In this episode of the Growth Code Podcast, Ethen Ostroff sits down with Bill Hauser, co-founder of Attorney Assistant, to discuss scaling law firms and entrepreneurial success. Recorded at a Scottsdale event with 200+ lawyers, they explore the synergy between Ethen’s law firm and Attorney Assistant, emphasizing how their intertwined missions drive growth. The conversation covers the critical role of AI in transforming legal marketing (e.g., AI-generated ads doubling results) and operations, urging law firms to adopt technology to stay competitive. They also address the persistent issue of poor intake processes, highlighting how Attorney Assistant’s impact assistants and their new product, Intake 360—a 24/7 reception and intake solution—solve this problem. Ethen and Bill share personal stories of financial hardship, self-belief, and problem-solving, emphasizing the importance of embracing risk, confronting reality, and loving the “game” of entrepreneurship. With actionable insights and a focus on client-centric innovation, this episode is a valuable resource for law firm owners and entrepreneurs.