrepreneurship with others.
You can find Jen online at:
The Front Row Flash Briefing: Amazon Alexa
Facebook: https://www.facebook.com/thejenlehner/
Instagram: https://www.instagram.com/jen_lehner
YouTube: https://www.youtube.com/@Jenlehnermedia
(0:00) Intro: Host Daniel Hill welcomes listeners.
(1:00) Reels Trial Feature: Instagram's new feature lets users test reels for 24 hours before posting.
(4:00) Slow Time For Social Media News: The episode will recap 2024's social media highlights and predictions for 2025.
(5:00) Guest Jen Lenher: Digital marketing and systems strategist, host of The Front Row Entrepreneur.
(7:00) Favorite Moment of 2024: Jen: Australia's age limits on social media platforms. Daniel: The Timothy Chalamet look-alike contest promoted via flyers.
(15:00) Favorite New Instagram Feature: Jen: Collaborative posts. Daniel: Reels Trial and Broadcast Channels.
(18:00) Favorite New Tech: Jen: Ray-Ban smart glasses. Daniel: Orion glasses.
(26:00) Best TikTok Trend: Both: "Very mindful, very demure." Daniel: The "I’m looking for a man in finance" audio clip.
(30:00) Biggest Social Media Fail of 2024: Jen: X (formerly Twitter). Daniel: Lack of data security and managing multiple platforms.
(39:00) Favorite Social Media Account: Jen: Alli K Miller on Instagram and @shop.aif on TikTok. Daniel: Subway Takes and Beyond Meat on Threads. Both: Nutter Butter's viral TikTok campaign.
(48:00) Predictions for Social Media in 2025: Jen: Rise of organic content and community platforms, AI integration. Daniel: Creator burnout, YouTube Shorts growth, AI streamlining content.
(54:00) Predictions for Tech in 2025: Jen: Agentic AI, wearables, health monitoring devices. Daniel: AI integration for task management (booking, purchasing).
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This week on the Instagram Stories Podcast, five-time best-selling author Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies, joins the show to share her expertise on Instagram marketing. Corey explains how she became a successful author and why Instagram is the perfect platform for businesses of all sizes, even considering the rise of TikTok, YouTube Shorts, and Threads.
During the conversation, Corey shares insights on using Instagram's features to connect with audiences:
○ She emphasizes the importance of using Reels and Carousels.
○ She suggests creating TikToks specifically for that platform and repurposing the content without the TikTok logo for Instagram Reels. About Corey Walker:
Corey is the 5-time bestselling co-author of Instagram for Dummies, and Instagram for Business for Dummies. She is also a social media marketing agency owner in El Dorado Hills, California. Corey works with service based businesses to get more leads and sales through social media and email marketing by helping them get over the hump of posting on social media - whether they're held back by fear, time, or energy, her strategies get businesses on the right track of posting regularly.
Episode Highlights:
(00:01:32) Recent Instagram update from Adam Mosseri about DM inbox improvements, including request filtering and easier access to story replies.
(00:03:32) How Corey became an author. Corey explains how she started writing "For Dummies" books after her friend and co-author, Eric Butow, needed an Instagram expert.
(00:06:03) Planning content in advance. Corey shares her content strategy for businesses: planning in advance (ideally once a month), creating content pillars (3-5 topics to consistently discuss), and dedicating time for content creation.
(00:07:13) What to avoid doing on social media. Corey discusses social media mistakes businesses should avoid, such as not planning content, ignoring the target audience, using stock photos, and neglecting video content.
(00:08:06) Different approaches for short-form video platforms. Corey advises creating content specifically for each short-form video platform, like TikTok, YouTube Shorts, and Instagram Reels, while keeping the target audience in mind.
(00:09:22) Current and future trends in social media marketing, including the continuing importance of Reels and Carousels, a shift toward authenticity rather than curated content, using Instagram’s built-in tools (because Instagram favors content created this way), and the rising importance of micro-influencers.
(00:11:46) Helping service-based businesses develop content calendars and strategies, identify their target audience's pain points, and utilize the “Instagram Funnel” (Reels, feed posts, Stories, and live videos) to guide potential customers.
(00:13:11) Corey’s new book and free course. December 5th is release date of the new Instagram for Business for Dummies, Third Edition, and her free 5-day email course called “Social Sprint: 5 Days to More Clients” is available now.
(00:16:32) Corey’s volunteer work. Corey shares information about her volunteer work at a cat shelter, where she socializes cats to prepare them for adoption.
Follow Corey:
Website: https://themarketingspecialist.com
Instagram: https://instagram.com/coreycwalker
LinkedIn: https://linkedin.com/in/coreycwalker
Social Sprint: 5 Days to More Clients (FREE!)
Instagram for Business for Dummies, 3rd edition (Amazon)
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In this episode, marketing guru Nycole Hampton shares insider tips on everything from identifying potential brand partners to crafting compelling outreach emails. Discover strategies for standing out in a crowded market and building lasting relationships that turn opportunities into deals.
Whether you're a seasoned influencer or just starting out, Nycole's insights will empower you to succeed in the ever-evolving world of influencer marketing!
Nycole Hampton is a marketing expert with 19 years of experience in the industry and 13 years of leadership experience. She has worked on brand teams for global agencies, focusing on influencer marketing and
social media.
She is also an adjunct professor who teaches influencer and social media marketing. In this episode, Nycole answers listener questions about influencer marketing and shares practical tips for success. The episode covers topics like:
● How to identify potential brand partners:
Nycole advises creating two lists - a "realistic list" of brands you already use and a "dream list" of brands you aspire to work with.
● How to write effective outreach emails: She emphasizes the importance of personalization, highlighting your relationship with the brand, and offering creative ideas for potential campaigns.
● How to follow up with brands: Nycole suggests using seasonal moments as opportunities to re-engage and recommends offering value by sharing your recent successes or asking for feedback.
● How to price your services in a changing
market: She encourages influencers to understand their value and build a case for their pricing, considering additional deliverables or collaborative approaches to address potential engagement concerns.
Nycole is a seasoned brand marketing leader with nearly two decades of experience in marketing and brand strategy, including thirteen years in leadership roles. Throughout her career, Nycole has cultivated a broad range of marketing expertise, overseeing brand marketing initiatives,
including social media, influencer marketing, content production, integrated marketing and community engagement.
At her core, Nycole is a builder—of brands, in-house teams, global agency practices, marketing philosophies, content engines for owned, paid, and earned channels, full-funnel integrated campaigns, and more. Her passion is
driven by identifying opportunities to evolve, collaborate, challenge the status quo, and drive meaningful impact. Nycole specializes in leveraging brand and growth marketing tactics and content strategies to
meet customers where they are in their nonlinear journey.
Throughout her career, Nycole has worked with clients and strategic partners such as ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.
With her extensive background in brand and
integrated marketing and early entry into both social media and influencer marketing, Nycole is excited to continue navigating the ever-changing marketing landscape. She enjoys leveraging her experience to educate and inspire the next generation of marketers, serving as an active mentor and speaking at industry events.
Nycole received her Bachelor of Arts degree in Psychology and Sociology from Bowling Green State University.
Nycole and her dog ChaCha call Los Angeles, CA home. You can find her on LinkedIn and Threads.
[1:45-3:50] Identifying Potential Brand Partners & Crafting Outreach Emails
[3:50 - 6:40] Standing Out from the Crowd and Viewing Ideas as Opportunities
[6:40-9:35] Following Up with Brands and Offering Value Beyond Initial Pitches
[9:35-11:10] Pricing Strategies and Demonstrating Your Value to Brands
[12:45-17:25] Bonus Conversation: The Pressure to Appear "Professional" in Video Content
Enjoy the episode!
In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting.
We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand out in a crowded market.
Chelsea also offers practical tips on improving your copywriting skills and ensuring your message resonates with your audience. Towards the end, Chelsea talks about her involvement with a local Little League's social media and the impact she has made. About Chelsea Bradley: Chelsea is a social media strategist and consultant who emphasizes the importance of community and a solid social foundation. Her approach to business and live is to lead authentically, solve problems, connect and make a difference. She has worked with 150+ brands and 25+ agencies for over 15 years and spends her free time at Little League, San Diego Padres games or on her boat on the Pacific photographic sharks, dolphins and whales.
Episode Highlights:
(1:26) Effective copywriting, encompassing captions and emails, aims to capture attention and convey messages succinctly, informatively, and occasionally with humor. (7:15) Differentiating oneself in a competitive market necessitates pinpointing and communicating unique qualities through copywriting. (7:54) This may involve specializing in a niche area or emphasizing a distinct selling point.
(12:26) A technique for discovering a unique voice and key messages is to engage in free writing without focusing on formatting. This process can help uncover authentic expression and messaging. (13:07) Every post should have a clear and deliberate purpose. Be it promoting a product, sharing an experience, or simply taking a break, the message should resonate with the intended audience.
Follow Chelsea online:
Instagram: https://instagram.com/chelsearhane
Twitter: https://twitter.com/chelsearhane
LinkedIn: https://linkedin.com/in/chelsearhane
The Salty Shell Newsletter: TheSaltyShell.news
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In this episode of the Instagram Stories Podcast, I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool. Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post App's users. Smart Post App is a versatile platform that simplifies social media management for users. Available across iOS, Android, and the web, it streamlines the process of creating and scheduling content. Users can compose their posts within the app and seamlessly share them across multiple social media platforms. By allowing content creation at users’ convenience and strategic posting during peak engagement times, Smart Post App enhances productivity and audience interaction. In this interview, we discuss the origins of SmartPost App, its unique advantages compared to competitors like Buffer and Hootsuite, and how it helps users manage and schedule their social media posts effectively. Joey also talks about recent and upcoming features including image editing, AI integration, and YouTube Shorts support. Additionally, Joey shares his passion for drag racing and how technology intersects with this hobby.
Find Out More About Joey and the Smart Post App:
Smart Post App - https://smartpostapp.com/
Smart Post App Medium - https://medium.com/@smartpostapp
Instagram - https://www.instagram.com/smart_post_app
YouTube - https://www.youtube.com/user/pyraego
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Want more content like this? Check out my Social Media News Podcast - The Instagram Stories
In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.
Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro.
He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer.
Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider.
Quotes from this interview: "If you're passionate about something and you create content over time, you can create opportunities." "What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content." On Threads: "You get those early adoptive benefits, but also you can fail early in some cases." "As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that." "I think most brands should be creator-first and think about those relationships." Follow Lindsey:
Threads: https://www.threads.net/@lindseygamble_ LinkedIn: https://www.linkedin.com/in/lindsey-gamble/
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Want more content like this? Check out my Social Media News Podcast - The Instagram Stories
Cyndi Zaweski is an award-winning journalist and content strategist here to help you tell better stories. Her StoryCraft marketing framework gives founders a cohesive strategy to share their passions and expertise, using their story as the throughline between what they love and who they serve. She writes about the intersection of business growth and personal growth to inspire storytelling ideas in her community of more than 80,000 people online.
In this episode, Cyndi Zaweski, owner of StoryCraft with Cyndi, dives deep into the art of storytelling for solopreneurs and brands. Cyndi discusses the importance of storytelling beyond just answering why a business was started. She explains how a brand’s story is its personality and can be used to connect with the audience, make content engaging, and drive home a brand's mission.
Cyndi shares practical tips on finding and crafting your own story by looking at your life experiences and the common struggles you’ve faced. She emphasizes that every story needs tension or conflict to be compelling, using examples like her journey from being an uncomfortable news anchor to becoming confident on camera through consistent practice on Instagram Stories.
The episode also explores how individuals can position themselves as authorities without traditional credentials, by associating with experts and packaging valuable information effectively. Cyndi’s approach provides hope for aspiring content creators and entrepreneurs, showing that expertise is not just about having a degree but about experience and adding value.
Listeners will walk away with actionable insights on how to reframe their personal struggles into inspirational stories, and how to use these stories to build a strong, relatable brand presence. The conversation highlights the significance of consistency, vulnerability, and the willingness to learn and evolve in the process of storytelling.
Find Cyndi online at:
Website: www.cyndizaweski.com
Newsletter: www.cyndizaweski.com/newsletter
Short-Form Storytelling Course Waitlist: www.cyndizaweski.com/storytelling-course
Instagram: https://www.instagram.com/cyndizaweski/
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Want more content like this? Check out my Social Media News Podcast - The Instagram Stories
In this episode, we chat with Kristen Bousquet, a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through "Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media". We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space. Kristen's passion for animal rescue also shines through as she discusses her experience fostering dogs and her commitment to making a difference in the lives of animals. Whether you're a seasoned creator or just starting out, this episode is packed with practical advice and inspiration to help you take your content creation journey to the next level. Don't miss it! Timestamps: [00:00] Introduction to Kristen Bousquet [02:15] The origin of Kristen's membership community [08:30] Overview of the Social Scoop podcast [12:45] When to start monetizing your content [17:00] The "anti-pitch" method explained [30:00] Defining your unique value proposition [41:20] Applying the anti-pitch method to podcasting [45:30] Kristen's involvement in animal rescue and fostering dogs Links:
Thank you for listening!
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Want more content like this? Check out my Social Media News Podcast - The Instagram Stories
In this episode, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is ranked the top IG expert by ChatGPT and is a sought-after, international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.
In This Episode We Discuss:
Key Takeaways:
Follow Jenn online :
Instagram: Jenn Herman
Membership Program: Profit Your Profile
Website: Jenn's Trends
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Want more content like this? Check out my Social Media News Podcast - The Instagram Stories
Amanda Marochko is a Staff Product Manager at Buffer, responsible for maintaining and expanding Buffer's core product offering through channels and integrations. Prior to Buffer, she was the International Growth Lead (EMEA) at Shopify. Outside of work, she runs a non-profit for women in tech. She is originally from Ottawa, Canada and currently based in Amsterdam, The Netherlands.
In today's episode, we talk about Buffer - how social media managers and content creators can use it - plus the recent Threads integration Buffer just launched.
Follow Amanda's journey online using the follow links:
Twitter - https://twitter.com/Marochko
Threads - https://www.threads.net/@marochko
Instagram - https://www.instagram.com/marochko
Find Amanda (and the rest of the Buffer team) at Buffer.com
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News Podcast - The Instagram Stories
Stephen Johnson is a Staff Writer for Lifehacker where he covers pop culture, including two weekly columns “The Out of Touch Adults’ Guide to Kid Culture” and “What People are Getting Wrong this Week.”
Find Stephen at Lifehacker.com
Leave a Review: Apple Podcasts
Follow Me on Instagram: @danielhillmedia
News Podcast - The Instagram Stories
Show Notes:
Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Planet Money and quoted in outlets such as in The Washington Post, Business Insider and Ad Age. And every week, she writes a newsletter for 25K+ marketers and creators called ICYMI (In Case You Missed It) to keep everyone up to speed.
Follow Lia:
ICYMI Newsletter (Substack)
News Podcast - The Instagram Stories
Leave a Review: Apple Podcasts
Follow Me on Instagram: @danielhillmedia
Taylor Lorenz is a technology journalist in Los Angeles, CA and author of the new book Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet.
She has written for The New York Times, The Washington Post, The Atlantic, the Daily Beast, and many other publications. She is currently a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. Lorenz was named to Fortune’s 40 Under 40 list of leaders in Media and Entertainment. Adweek included her in their Young Influentials Who Are Shaping Media, Marketing and Tech listing, stating that Lorenz “contextualizes the internet as we live it.” Town & Country named her to their New Creative Vanguards list of a rising generation of creatives, calling her “The Bob Woodward of the TikTok generation.” In 2023, Lorenz was named tech and media influencer of the year by the World Influencers & Bloggers Association.
In this interview, Taylor talks about her new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet - and we discussed:
Taylor's goals in writing Extremely Online
The most fun part of the book to write (and my favorite parts to read)
How she deals with the negativity she receives for her writing and social posts
What Taylor thinks will be the biggest trend for online culture 2024
Her thoughts on AI and the impact it will have) on internet culture
What Taylor thinks it would take to make online culture fun again
Listen to the Daily Show: The Instagram Stories
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Do you struggle with hashtags or you're never sure what to post? If so, you're going to like this episode. Slay.so is all about hashtags, post ideas, keyword-optimized captions, and insights, using AI.
Matthew Pierce cofounded Slay.so (previously known as Hashtag Slayer) with his wife Danica. The husband and wife team have been helping influencers and entrepreneurs take the stress out of Instagram hashtags since 2021, and have recently expanded their platform to help creators tackle content creation and social strategy, too.
Slay.so combines AI tools with Instagram data to help you save time and be more creative than you would otherwise.
You can find Slay.so on Instagram @getslay.so and get a free 10 day trial.
Listen to the Daily Show: The Instagram Stories
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Are you ready to start monetizing your social media accounts? Regardless of what platform you spend the most time on, you're going to like this episode. Adrian, CEO and co-founder of BILI (BecauseILoveIt.com), is a seasoned leader in advertising, media, and technology. With a proven track record in revenue growth and high-performance culture, he's excelled as a board member, speaker, and volunteer. Adrian's diverse experience spans tech, media, advertising, and business development, honed in both startups and corporations. His role at BILI underscores his dynamic leadership.
For brands, BILI combines the performance base model with brand awareness. For Influencers, BILI gives them an easy way to monetize their social content across any and all social media platforms. Sign Up for BILI and get a $100 Credit!
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Sarah Frier is the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award. She also runs coverage of the world's biggest technology companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television.
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Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io – an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.
When you work hard to create a video – whether you start creating it in the TikTok app or in the Instagram app – you want as many people as possible to see it. You should be posting it everywhere you can, and it should be automated. Repurpose.io does this for you.
In this episode, we talk about how to use Repurpose.io for cross-posting Reels, TikToks, YouTube Shorts, and more.
Sign up for a free 14 day trial of Repurpose.io and follow Hani’s journey from the links below:
Facebook: https://facebook.com/hanimourra
Facebook Page: http://facebook.com/repurpose.io.page/
Instagram: https://instagram.com/hanimourra
Twitter: https://twitter.com/hanimourra
Linkedin: https://www.linkedin.com/in/hanimourra/
Other Important Information about the Show:
The Instagram Stories is sponsored by Hashtag Slayer!
Register at HashtagSlayer.com and use code IGStories for a free month.
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