In this episode, I chat with @KristenBousquet a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate’s goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through " Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media". We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space.

The Threads team rolls out support for direct podcast linking, the Edits team adds lip sync, reverse, and bulk caption editing, the Instagram team improves analytics in the Professional Dashboard with a monthly recap, the Head of Instagram talks about scheduling trial Reels, Diego from the Buffer team talks about the importance of replying to comments and announces a new tool in Buffer to help you manage comments for free. After all that, Rene Ritchie from the YouTube team busts the myth about keeping your videos private for 24 to 48 hours before making them public.

The Head of Instagram, Adam Mosseri, answers questions like "what's a remix on Instagram", and "are hashtags still a thing?" Plus we get into content recommendations and how it works for meme and aggregator accounts.

The YouTube team has rolled out the ability to live-stream horizontally and vertically at the same time, plus Lauren from the YouTube team explains how organic reach will not be impacted by advertising. Also the Motion Picture Association writes Meta a "cease and desist" letter for using the term "PG-13", and the Head of Instagram gives 5 tips for how to increase reach.

Instagram's added the ability to let your compare your account's metrics to 10 other accounts, because mental health isn't really that important. Also the Head of Instagram answers some questions and I ask kindly if you could please leave a review of the show because having a podcast is sometimes like shouting into the void.

The YouTube Chief Product Officer, Johanna, stops by to share what the team has been working on - the most exciting thing, in my opinion, is high resolution thumbnails! The Head of Instagram explains how to maximize reach, and walks through a new feature where you can select the content you're interested in for Reels. Then the Threads team shares some updates on how to better manage the replies you see through approvals.

Threads announces ghosts posts - like Stories but for Threads! I share some creative ideas on how to use them. The YouTube team has a new partnership with Adobe for video editing, and the YouTube team shares that viewers can now hide end screens. After the news, we get into some Q&A from the Head of Instagram, Adam Mosseri.

Instagram has announced the ability to find videos you have watched before - now available! The Head of Instagram explains. Additionally Amanda Marochko from the Buffer team stops by to talk about Buffer and social strategy, especially on Threads.

YouTube is rolling out a ton of new features, including AI Studio, Likeness Detection, plus new features for YouTube Live. Additionally Rene Ritchie from the YouTube Creator Insider Team explains how to sort YouTube comments by newest as the default, and the Head of Instagram, Adam Mosseri explains how turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.

Today the Head of Instagram explains the new navigation flow of the app, plus how to turn off notifications for comments and likes, how to turn off like counts, and how to turn off comments.

Today on the show, I share some insights from what I learned spending the day with AnthPo, and some AI news about ChatGPT maker OpenAI.

Have you ever uploaded a video to YouTube but then you realized it needed fixing? Now you can write corrections in the text box of the YouTube description. Additionally the YouTube Creator Insider team has some updates around voice memos and courses. Also the Head of Instagram, Adam Mosseri, explains how Instagram will only show content that's PG-13 to teens, and Threads gets group chats.

The Head of Instagram, Adam Mosseri, announces Instagram is working on a TV app because they've seen the success YouTube has had. (That's a nice way to say Instagram is jealous that people can watch YouTube on their TVs.) Also Instagram has a blog post all about Notes, and we do a Q&A session from Adam Mosseri's weekly Ask Me Anything.

Today on the show, the YouTube Creator Insider team gets deep on some new features, including A/B thumbnails, media kits, and expand with AI. Additionally the Head of Instagram announces translations for Reels in English, Spanish, Portuguese, and Hindi, plus the Edits team has some new features including sound effects and a media kit (just like YouTube!)

Today on the show, Adam Mosseri, the Head of Instagram, explains that Stories are not going away, and neither is follower count. He also states that scheduling Stories is not a feature on their roadmap but I explain how to do it for free using Meta tools that are publicly available. Additionally we talk about why Instagram shows your carousel to someone more than once, and how to use that to your advantage.

Today on the show the Head of Instagram explains how they keep teens safe on the platform. However I think we all know that once you hit 3 billion monthly active users, you need to figure out how to get to 4 billion, and teens who don't have Instagram are the perfect potential audience. Also Sarah Wynn Williams, former Director of Policy at Facebook, explains how Meta targets ads to vulnerable teens and it's disgusting. Additionally Ashley Coffey and I get into this week's AI news, including social media apps with feeds that are 100% AI.

Do you ever feel like Instagram is listening to you through your microphone? Well, according to the Head of Instagram, Adam Mosseri, Instagram is NOT listening to you. He explains what might be causing the specific ads you're seeing, and explains a new test they're doing on the Instagram app. Also the YouTube team shares what they're working on, including auto-dubbing and lip syncing for videos into other languages.

Today on the show, the Head of Instagram, Adam Mosseri, explains how the Instagram algorithm works in under one minute, how to get captions on Stories, why they rolled out horizontal Reels, why the Instagram iPad app opens to Reels, and a lot more.

Today's episode features a clip from the Head of Instagram, Adam Mosseri, about how they've hit 3 billion monthly active users, and explaining how they're rolling out controls to allow you to determine what topics you see content about. Additionally, the YouTube team has some updates, including the ability to turn a live-stream into a Short, and an explanation of what terms you can say on YouTube.

Today's episode features the Head of Instagram, Adam Mosseri, answering questions about why there are links only in Stories and not in captions or Reels, plus he explains how Stories can impact Reach. Additionally we hear from the CEO of YouTube, Neal Mohan, on how the platform will treat AI generated content - and how creators should think about it.