“I'm a very big believer in that by listening to people and spending time, you can learn a lot about what's in their mind and about their current and future behaviors. What happens if the company becomes bigger, the distance between you and the guest, the distance between you and frontline employees, becomes bigger. You have to tackle that. So you have to continue the conversation with people.” What a privilege for The Insider Podcast to conclude our first series by sitting down with Hans Meyer, the hospitality visionary who was instrumental in the creation of citizenM hotels and is now making waves in the aparthotel sector with his new brainchild, Zoku. Interviewed on location in the Amsterdam Zoku, Hans opens up about what it takes to transform a hospitality concept from a blank page to a living, breathing brand; why people matter first and foremost; and how hospitality as an industry can bring redundant spaces back to vibrancy. Plus there are insights on AI, the future of work, and much more!