Marty Grunder reveals how to identify your personal superpower and spend 80% of your time leveraging it for maximum business growth. Learn the StrengthsFinder framework that unlocks hidden potential in your team, plus four practical tips to work more in your strength zone - even when you're doing it all yourself. StrengthsFinder 2.0 ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:00:30 Introduction and Welcome  00:01:04 Leadership Team Success  00:02:24 Understanding Superpowers  00:03:21 Marty's Superpowers  00:06:35 Brian's Journey to Success  00:09:35 Discovering and Leveraging Superpowers  00:11:42 Lily's Story: Finding True Passion  00:17:07 Practical Tips for Identifying Superpowers 00:20:25 Conclusion and Call to Action Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping

In this episode, Marty Grunder is joined by Greenius' Matt Crinklaw to talk about the mistakes that come from not teaching your team the skills that they need, experiments in how onboarding impacts success, how to successfully train your team, and the tools available to support landscaping companies in effectively training your team. Matt shares the different learning styles people have, tailoring training to what works for your team, the importance of training documentation, and the impact great training has on individuals and organizations. Grunder Landscaping Co. Field Trips — The Grow Group ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:59 - Meet Matt Matt Crinklaw: Journey to Greenius 02:53 - The Birth of Greenius 04:53 - The Importance of Training in Landscaping 09:10 - Understanding Adult Learning 11:13 - The Three Ways of Learning 19:23 - Career Pathways and Employee Retention 24:10 - Effective Training Setups and Greenius Benefits 27:31 - Avoid Costly Mistakes Through Training 30:19 - Getting Started with Greenius 32:56 - Common Mistakes in Training Programs 37:00 - Emerging Trends in Landscaping Technology 39:36 - Big Announcement from Grow & Greenius 43:12 - Sign Up for a Field Trip to Grunder Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: Training Gets New Hires to Productivity 40% Faster – I measured new hires against employees with one year of experience on 50 properties. The experienced employees were 40% more efficient....

Barrett Chow, Executive Coach with McFarland Stanford, joins Marty to discuss why the green industry's approach to human resources is fundamentally broken—and how to fix it. Barrett shares the strategic framework that transforms HR from a cost center into a growth enabler. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:30 - Episode Welcome 02:51 - Barrett’s Journey: From PGA Tour to Green Industry Coaching 04:23 - Why the Green Industry Is Different (And Better) 06:46 - Leaders Are Bringing in HR Much Earlier Now 09:34 - Why “People Operations” Eliminates the Grim Reaper Stigma 12:07 - Ways to Improve Your People Operations 16:29 - Transformational HR Practices 18:04 - Building a Positive Company Culture 23:06 - Defining Your Company’s Unique Value 24:14 - Creating an Inviting Workplace 25:10 - Managing Employee Engagement 27:28 - Promoting from Within 31:28 - The Importance of Stay and Exit Interviews 40:08 - HR Predictions for 2026 43:26 - Please Like, Share, Subscribe to the Grow Show! Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: HR Is a Philosophy, Not Just a Department – I heard the president of SHRM say "HR is not a department, it's a philosophy." Poorly run HR pits employees against the company, where people go to HR when they don't like a policy. That creates tension that's not needed. Well-run people operations creates strategic partnership. Leaders Are Embracing HR Much Earlier Now – We...

Marty Grunder, founder of Grunder Landscaping Company and the Grow Group, sits down with his daughter Emily Lindley, the Grow Group's Content and Event Manager, to reflect on 30 years of the Grow Conference and the evolution of their $18 million landscaping company. From hosting the first Grow event with just 14 people in 1994 to today's conferences drawing over 1,000 attendees, Marty shares how staying stuck at $4.5 million for 12 years taught him the difference between being comfortable and truly scaling, why he once bought a racehorse with the dining room table money, and how his wife's unwavering support became as important to the business's success as any employee they've ever had. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:30 - Introduction and Episode Overview04:05 - Why Both Roles Feed Each Other (Not Harder to Balance)06:45 - The Origins of Grow: Starting at Age 26 with 14 People10:44 - “Say Yes to Get to $2M, Say No to Grow Beyond It”18:42 - Dawn’s Rule: “Do One More Thing Before You Go Home”19:40 - Cashflow Then and Now: “Paper Rich, Cash Poor”22:47 - Peer Groups: Layering Best Practice on Best Practice26:22 - “You Did Not Miss Big Things, You Were Always There”32:55 - Stuck at $4.5M for 12 Years: The Wake-Up Call36:59 - “Sometimes You Gotta Push, Sometimes You Gotta Trick ‘Em”43:58 - “A Different Kind of Person Shows Up to Grow”50:20 - Please Like, Share, and Subscribe!   Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Key Learnings Say Yes to Get to $2 Million, Say No to Grow Beyond It – What gets you to a million (adjusted to $2 million today) is saying yes. What gets you beyond that is saying no. I didn't know what the word "no" meant in the early days. We said yes to way more than we should have and didn't have the focus we have today on the right kinds of work. The Basic Foundations Never Change – In many respects, it wasn't a whole lot different in the '90s than what we do today in terms of basic business strategies. I've always known you gotta have your clients happy. I...

In this episode, Emily Lindley talks about what she's seen from facilities as she's toured landscaping companies and previews what our GROW! 2026 attendees will see and takeaway from our tour of Complete Landsculpture. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:00 - Episode Intro 00:44 - Exploring Various Facilities 02:10 - Complete Landsculpture Tour 03:06 - Adapting Spaces for Growth 04:49 - Innovate Facility Ideas 07:31 - Evolving Workspaces 09:51 - Career Path Signage 12:25 - Final Thoughts & Grow 2026! Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: Make Your Space Work for You – Complete Landsculpture built their facility in 2008 doing $8 million in revenue and now does $24.6 million out of the same space. They built with foresight into where they wanted the business to go, stayed flexible, and changed layouts to accommodate growth without adding new buildings. Design Around Your Business Model – Both Complete Landsculpture and Hidden Creek have design showrooms where clients come to them to see sample materials, past project photos, and make final selections. This eliminates pain points of bringing trunk-loads of samples to client sites or needing multiple meetings when clients don't like initial options. There's No Right or Wrong Way – Emily has seen fancy offices and bare bones ones focused purely on operations and efficiency. All the companies are successful - it's about knowing who you are as a business and making a decision that fits your brand and approach. Use Vertical Space – Complete converted a disorganized storage loft into open-air collaborative workspaces by...

In this episode, Marty reconnects with RJ Lawn & Landscape owners Ryan & Annette McCarthy who hosted the GROW! Tour at GROW! 2024 in Des Moines, IA. We hear about what's changed in their business since we visited, what challenges their business is currently facing, and what they've learned in their years in business.  ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:00 - Episode Intro 02:31 - Meet Ryan and Annette McCarthy 03:28 - The Journey of RJ Lawn and Landscaping 06:12 - Working Together as a Married Couple 06:45 - Current Business Challenges & Achievements 15:14 - Leadership and Growth Insights 22:26 - Building Confidence and Leadership 24:31 - Reflecting on Personal Growth 26:02 - Learning From Mistakes 30:53 - The Impact of a New Facility 35:34 - Challenges and Triumphs of Women in Leadership 39:02 - Balancing Marriage and Business 43:27 - Please Share & Subscribe!   Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: RJ's Growth Journey - Ryan started RJ 26 years ago with a previous partner. Lots of struggles and changes, but the last 10 years got real momentum. Grew from two guys with a pickup truck and mowers to 110 team members doing around $14 million. Annette joined business in the field when the company was 2-3 years old while in college, left to work for a construction company, came back to RJ in 2008 when they saw an opportunity to really make it go if they added layers like job costing and office support.  Current Year Challenges

In this episode, Vince shares what he’s seeing across the five ACE Peer Groups he facilitates; the real-world growing pains companies are facing, how revenue mix is often being shaped by the market instead of leadership decisions, and practical ways to drive more accountability inside your business. He also invites listeners to take the next step and join us at ACE Discovery, where owners and leaders come together to learn, connect, and grow. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:32 - Introduction: What Vince is Seeing Across 60 ACE Companies01:13 - Growing Pains: Systems and Processes Breaking Down03:15 - Growing Pains: People Need Better Training05:37 - Your Mix of Sales: Market Control vs. Leadership Control10:15 - Accountability Is Slipping Across Organizations11:08 - Accountability Step 1: Look in the Mirror12:00 - Accountability Step 2: Put Team Members in the Box13:58 - Accountability Step 3: Vision, Focus, and the “Number One”16:08 - Recap and ACE Discovery Invitation Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes:   Growing Pains: Systems Breaking Down - Companies growing post-COVID with more demand and better tools. Result: growth breaks systems and processes. Vince: "The systems that got you here won't get you to the next level." Solution: Identify 3-5 core systems/processes in each function (sales, ops, admin, finance). Review every 90 days. Where can technology help (meeting recordings, Zapier automations, ChatGPT)? Growing Pains: People Breaking Down - Companies promote technically skilled people into management without soft skills training. They manage work instead of leading people. Grunder's solution: Refocused training through Grainus, one-on-ones, hip-to-hip field training. Ask your people: "Have I trained you to be successful? What support do you need?" Vince: "At a minimum, people will feel heard and appreciated." Sales Mix: Are You in Control or Is the Market?

 In this interview, Marty Grunder is joined by Taylor Milliken to talk about changes that come when you grow a company and the journey from being a high-schooler striping lawns to now being an impressive, professional operation serving Nashville's growing market. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   Episode Chapters: 00:00 - Start 01:01 - A Heartfelt Thank You 01:50 - Meet Taylor Milliken 02:31 - Taylor’s Background and Early Days 05:13 - Building the Business 07:13 - Challenges and Lessons Learned 15:19 - Focus on Customer Service 18:22 - Balancing Innovation and Focus 19:49 - Embracing Peer Groups and Industry Advocacy 21:17 - Balancing Ideas and Implementation 23:32 - The Importance of Vision and Core Values 24:26 - Write This Down! 26:03 - Leadership and Empathy in Business 29:34 - Streamlining Technology for Efficiency 34:39 - The Power of Continuous Learning 36:41 - Future Outlook and Closing Remarks     Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: The Strategic Reset: Going Backwards to Go Forward The Problem (2023-2024): Revenue dropped from $14M to $13M Got so focused on chasing sales that they forgot about current customers For...

Addressing a question we received from a listener, Marty Grunder talks about the importance of understanding how hours impact the profitability of a job, how he helps his team understand the impact they can have, and what they do to monitor and manage hours. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Episode Chapters: 00:00 - Start00:31 - Why Production Hours Matter: You Sell Time03:09 - Get Off Paper: The Case for Software Systems07:36 - The Estimation Standardization Meeting09:54 - How Grunder Grew from $4.5M to $18M12:31 - Finding Your Minimum Job Size & Profit Sweet Spot14:00 - Start Simple: Taking Action on Production Hours Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: Core Principle: You Sell TIME Every hour you pay for labor needs to be billable vs. unbillable (travel, training, loading/unloading, repairs, shop work). The sooner your entire team understands this, the better your financial performance. Universal Language: Hours transcend language barriers. Sold for 110 hours, took 130 = No bueno. Sold for 110, took 105 = Bueno. Get Off Paper, Get Software Why It Matters: Pay teams to serve clients, not push papers Young workers expect technology - paper systems hurt recruiting Impossible to scale or create sellable business with paper trails Software eliminates human error, provides real-time data Recommended: Aspire or LMN (far ahead of other landscape software) The Chick-fil-A Test: Imagine writing your order by hand for someone to read before cooking. That's the inefficiency of paper systems. The Estimation Standardization Meeting

In this episode Jason Cromley talks about the community he discovered by attending the GROW! Annual Conference, what it was like to host the conference, and what they've been up to in the six months since they hosted the tour during GROW! 2025. Jason shares how they're finding leads, what challenges the team is navigating this year, and what he hopes to see in the future for Hidden Creek Landscaping. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   Episode Chapters: 00:00 - Episode Intro 00:57 - The Importance of Walking & Routines 01:54 - Jason Cromley: Updates and Insights 02:56 - Reflections on Hosting Grow 07:02 - Sales Goals and Marketing Strategies 12:47 - Operations and Hiring Challenges 19:43 - Sales Challenges and Client Follow-Up 21:16 - Importance of Client Referrals 25:18 - Marketing Success and Peer Group Insights 26:51 - Operational Improvements and SOPs 28:05 - Role of a Fractional COO 31:30 - Networking and Industry Involvement 36:39 - Planning for Future Growth 38:56 - Final Thoughts and Conclusion Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: The Power of Walking: Marty emphasizes the importance of movement and walking for business leaders, describing it as essential for physical health and mental clarity. He shares his personal struggle with maintaining step counts but acknowledges walking as a "cleansing experience" that enables better thinking and decision-making. Jason's Morning Routine and Recovery: Jason details his disciplined...

In this episode, Marty Grunder and Vince Torchia talk about the leadership traits they look for when adding to the team at Grunder Landscaping Co, how they manage planning conversations, and how great leaders push each other to get better. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   Episode Chapters: 00:00 - Episode Intro 01:03 - The Importance of Kindness in the AI Era 01:53 - Leadership Challenges and Concepts 03:01 - The Art of Effective Communication 07:15 - Procrastination & Decision-Making in Business 08:41 - The Value of Clear Vision and Mission 13:43 - Real World Leadership Examples 15:52 - Field Trips And Leading By Examples 18:10 - The Importance of Recognition 20:10 - Handling Tough Situations 25:38 - Team-Centric Leadership 29:03 - Please Share & Subscribe Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: The Five Leadership Hot Buttons 1. A Leader is Someone Who Can Return a Serve The Tennis/Pickleball Metaphor: Leadership requires the ability to engage in back-and-forth dialogue, not just receive orders. What This Means: Leaders need people they can "volley" with intellectually Simply saying "okay" to every idea creates no productive exchange Great conversations involve building on ideas: "Here's how I see that playing out from a production team perspective..." <...

Jarod was an early member of our ACE Peer Group Program and has been a longtime friend. In this episode, him and Marty reminisce on their businesses and where they started, how things changed, and what that journey looked like. They talk about the services they've offered and how that's changed as they've refined their businesses, how their roles have changed over time, and what drove each of those changes. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   Social Media Accounts for Earth, Turf & WoodFacebook Twitter/X Instagram Pinterest Client Communication Sample for Earth, Turf & Wood   Episode Chapters: 00:00 - Episode Intro 01:45 - Meet Jarod Hynson 03:57 - The Importance of Family 07:10 - Balancing Business and Family 09:22 - The Evolution of Earth, Turf & Wood 17:27 - Building a New Facility 22:54 - Client Relationships & Sales Process 25:02 - Key Standard Operating Procedures 25:53 - The Importance of Setting Appointments 28:03 - Leadership and Team Processes 29:44 - Safety Meetings & Team Pride 31:36 - Client Communication Strategies 36:08 - Reflecting on Business Mistakes and Growth 37:24 - The Value of Peer Groups and Networking 42:38 - Planning for the Future and Exit Strategies 47:04 - Please Like, Subscribe and Share!   Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn

In this episode, Emily Lindley shares three tips for landscaping companies to put a focus on their organic social media presence. She shares tips for planning out content, securing your account, and also ideas for content that will appeal to your clients. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   Episode Chapters: 00:00 - Episode Intro 00:32 - The Power of Professional Landscaping 02:34 - The Importance of Organic Social Media 05:00 - Consistency in Social Media Posting 08:43 - Securing Your Social Media Accounts 12:44 - Creating Engaging Content 18:35 - Upcoming Events Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes: Social Media Influences Business Decisions – Emily's personal home building experience showed how impressive social media presence nearly swayed her decision: "It was a little hard for me not to go with them... just the work that they do is so beautiful and they do such a great job of photographing it." Social Media as Trust Builder – Strong organic presence provides social proof through client comments and engagement: "Are the clients like raving about them, past clients, raving about them in the comments? It's just that social proof that we're always looking for." LinkedIn Offers Best Organic Reach – "You can get a lot of organic traction on LinkedIn still, in ways that it can be harder to on Instagram and Facebook without having some paid ads in the mix." Consistency Over Frequency – Better to post 3 times per week consistently than post daily for a week then disappear for two weeks. "You do need to have some consistency there."

The devil is in the details, and smart leaders know that the hardest part of their job tends to be consistency. In this episode, Marty shares 5 things that landscaping company leaders need to be doing or thinking about in order to be successful in their roles. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! The Power of Cleanliness in Landscaping (Youtube Episode) Marty's Tips on Planning Ahead (Youtube Episode) Episode Chapters: 00:30 - The Power of the Family Group Chat 02:12 - The Importance of Generating Business 03:35 - The 5 Things Every Landscaper Should Focus On 04:01 - Breaking Down Efficiency Rating 05:31 - Have Consistency In Your Brand 06:55 - The Social Media Test 10:00 - Cleanliness Standards 10:18 - A Leadership Lesson From Pam Morris 14:12 - Team Member Wellbeing 17:20 - The Rehire Question 19:53 - Playing Favorites and Accountability 20:35 - Leaders, Check Your Ego 21:45 - Know Your Strengths & Weaknesses 23:20 - Recap of the 5 Areas to Focus On Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping    Marty Grunder LinkedIn   Stihl     Show Notes:  Efficiency Rating as Universal Language – Calculate budgeted hours divided by actual hours. "If you bid a job for 150 hours and it took 140, that's good. That's bueno. If you bid 150 and it took 175, that's bad. No bueno." Everyone understands this metric regardless of language barriers.

Procrastination can be a silent killer in your business and in your personal life. In this episode, Marty talks about how procrastination holds people back and the impact of not procrastinating. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   00:00 - Episode Intro 01:00 - The Power of Walking 02:20 - Procrastination: The Silent Killer 03:33 - Personal Stories of Overcoming Procrastination 06:11 - Strategies to Beat Procrastination 06:30 - Do You Have a Vision? 11:19 - Organize for Success 17:16 - Reward Yourself 21:02 - Please Share and Subscribe!   Show Notes: "Procrastination is the Language of the Poor" – Marty's controversial banner message (that he had to take down) reflects his core belief that delaying action prevents entrepreneurs from reaching full potential. This is a message for owners/leaders, not team members. Personal Health Transformation – Lost 23 pounds through walking (150,000+ steps/week) and changed eating habits. Went from 223 pounds, baggy clothes, and getting winded jogging up the driveway to being physically capable and energetic. Vision as Anti-Procrastination Tool – Having clear vision of what you want your life to be like AND what it will be like if you procrastinate. "I know very clearly what I want the second half of my life to be like... physically, financially, socially, emotionally." Movement Begets Movement – Physical activity creates mental clarity and energy that transfers to business execution. "I have more energy, more time to think, been able to see more clearly what procrastination can do." Three Core Solutions to Procrastination: Have a Vision - Know what happens if you do/don't take action Be Organized with Accountability - Share goals with mentors, spouse, partners Reward Yourself - Gamify progress with small and large rewards OneNote as Life Operating System – Everything organized digitally: life plan, financial plan, business plans, daily/weekly/monthly/quarterly goals. "Great joy crossing out things I want to get done today." Accountability Partners are Critical – Regular breakfast meetings with successful mentor, sharing vulnerabilities and goals. Wife as accountability partner who knows business plans and struggles. Pre-Vacation Productivity

Team Grunder works on multi-year plans so that they can project growth and know what investments are needed now for it to be possible later. In this episode, the team talks about what goes into making equipment purchase decisions. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 02:18 - Introducing Bill Rosell - Grunder Landscaping 02:55 - Managing the Fleet with Aspire 04:06 - Equipment Purchasing & Insights 05:57 - Truck Types and Their Uses 08:07 - Box Trucks for Mowing Crews 08:58 - The Benefits of the Box Truck 10:28 - Land Keeping Trucks 13:27 - Heavy Construction Trucks 15:20 - The Switch to Isuzu Trucks 16:43 - Training and Maintenance Procedures 17:11 - Monday Morning Truck Checks with Aspire 21:17 - Sales Vehicles & Their Importance 22:56 - Mini Skids and Loaders 23:40 - Mower Brands and Outsourcing Repairs 25:02 - Stihl Products at Grunder 25:19 - Final Thoughts on Fleet Management   Show Notes Always Look Forward, Not Backward – Bill's philosophy: "You always have to look forward and see what you need to change... what we did three years ago is not gonna work for us next year." Growth requires constant adaptation, not rinse-and-repeat approaches. Test Before You Invest – When considering new equipment, "we will at least bring in one as a pilot and put it with one of our experienced crews to get the feedback before we go and make a big purchase." The Box Truck Revolution – Switched from pickup trucks with trailers to self-contained box trucks. Benefits: mobile billboard, storage, no loading/unloading, better maneuverability, first in/last out efficiency. Aspire Integration for Fleet Management – Using Aspire software to track maintenance, mileage, and vehicle status in real-time. Enables immediate access to fleet data and automated maintenance scheduling. Monday Morning Truck Inspections – Mandatory weekly inspections using Aspire tablets. Team leaders check fluids, lights, tires, etc. Issues automatically report to fleet manager for prioritized repairs. Specialized Trucks for Different Functions

When you work on properties and landscape installations as large as the ones in McHale Landscape Design's portfolio, managing materials becomes either a weakness or an opportunity to excel. In this episode, Emily Lindley details what she sees the McHale team doing to find the plants and materials they need and get them where they need to go. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!   00:00 - Start 00:35 - Preview of the NALP Field Trip 01:44 - Material handling Insights 02:44 - Centralized Plant Farm Strategy 05:18 - Operations Team as Logistics Managers 07:34 - Direct Delivery of Non-Green Goods 10:04 - Conclusion & Event Details   Show Notes: Centralized Plant Farm Strategy – McHale operates a large-scale plant yard where they buy plants, care for them until mature, then install larger specimens than competitors. Creates "instant maturity" for clients who want immediate privacy and full landscapes. Be Your Own Supply Chain – By controlling plant material from purchase to installation, they can offer mature specimens that look established immediately. Differentiates them in the high-end residential market where clients want instant results. Operations as Logistics Managers – Their operations team functions more like logistics coordinators than traditional supervisors. Sales team manages installs and supervises work while operations handles material flow, delivery timing, and supply chain coordination. Direct-to-Site Delivery for Large Projects – Non-green goods (hardscape materials, etc.) delivered directly to job sites for large installations. Eliminates double-handling and transportation costs for major projects. Plant Material Direct Delivery – For projects with large quantities of trees/shrubs, direct delivery to job sites makes more sense than routing through a facility. Requires planning for on-site plant care in project bids. Design Operations Around Ideal Client – McHale's entire supply chain and operations are designed around what high-end residential clients want: mature plants, seamless experience, instant results. Every system serves this client preference. Sales Team as Single Point of Contact – Maintains relationship continuity by keeping salesperson as primary client contact throughout the project, even when operations handles logistics behind scenes. Account for On-Site Plant Care in Bids – When plants are delivered direct...

Keeping your trucks clean is more than just a to-do list task: it's part of the daily company culture at Grunder Landscaping. In this episode, Marty Grunder is joined by members of the Grunder Landscaping production teams who share how they manage to keep things clean, how organization makes their jobs easier, and what goes into keeping everything in order. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel!     00:00 - Episode Intro 00:30 - Introduction 01:57 - The Importance of Cleanliness in Landscaping 02:26 - Nick: Cleanliness Culture 05:48 - Zack and Brian: Safety and Cleanliness 09:32 - Lorenzo: Consistency in Cleanliness 12:03 - The Importance of Sensory Experience 14:31 - Investing in Clean Facilities 16:16 - Hiring for Healthy Habits 19:30 - Leadership and Leading by Example 22:17 - Final Thoughts   Show Notes Create Daily Micro-Habits – Like Nick's turn signal analogy, build tiny cleaning actions into existing routines (fuel up = wipe down, end of shift = trash out) Invest in Employee Spaces – Quality bathrooms, break rooms, work areas show you value your team and set expectations for how they should treat client spaces Use All Five Senses – Audit your facility for what people see, hear, smell, feel when they walk in. Each sense communicates your standards Implement Monday Inspections – Weekly vehicle safety and cleanliness checks create accountability and prevent small problems from becoming big ones Hire for Culture Fit – Interview questions about organization/cleanliness, then check candidate's personal vehicle to see if actions match words Model the Behavior – Leaders must personally demonstrate the cleanliness standards they expect from others Create Visual Systems – Labels, outlines, designated spots make it easy for anyone to know where things belong, regardless of language or experience Address Issues Immediately – Don't let messes or low standards slide "just this once" - consistent enforcement prevents decay   Resources:Virtual Sales Bootcamp   Grunder Landscaping Field Trips  The Grow Group    Grunder Landscaping   

In this episode, Marty is joined by Brian Fullerton of Brian's Lawn Maintenance. They discuss the landscaping industry as a whole, running a business while raising a family, and the challenges that they've both faced as business owners. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Brian's Shop Tour at GrunderBrian's Lawn Maintenance (YT Channel) Marty's Turn to 2 Interview 00:00 - Introduction & Welcome 01:31 - Meet Brian Fullerton 02:31 - Brian’s Early Career and Challenges 05:41 - Changing Careers to Start Brian’s Lawn Maintenance 07:33 - Growth and Success 08:13 - Relatibility and Community Engagement 09:55 - Reflecting on Humble Beginnings 13:45 - Creating Content for Landscapers 22:08 - Lessons Learned: Leadership and Team Building 26:29 - Get Feedback From Your Team 29:46 - The Importance of Company Culture 33:10 - Common Mistakes in Landscaping 37:22 - Operational Efficiency and Morning Routines 39:30 - Takeaways from Visiting Grunder Landscaping 45:42 - Future Goals 49:58 - Please Share and Subscribe!  Show Notes The Blade Sharpener Artifact – Found his original $20 blade sharpener from 20 years ago in mom's shed cleanup. "It felt like a memory... like an old warrior picking up his old sword." Keep reminders of your humble beginnings to stay grounded and grateful. Humble Beginnings Build Character – Started cutting grass in trailer park in southeast Detroit with push mower at age 10-12. Had more cash than most 30-year-olds. Proves you don't need perfect circumstances to start building wealth through hard work. The TruGreen "Baywatch Moment" – Watching two guys in shorts drinking Gatorade cut grass while he was in full PPE, rubber boots, tanker truck at 5 AM. Sometimes seeing what you don't want crystallizes what you do want. Accidental Content Creation Success – Never intended to be a social media personality. Introvert who reluctantly started making videos to "leave breadcrumbs for the Brian's Lawn Maintenance of 10-15 years ago." Authenticity beats polish. $600 Trailer Pu...

Lights in the turf, grass running all the way up against a building or fence, low-laying branches, and more. Sometimes the landscape design sets up maintenance crews to fail by making it way too easy to damage properties. In this episode, Marty shares how landscape designers can be mindful of these things when creating plans and how account managers can use these damages as opportunities to sell enhancements. Looking for more work with your existing clients is a great way to drum up more sales! ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! 00:00 - Intro 01:18 - Appreciation and Team Morale 02:26 - Finding Opportunities in Client Properties 03:04 - Deep Relationships and Client Focus 04:23 - Sales Strategies and Client Engagement 06:23 - Route Density and Business Growth 08:43 - Practical Examples for Your Advantage 14:02 - Please Like & Share This Episode!   Show Notes Focus on deep relationships over quantity: Build 40 thousand-foot deep wells rather than a thousand 40-foot deep wells. Concentrate on developing meaningful, long-term client relationships that generate significant ongoing business. "80% of that business came from 55 people. We could put 'em on a bus... about 70% of the $18 million worth of business that we will do this year is gonna come from about 30% of our clients." Sell more to existing clients first: Before chasing new prospects, exhaust opportunities with current clients. Send handwritten notes, conduct property audits, and proactively identify additional services they need. "The best two opportunities are, number one, selling more to existing clients. We don't look at that enough." Be a proactive professional consultant: Act like a doctor who identifies every possible issue. Point out problems before clients discover them to maintain credibility and avoid having to fix issues for free. "When you are a professional folks, that's what you should be doing... You're a consultant, you're there to tell them what you can do to help make their property look better." Protect your property managers' reputation: Help property managers look good in front of their bosses by identifying issues before they become visible problems during site visits. "We would never want one of our property managers to look bad in front of their boss because we didn't tell them there was a dead tree or a drainage problem." Identify maintenance hazards and design flaws: Look for low branches tha...