Episode 15 - Internet Golf Booms, LIV Changes, and The Truth About Trade-Ins
In this episode of The Hill Unscripted, Bob Kitchen breaks down some of the biggest shifts in the golf world — from viral tournaments to how retailers handle your trade-ins.
Bob starts with the incredible success of the Internet Invitational, which has pulled in 5.1 million viewers, surpassing PGA Tour ratings. He shares his own vision for a new kind of event — one where players buy into the purse themselves for a winner-take-all format that brings real excitement back to golf.
Then, Bob dives into the latest LIV Golf changes, explaining why the move from 54 to 72 holes might be more about money than golf — and how YouTube creators are changing the way fans watch and interact with the game.
He also gives an inside look at how golf trade-ins really work, revealing the “smoke and mirrors” behind inflated trade-in offers and explaining how Maple Hill focuses on true value and transparency for golfers.
Plus, Bob covers:
If you want straight talk about golf — the gear, the game, and the business — this episode delivers it all.
0:00 Introduction to The Hill Unscripted Podcast
0:28 The Internet Invitational and Golf Tournament Innovation
5:57 LIV Golf's Evolution and YouTube's Impact
9:13 How Trade-Ins Work in Golf Retail
15:01 Yardage Gapping and Club Selection
22:51 Golf Ball Selection and Temperature Effects
24:42 Mailbag Question About Aging and Golf
29:50 Maple Hill Promotions and Events
36:58 Closing Remarks and Listener Engagement
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Episode 14 - In this episode of The Hill Unscripted, host Bob Kitchen sits down with two of Michigan’s top golf instructors — Terry Ernst and Jeff Caminiti — for a deep, insightful conversation about what it really takes to improve your game, enjoy the process, and stay passionate about golf at every level.
Terry and Jeff bring decades of teaching experience, from running junior academies to earning recognition among Golf Digest’s best instructors in the state. They discuss:
Plus, Bob and the crew get real about:
Whether you’re a beginner, weekend warrior, or just a fan of the game, this episode is filled with perspective, experience, and practical advice from two pros who love helping people get better.
🛍️ Maple Hill Promos Mentioned:
Guest Contact Info:
Terry Ernst - TerryE@maplehillgolf.com
Jeff Caminiti - jcaminitipga@gmail.com / https://www.instagram.com/jeff.caminitigolf/
Caminiti Golf Academy - https://caminitigolf.com/
0:00 Introduction and Bob's Golf Story
2:53 Introducing Terry Ernst and His Background
7:49 Introducing Jeff Caminiti and His Journey
10:35 Evolution of Golf Technology and Fitting
12:25 Jeff's Current Teaching Facility and Recognitions
16:05 Approach to Golf Lessons and Student Goals
19:16 Growth of Women's Golf
22:53 Teaching Approach and Communication
33:18 Making Golf Accessible and Enjoyable
40:23 Mental Toughness in Golf
46:01 Amazon Basics Golf Ball and Mailbag Question
55:36 Conclusion and Maple Hill Promotions
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Episode 13 - The Hill Unscripted, Bob Kitchen takes listeners inside his unforgettable trip to the Ryder Cup at Bethpage — one of golf’s most electric venues. He breaks down the impressive five-course layout, the massive merchandise tent, the fan experience, and his thoughts on Team Europe’s victory and the U.S. team’s continued struggles with pairings.
Bob shares behind-the-scenes observations about the crowd energy, standout players like Rory McIlroy, Shane Lowry, Scottie Scheffler, and Bryson DeChambeau, and even weighs in on captain Keegan Bradley’s fiery leadership.
Then it’s time for “20 Questions with BK,” where Bob answers fan-submitted questions about:
Golf gear, favorite clubs, and equipment advice
Handicap honesty and “vanity golfers”
His dream foursome (with a touching family twist)
Favorite courses in Michigan and beyond
The biggest golf meltdown of his career (and how he recovered)
Why expensive clubs don’t always equal better golf
The episode wraps with Maple Hill Golf updates, including:
The Halloween Parent-Child Scramble on October 29 – candy, gift cards, and fun for all ages
Pre-launch TrackMan Fittings through November 27 – get 100% of your fitting fee back as a Maple Hill gift card
Whether you’re a gear junkie, Ryder Cup fan, or just love great golf stories, this episode of The Hill Unscripted is packed with insight, laughs, and plenty of BK honesty.
Episode 12 - The Hill Unscripted, host Bob Kitchen sits down with his father, Rich Kitchen, for a candid, wide-ranging chat about the game, the business, and the people who play it.
The episode opens with Bob previewing his upcoming trip to the Ryder Cup, before diving into a thoughtful conversation with Rich about the current health of golf. Rich argues the sport is stronger than ever thanks to the post-COVID boom, but also warns about challenges like rising prices, shrinking course availability, and limited tee times.
Together, Bob and Rich tackle topics including:
Simplifying golf’s rules – why bunker penalties and stroke-and-distance don’t work for average players
Course accessibility – the importance of properly placed tees for women, juniors, and seniors to keep the game fun
Dominant players in history – and why Tiger Woods still stands alone as the most dominant golfer ever
Club fitting realities – Rich’s recent fitting session, learning when it’s time to switch from a 3-wood to a 5-wood
Golf ball quality – Bob’s defective Maxfli find and why sticking with major brands matters
Club pricing myths – what really drives up costs, and why expensive clubs won’t magically fix your swing
The episode closes with reminders about Maple Hill’s Fall Tent Sale (September 12–30, with a special tent event September 25–27) and the always-popular Big Hole Four Person Scramble on October 12.
If you care about where golf is headed, what’s working and what needs to change, and how to make smarter equipment decisions, this conversation between father and son is one you won’t want to miss.
Episode 11 - The Hill Unscripted, host Bob Kitchen blends golf inspiration with industry insight and honest gear talk — all from the heart of Maple Hill Golf.
Bob kicks off by celebrating Rory McIlroy’s win at the Irish Open and previewing the upcoming Ryder Cup, which he’s personally attending. He shares why the Ryder Cup is his favorite event in golf and reflects on what makes it so special — passion, patriotism, and no paychecks.
Then, the episode takes a meaningful turn as Bob discusses the power of personal golf milestones, like a 21-year-old golfer texting her grandpa about her first par. From breaking 100 to avoiding double bogeys, Bob reminds us that golf is personal — and every goal counts.
You’ll also hear Bob’s no-nonsense take on:
- Rising equipment prices and tariffs — how they really work, who they affect, and why brand price hikes might not be as simple as they seem
- Carbon vs. titanium driver faces — pros, cons, and how swing speed impacts performance and durability
- Shaft picks for big hitters — including advice for players with 130+ mph swing speeds on choosing the right flex and weight setup
Finally, Bob highlights what’s happening this fall at Maple Hill, including:
- The Fall Tent Sale running from September 12–30, with blowout pricing and special deals Sept. 25–27
- The Big Hole Four Person Scramble on October 12, featuring 8-inch cups, box lunches, prizes, and gift cards — all for just $100 per player
Whether you’re chasing your next milestone or looking for honest insight on the gear market, Episode 11 delivers it all with passion, perspective, and a little Maple Hill magic.
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Episode 10 — In this episode of The Hill Unscripted, host Bob Kitchen welcomes his brother and fellow Maple Hill Golf co-owner Andy Kitchen for a fast-paced, insightful, and entertaining conversation about all things golf — from Tour drama to underrated gear, business ownership, and more.
The brothers kick things off by celebrating Tommy Fleetwood’s first PGA Tour win, a $10 million victory at the Tour Championship, and reflect on the emotional payoff of sticking with the grind.
Andy shares his firsthand experience at a LIV Golf event in Michigan, offering an inside look at what sets LIV apart — from music on the course and shotgun starts to fan-friendly activities and a younger, more casual crowd.
They also get into:
Overrated vs. underrated golf gear – Why rangefinders might be unnecessary for the average golfer, and why 8-irons, 9-irons, and pitching wedges deserve more love
Golf rules they’d change – Including relief from divots in fairways and softening the stroke-and-distance penalty for out-of-bounds shots
Memorable rounds they’ve played together at courses like Streamsong, American Dunes, and Baltusrol
The ups and downs of running a business as brothers, and how their different personalities complement each other in leading Maple Hill Golf
Plus, Bob answers a customer mailbag question about cracked drivers and shares budget-friendly driver recommendations, including options from Wilson, PowerBilt, Cobra, and more.
The episode wraps with current Maple Hill promotions, including:
Customer Appreciation Sale (through September 2nd)
Fitting Promo with freebies (through August 31st)
A preview of the biggest fall deals rolling out from September through November
If you love golf, family-run business stories, and a little gear talk with heart and humor — this episode hits all the fairways.
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Episode 9 – In this special episode of The Hill Unscripted, host Bob Kitchen is joined by his father and Maple Hill Golf co-founder Rich Kitchen for a trip down memory lane — and a deep dive into the smart risks and bold purchases that helped shape the Maple Hill legacy.
Rich shares the backstories behind some of the company’s most legendary buys, including:
40,000 Wilson clubs they turned into matched sets that funded green redesigns
$1.3 million in Odyssey putters stacked outside and sold with major success
10,000 Tiger Woods headcovers (aka “Frank”) bought for just $1 apiece
Killer Bees drivers, Pure Spin wedges, blemished Foot Joy shoes, and more
From golf shows to bulk golf balls and surprise deals, the Kitchens explain how taking smart chances, understanding value, and delivering deals built customer trust — and long-term success.
Bob also answers a listener mailbag question about why many golfers are ditching 3 woods for 5 woods. He explains how launch angles, swing speeds, and versatility make the 5 wood a better fit for a growing number of players.
The episode wraps with Maple Hill updates, including:
Ladies Week Sale running through August 21st with discounts on gear and apparel
The 17th Annual Pops Invitational fundraiser for Alzheimer’s, happening August 21st and 23rd, honoring Rich’s father and Maple Hill’s roots
This episode is packed with stories, insights, and history from a family business that continues to shape the game — one great deal at a time.
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Season 1 / Episode 8 – In this episode of The Hill Unscripted, Bob Kitchen, co-owner of Maple Hill Golf, welcomes longtime head fitter Richard Phillips for an in-depth conversation about golf gear, fitting, and the business of the game.
Bob and Richard kick things off by recapping the surprising finish at the Scottish Open, where Chris Gotterup beat Rory McIlroy, reinforcing Bob’s favorite theme: golf is hard.
Then the discussion shifts to putter fittings, including a fun story about Bob’s 74-year-old mother Nancy’s fitting session using the Quintic Ball Roll system. Richard explains how tendencies, misses, and even putter acoustics play a huge role in choosing the right flat stick.
The pair dive into brand perception in golf equipment, highlighting how top-quality products from brands like Cobra and Wilson are often overlooked simply due to consumer bias. They also discuss why feel and sound can make or break a player’s confidence with new clubs.
Next up, Bob and Richard explore golf shaft technology and fitting best practices — including how flex, weight, and length affect performance, why online “miracle shaft” claims should be met with skepticism, and why maintaining a fresh swing is key before getting fitted.
They also answer a listener question about mini drivers, explaining how these “three woods on steroids” can offer more forgiveness and consistent contact for many golfers compared to today’s longer drivers.
Finally, Bob announces the 17th Annual POPS Charity Golf Event, honoring his grandfather and raising funds for Alzheimer’s research. The four-person scramble tees off on Thursday, August 21st, with prizes, contests, and giveaways for a great cause.
Whether you’re curious about improving your gear, understanding brand myths, or supporting a meaningful charity event, this episode has it all.
Season 1 / Episode 7 – On this episode of The Hill Unscripted, Bob Kitchen tees up another wide-ranging, no-nonsense look into the world of golf — both on and off the course.
Bob kicks things off with a recap of the thrilling finish at the John Deere Classic, spotlighting the battle between Grillo, Chapman, and Lipsky that had fans on the edge of their seats.
From there, Bob tackles a big question: How many club options do golfers really need? Spoiler alert — not as many as the brands might want you to think. Bob cuts through the clutter, explaining how most major manufacturers now offer nearly identical product lines and how trial > brand loyalty when it comes to finding the right gear for your swing.
He also issues a warning about online reviews, reminding listeners that many are either AI-generated or fake, and that your best bet is always hands-on experience — not hype.
Next, Bob breaks down a myth about driver lofts — and why launch angle, not stated loft, is the real number that matters when dialing in your distance.
On a lighter note, Bob highlights the buzz around Happy Gilmore 2 and the new Callaway limited-edition golf balls and putters inspired by the film — collectible fun for any fan of the original.
Finally, he takes on a listener mailbag question about pace of play, sharing his thoughts on course responsibility, common sense, and how we can all make golf more enjoyable for everyone on the tee sheet.
And don't forget — Maple Hill’s Garage Sale is going strong through July 20, featuring deep discounts and your chance to win a set of Bridgestone 221 CB Irons!
Season 1 / Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen, owner of Maple Hill Golf, unpacks a powerful mix of golf gear insights and business philosophy that define what makes Maple Hill a standout in the industry.
Bob starts with a look at low spin drivers, clearing up the common misconception that less spin is always better. With insights from top players like Scottie Scheffler, Bob explains how optimal spin — typically between 2,200–3,400 RPM — is key to maximizing distance and control.
Next, he breaks down the rise of the mini driver — a new sweet spot between traditional drivers and 3-woods. With shorter shafts and greater consistency, they’re proving to be a strong fit for many players, especially those struggling with driver accuracy.
Then the episode shifts into a deeper conversation about the Maple Hill Golf philosophy: great deals, honest service, and treating customers like family — values passed down from Bob’s father and grandfather. He also details the diverse selling platforms that power Maple Hill, from in-store to simulators, golf shows, and online marketplaces — and the pricing challenges posed by manufacturer MAP policies.
Finally, Bob teases several upcoming events and promotions including:
A FREE Wedge Fitting Event on Wednesday, July 9 (4–7 PM)
A Titleist Ball Fitting Day on Wednesday, July 16 (11–5 PM) (appointment required)
The highly anticipated Garage Sale Tent Event running July 17–20, with massive deals, over 40,000 pairs of shoes, and new mix-and-match apparel offers.
Whether you're looking to improve your game, upgrade your gear, or just love hearing from someone who lives and breathes golf, this episode is a must-listen.
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Season 1 / Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen recaps a powerful moment from the U.S. Open — the inspiring story of J.J. Spaun, who bounced back from a rough front nine (a 40!) to battle his way through the field with a refuse-to-lose mindset and claim his first major win. Bob highlights Spaun’s perseverance and what it teaches us about mental toughness in golf — and life.
Next, Bob dives into the PGA Tour’s manipulation of par, and why the way scorecards are framed can impact fan perception, player narratives, and how we define greatness.
You’ll also hear about Bob’s recent round with Sam Bettinardi of Bettinardi Golf, played just outside the legendary Butler National in Chicago — a behind-the-scenes look at two gear guys swapping stories and shots.
Finally, Bob takes on a hot-button topic: Do more expensive clubs actually make you better? He unpacks the myth pushed by some club fitting competitors and shares what really matters when it comes to performance, value, and finding the right clubs for your game.
From major championship mindset to gear talk that matters, this episode is full of sharp insights and straight talk from someone who’s been in the game for over 30 years.
Season 1 / Episode 4 – Zero Torque Putters, Loft Myths & Father’s Day Deals
In this episode of The Hill Unscripted, host Bob Kitchen welcomes Jesse Post, Maple Hill Golf’s Lead Club Fitter in the Launch Kitchen, for an in-depth look at what’s trending in golf gear and what you need to know.
They start by breaking down zero torque putters — who they’re made for, why so many golfers are curious about them, and whether they really make a difference on the green.
Next, Jesse and Bob tackle the topic of club lofts: how loft affects your yardage gapping, why specs matter, and how some manufacturers tweak the numbers to sell more clubs.
To wrap it up, Bob is joined by Andy Kitchen to share all the exciting deals Maple Hill has rolled out for their Father’s Day Sale. From huge discounts on the latest drivers to special bundles and must-see clearance finds, they’ve got everything you need to celebrate Dad — or just treat yourself.
If you’re passionate about golf and want the inside scoop on gear, performance, and savings, this is the episode for you.
Season 1 / Episode 3 – Championship Fallout, Mud Ball Madness & The Truth About Counterfeit Clubs
In this episode of The Hill Unscripted, Bob Kitchen recaps all the buzz coming out of last week’s 2025 PGA Championship at Quail Hollow — including his take on the field, course setup, and how Scottie Scheffler’s dominance is cementing him as the man to beat in major championship golf.
Bob also breaks down the heated “Mud Ball” controversy that had players and fans fired up all weekend. From questions about lift, clean, and place to growing frustration with the USGA and PGA, Bob shares his perspective on where the governing bodies go from here and what changes might be on the horizon.
Finally, the episode shifts gears with an important heads-up for golfers everywhere: counterfeit clubs are still out there — online and even in local shops. Bob shares tips on how to spot fake gear, what red flags to look for, and how to make sure you’re getting the real deal.
If you love major golf, gear talk, and no-BS insights from someone who’s been in the industry for over 30 years, this is an episode you don’t want to miss.
Season 1 / Episode 2 – Naming The Podcast & Shaping The Story
In this episode of The Hill Unscripted, Bob Kitchen dives into the submissions for the podcast’s name — from the funny to the fantastic — and reflects on the creative (and sometimes hilarious) suggestions that came in from customers, employees, and friends of Maple Hill Golf.
But it’s more than just a naming recap. Bob also shares the vision for the future of the podcast, including the types of stories, guests, and topics you can expect in upcoming episodes. Whether it’s deep dives into the golf industry, personal stories from inside Maple Hill, or unfiltered takes on what really matters to golfers — this episode lays out the roadmap for where The Hill Unscripted is headed.
If you're curious about how the show got its name and what’s in store, this one’s for you.
Season1 / Episode 1 – Meet Bob Kitchen: 30+ Years in Golf and What’s Coming on The Hill Unscripted
In the very first episode of The Hill Unscripted, host and Maple Hill Golf owner Bob Kitchen steps up to the mic to kick things off with a personal introduction. With over three decades in the golf business, Bob shares his journey from growing up around the family business to becoming one of the most respected names in the golf retail world.
You’ll get a behind-the-scenes look at how Maple Hill Golf has grown over the years, the lessons learned along the way, and why now was the right time to launch this podcast. Bob also outlines what listeners can expect in future episodes — from honest takes on the state of the golf industry to guest appearances by employees, family, and industry pros.
Whether you’re a longtime Maple Hill customer or just discovering us, this episode sets the tone for what’s to come. No fluff, no filters — just straight talk from the Hill.