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The In Search SEO Podcast

Rank Ranger

222 episodes

9 months ago

Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

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Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

Show more...

Episodes (20/222)

The In Search SEO Podcast

The key 3 spectrums of a modern SEO professional with Desmond Boateng

Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

1 year ago

17 minutes 16 seconds

The In Search SEO Podcast

AI Wars: How publishers can evolve their organic search strategy with Duncan Colman

Navigate the evolving landscape of AI in search with Duncan Colman. Learn how publishers can adapt their organic search strategies to thrive in the age of AI. Discover actionable tactics to stay competitive, boost visibility, and leverage AI to enhance your SEO efforts. Tune in to future-proof your search strategy and stay ahead in the AI wars.

1 year ago

16 minutes 59 seconds

The In Search SEO Podcast

How to interview for junior SEO roles with Dan Taylor

Learn how to ace interviews for junior SEO roles with expert advice from Dan Taylor. Discover what hiring managers look for, how to showcase your skills and potential, and the key questions to prepare for. Whether you're new to SEO or looking to break into the industry, this episode offers valuable insights to help you stand out and land your first SEO role.

1 year ago

20 minutes 30 seconds

The In Search SEO Podcast

5 tips on becoming a successful manager with Andy Frobisher

Unlock the secrets to becoming a successful manager with Andy Frobisher's top five tips. Learn how to delegate effectively, support your team through mistakes, and maintain high standards for yourself and your team. Discover the importance of a clear progression and performance plan and why trusting your team is key to success. Tune in for actionable advice to elevate your management skills!

1 year ago

18 minutes 16 seconds

The In Search SEO Podcast

4 Ways To Optimize Your Content for Google Lens with Veronika Höller

Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more organic traffic and stay ahead of the competition.

1 year ago

16 minutes 10 seconds

The In Search SEO Podcast

5 Tips to Managing Content Writers for Maximum Impact on your Content with Kerry Campion

Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.

1 year ago

19 minutes 53 seconds

The In Search SEO Podcast

how user behavior plays a decisive role in the ranking of web pages with Arnout Hellemans

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.

1 year ago

17 minutes 12 seconds

The In Search SEO Podcast

9 ways to use aged domains for link building with Kalin Karakehayov

Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.

1 year ago

20 minutes 48 seconds

The In Search SEO Podcast

Challenges & opportunities of big brands SEO with Grégory Dominé

Dive into the world of enterprise SEO with Gregory Domine, Global Head of SEO at L'Oréal. Discover the unique challenges of managing SEO for millions of pages across multiple languages and markets. Explore the pros and cons of platform stacks versus fragmented stacks, and learn how to measure success and scalability. Gregory also shares insights on preparing for generative search and building the future of beauty SEO.

1 year ago

19 minutes 4 seconds

The In Search SEO Podcast

What to include in your content briefs to make them SEO friendly with Rejoice Ojiaku

Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization.

1 year ago

18 minutes 47 seconds

The In Search SEO Podcast

5 key things to incorporate in your SEO reports with Tamara Novitović

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.

1 year ago

17 minutes 23 seconds

The In Search SEO Podcast

How to categorize (cluster) keywords with the use of ChatGPT with Christopher Hofman

From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).

1 year ago

17 minutes 18 seconds

The In Search SEO Podcast

How SEO and PPC can work better together to achieve greater success

SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.

1 year ago

16 minutes 33 seconds

The In Search SEO Podcast

How to build a successful international PR strategy

Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.

1 year ago

17 minutes 26 seconds

The In Search SEO Podcast

4 stpes to writing content that will attract customers

How should you build strong SEO and content strategies that will help you acquire more customers? We discuss why you should focus on bottom of the funnel, what type of content tends to work well, and most importantly how to adequetely track results.

1 year ago

16 minutes 44 seconds

The In Search SEO Podcast

End to end query term weighting and why it's important for SEO with David Cousin

What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real user behavior insights. Check out www.similarweb.com

1 year ago

16 minutes 49 seconds

The In Search SEO Podcast

5 steps to recovering from an algorithm penalty

How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.

1 year ago

18 minutes 36 seconds

The In Search SEO Podcast

Why should you prioritize building an organic strategy before considering SEO? with Carmen Dominguez

Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.

1 year ago

19 minutes 2 seconds

The In Search SEO Podcast

What are the key metrics to measure local SEO success? - Claire Carlile

How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result. Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.

1 year ago

17 minutes 51 seconds

The In Search SEO Podcast

SEO vs AI: What do we need to worry about? - Erik Wikander

Join us as we take a glimpse into what the SEO landscape if (or when) AI takes over, including what search might look like when AI-generated content dominates, and how people will search for content online in the future.

1 year ago

18 minutes 43 seconds