In the face of donation decline, sustaining and growing non-profit organizations requires strategic approaches and leveraging various fundraising channels and tools. A robust brand identity is crucial for donor engagement, enhancing credibility, trust, and awareness. Understanding donor behavior and demographics is key.
In this episode, Andrea dives into a variety of free and low cost tools that can help revitalize an organization's fundraising efforts. Social sharing sites enable nonprofits to engage with supporters and amplify fundraising efforts, while events and peer-to-peer fundraising are particularly effective in engaging next-gen donors. Corporate donations offer another avenue, with matching gift programs doubling the impact of employee contributions. Despite the prevalence of such programs, many employees are unaware of them, highlighting the need for awareness campaigns. Peer-to-peer campaigns mobilize supporters to raise funds, while CRM solutions also help track donations and manage donor relationships effectively.
Utilizing a mix of fundraising formats and tools is optimal for organizational growth, with the potential for significant revenue increases outweighing the minimal costs of most tools. Embracing these strategies can ensure sustained funding and organizational success even in challenging donation climates.
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ABOUT ANDREA DE LA CERDA
Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.
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Kandula works with non-profits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼