“When you are in travel and tourism, you're really, really aiming to provide the best service and the best guest experience, because that is what is going to create loyalty.” Accor sits at hospitality’s global top table, and its growth over recent decades has been nothing short of phenomenal. In this episode of The Insider Podcast, we offer a unique glimpse into the organization’s engine room, courtesy of Group Chief Financial Officer, Martine Gerow. This is a podcast with a difference, as we sat Martine in front of a live audience of Glion students. Prompted by regular host Martin Green, she talked candidly about the challenges of the CFO role, how Accor intends to deliver its strategic objectives, and her own highly distinctive career journey, which had true love as one of its driving forces… If you enjoy this conversation, make sure to check out the first five episodes of The Insider Podcast, where we talk entrepreneurship, hospitality, luxury and longevity with more inspiring individuals.