Struggling to sell multiple offers because they all sound... kind of the same?
In this episode of The Industry Icon Podcast, we dive into how to clearly differentiate your offers so your audience knows exactly which one is for them - so they can hit buy.
If your clients can’t tell the difference between your programs (except pricing and proximity), they won’t pick any of them. I break down the exact questions to ask, how to position each offer around a clear, visible problem, and why most offers start blending together.
I also share BTS of my own offer suite (cause your girl loves an example)
In this ep you'll learn:
→ Why your offers are blending together (and how to stop it)
→ The biggest mistakes in positioning multiple offers
→ How to differentiate your offers (from each other and everyone elses)
→ How to create messaging that makes decision-making easy for your ideal clients
If you struggle to differentiate your offers except the price + proximity of them - this ep is for you. Dive on in.
Find me on Instagram HERE
Nail your messaging, for free inside my free 5-day email course HERE
Become an industry Icon with your iconic offer & messaging strategy HERE
Create your ICONIC content strategy that gets more eyes on your content + signs clients faster HERE
If you’re posting multiple times a week, adding a call to action at the end of every caption, and still not making the sales you want - this episode is for you.
We’re talking about why relying on IG captions alone is capping your growth (and your sales), and exactly what you need to do instead to bring in daily leads.
Inside this episode, I break down:
→ Why captions alone don’t build trust or get you discovered
→ The power of discoverable and bingeable content (and the difference between them)
→ How to create a full content strategy that actually sells for you - smarter not harder honeys
→ Why your lead magnet is important AF (and why most are too vanilla to convert)
→ Examples of content and strategic tweaks to make immediately to your content to get more eyes on it
If you’re ready to stop relying on last-minute captions to do all the heavy lifting - and build a brand that’s actually seen, remembered, and chosen - dive in babe.
Find me on Instagram HERE
Nail your messaging, for free inside my free 5-day email course HERE
Become an industry Icon HERE
Create your ICONIC content strategy that gets more eyes on your content + signs clients faster HERE
You’re posting content, you’re showing up - but your sales aren't a match for the effort you're putting in - let's change that, k?
In this episode, we’re digging into why your content isn’t converting more clients - even if you’re consistent.
Inside this episode I'm talking about:
The difference between messaging and content (and which one is your blindspot right now)
My content strategy in 2025 - what I post + why - and how I use the IG edits app to plan
How to post like a business owner with influence vs an influencer
What you need to stop doing so your content is more creative and actually stands out so you can stop being hidden by the algorithm
Links for you:
Iconic Messaging 101 free course
Tired of spending hours creating content that still doesn’t convert? In this episode, I’m breaking down exactly how I use AI tools like ChatGPT to save 12+ hours a week in my content creation process - while still sounding like me.
We’re talking:
→ How to use AI to generate ideas, outlines, and repurpose content
→ Why AI won’t work if your messaging is fluffy
→ What to delegate to AI (and what still needs your brain)
→ How this saves you time and helps you make more money
If you're a coach, strategist, or online expert who wants to use AI as a smart support tool, this episode is giving you all the tea you need.
OK we need a quick catch up - how I'm feeling this year and what's changed, why I chose to become ICONIC + why you should to
Want to become ICONIC?
Follow me on IG HERE
Join my 6-week 1:1 industry accelerator HERE
Have an iconic messaging intensive with me HERE
Join your ICONIC year workshop HERE
Inside this episode I'll be sharing how you can take everything from episodes 1-4 and put it into your own roadmap to becoming an Iconic Industry Icon
Ready to sign more clients into your signature offers + become an Iconic sought-out industry leader.
Find me on Instagram HERE
Iconic Messaging Intensives HERE
1:1 6-week accelerator HERE
In this episode I'll be sharing where to focus with your content to cut through the noise and position yourself as an industry leader by creating iconic, intentional content that is aligned with your message and method, and powerfully selling your offers - so you can stop blending in and sounding like everyone else
Find me on Instagram HERE
Iconic Messaging Intensives HERE
1:1 6-week accelerator HERE
In this episode I'm sharing where to focus to create a streamlined and intentional suite of iconic offers that showcases your unique method, provides clear, results-driven solutions for your clients and creates your most profitable szn yet
Find me on Instagram HERE
Iconic Messaging Intensives HERE
1:1 6-week accelerator HERE
Inside this episode you're going to learn how to craft a powerful, specific, and compelling message that connects the dots between your unique method and your highest level clients, positioning you as the go-to expert and making your clients think, "this is exactly what + who I need."
Find me on Instagram HERE
Iconic Messaging Intensives HERE
1:1 6-week accelerator HERE
Inside this episode I'm going to be sharing how to design your unique, signature system - your Iconic Method - that showcases your expertise, solves your client problems in a one-of-a-kind way, and positions you as an industry leader in your field
Find me on Instagram HERE
Iconic Messaging Intensives HERE
1:1 6-week accelerator HERE
In this episode I'll be sharing what we're going to be covering inside the private podcast + what it really looks like to become an Industry Icon
Find me on Instagram HERE
Iconic Messaging Intensives HERE
1:1 6-week accelerator HERE
In this episode I'm sharing my birth story and how I'm not navigating coming back to work and motherhood.
My incredible yoga & hypnobirthing teacher's Instagram - https://www.instagram.com/betterbirthcompany/
My instagram HERE
To discuss any of the offers mentioned in this episode DM me over on IG
In this episode I share some of the common blocks I see with clients in stopping them from stepping into their authority - and how to move through them.
In this episode I talk:
Enjoyed this ep? Find more JUICE over on Instagram - https://www.instagram.com/thisisabbieradford/
Ready to have premium clients sitting up & listening to what you're saying?
In this episode I share where to focus to build WARMTH & momentum in your audience.
There is a myth that peoples attention spans means people aren't consuming, but they are just not spending time consuming things that aren't RELEVANT. In this episode I share how to create so you have your premium clients lapping up what you're putting out.
Want to hear more on attracting premium clients? Find me on Instagram HERE
In this episode we're talking profitable product suites. Anyone can create an offer - but want to make it profitable and scaleable? Dive inside this episode.
I share where to focus to create profitable, scaleable and brand building offers that LINK to scale your brand, increase client retention and attract premium clients only.
Ready to make the shift for a profitable product suite of your own? CLICK HERE to see my profitable product suite intensives.
My instagram - https://www.instagram.com/thisisabbieradford/
In this episode I talk about the areas to focus on to build real WARMTH & MOMENTUM before the new year and lock in RR for 2024.
I share:
Want to make the changes NOW to benefit in 2024? Take a look at my profitable product suite intensives HERE
My instagram - https://www.instagram.com/thisisabbieradford/
In this episode I'm joined by Food & Freedom Coach Nuna Kamhawi
Nuna share's her own experience with her relationship with food and how after years of binge eating and negative self talk the shifts to access her power and potential.
In this episode we talk about:
Nuna is running a free masterclass 'Flow with Food' here - https://nunasnutrition.mykajabi.com/flow-with-food
You can find Nuna below:
Nuna's Food & Freedom Coaching - https://www.instagram.com/nuna.mindbodyme/
Nuna's personal IG - https://www.instagram.com/iamnunakam/
My instagram - https://www.instagram.com/thisisabbieradford/
In this episode I'm sharing how I've simplified my business ahead of my maternity leave and entering motherhood.
Talking positioning shifts, simplifying my content, product suite and pre-selling.
Plusss talking about how I've been preparing myself emotionally, physically and mentally for this new journey into motherhood.
My instagram - https://www.instagram.com/thisisabbieradford/
Hypnobirthing book I've been reading
My amazing yoga teacher I mentioned - https://www.instagram.com/betterbirthcompany/
In this episode I'm joined by Jools McKeown, Hypnotherapist & Psychotherapist. We have a JUICY conversation all about managing the mind and working WITH it.
Being a business owner can bring up all kinds of feelings of stress, anxiety and worry - things are never linear. And in this episode Jools explains our minds, what we can do to manage this and shares how focusing on SOLUTIONS can change the game.
Having being a previous client of Jools I can vouch for this.
In this episode we talk:
You can find Jools at on Instagram here
& find me on Instagram here
In this episode I am joined by my incredible client Rach, a Marketing Coach, who supports rockstar wedding suppliers with marketing strategy to access premium bookings.
In this episode we talk about the HUGE transformation Rach has been on this year that has resulted in her:
>> Hitting her highest quarter yet (£20k)
>> Feeling the BEST her business has ever felt
>> Working with the DREAMIEST of humans inside her offers
>> Consistent enquires & bookings
>> & the mindset work to step FULLY into her power & expertise
>> All alongside finding out she was pregnant, navigating big life changes & having to take time off due to being unwell
A real life superwoman.
Hear all about what REALLY made the difference in this episode.