In this episode of The Healthcare CEO Show, host Daniel Fernandez sits down with Shelly Sun Berkowitz, Founder and Executive Chairwoman of BrightStar Care. Since launching in 2002, Shelly has grown BrightStar from a single-location startup into a national leader with 435+ locations and nearly $750M in revenue, while redefining how families access both medical and non-medical home care.

Shelly shares how a deeply personal experience inspired her to create BrightStar Care, why she took the leap into franchising, and the pivotal investments in technology, staffing, and accreditation that fueled national growth. She opens up about the weight of leadership through crises like COVID-19, navigating private equity partnerships, and balancing the demands of scaling a brand with her role as a mother.

The conversation explores the evolution of home care, franchise leadership lessons, and why reinvention is essential in a changing healthcare landscape. Shelly also offers hard-earned advice on succession planning, choosing the right partners, and leveraging innovation, from AI automation to national accounts, to deliver consistent, high-quality care.

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