Why your offers all sound the same - and how to differentiate them

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The Industry Icon Podcast with Abbie Radford

Abbie Radford | Messaging and mindset tips for coaches and strategists

64 episodes

4 days ago

Your go-to for Iconic Messaging and becoming top of mind Welcome to Industry Icon, the podcast for coaches and strategists who are ready to break free from the sea of same,become the top choice in their niche, and craft messaging that doesn’t just sound good - it converts & gets them on the map I'm your host, Abbie Radford, Iconic Messaging strategist and my superpower is helping you sum up alllll the depth of your expertise and the brilliance of your offer in an ICONIC way that makes people say, “I need this” Buckle up.

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Why your offers all sound the same - and how to differentiate them

The Industry Icon Podcast with Abbie Radford

23 minutes 18 seconds

4 months ago

Why your offers all sound the same - and how to differentiate them

Struggling to sell multiple offers because they all sound... kind of the same?

In this episode of The Industry Icon Podcast, we dive into how to clearly differentiate your offers so your audience knows exactly which one is for them - so they can hit buy.

If your clients can’t tell the difference between your programs (except pricing and proximity), they won’t pick any of them. I break down the exact questions to ask, how to position each offer around a clear, visible problem, and why most offers start blending together.

I also share BTS of my own offer suite (cause your girl loves an example)

In this ep you'll learn:
→ Why your offers are blending together (and how to stop it)
→ The biggest mistakes in positioning multiple offers
→ How to differentiate your offers (from each other and everyone elses)
→ How to create messaging that makes decision-making easy for your ideal clients

If you struggle to differentiate your offers except the price + proximity of them - this ep is for you. Dive on in.

Find me on Instagram ⁠HERE⁠

Nail your messaging, for free inside my free 5-day email course ⁠HERE⁠

Become an industry Icon with your iconic offer & messaging strategy ⁠HERE⁠

Create your ICONIC content strategy that gets more eyes on your content + signs clients faster ⁠HERE