In this week's episode, our host Allie Brooke sits down with brand strategist Jane McCarthy. With a decade of experience in advertising, Jane specializes in using archetypes to reveal a brand's true identity. Drawing from her book, The Goddess Guide to Branding, she discusses how embracing feminine energy, radical transparency, and channeling goddess archetypes like Diana, Demeter, and Persephone can help entrepreneurs build an authentic and abundant brand. The conversation focuses on moving away from a scarcity mindset and toward one of abundance, empowering business owners to work with purpose and style.