Let’s Be Honest: Money talk isn’t tacky—it’s transformative.
This week, Andrea's flipping the script on the financial silence that’s held women back for generations. From candid salary conversations to sharing investment wins (and missteps), every truth you tell chips away at a system built on keeping women in the dark.
Tune in to explore how owning your financial story can unlock not just personal freedom, but collective empowerment. It’s not about becoming money-obsessed, but about making money part of your wellness journey.
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0:00 - Episode Intro
2:23 - When Financial Silence Hurts Us All
3:34 - The Curious Case of Financial Confidence
5:16 - Were You Silent, or Silenced?
6:54 - Internalized Money Misogyny
9:07 - Saying the Quiet Part Out Loud Benefits Everyone
10:11 - Pay Transparency = Pay Equity
11:05 - Kicking Off The Hard Conversation
14:51 - Community Makes Everything Better
15:37 - Closing Thoughts
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RESOURCES
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ABOUT ANDREA DE LA CERDA
Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.
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WORK WITH US
Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼